Hi, I’m
Lynn Stewart
Sales & Marketing Growth Leader
VA
Summary
Results-driven growth leader with forward-thinking approach centered on company success and competitive advantage. Demonstrated record of success in building high-functioning teams and developing profitable operations.
Overview
22
years of professional experience
Work History
Supporting Strategies
Vice President, Growth
05.2021 - Current
Job overview
- Responsible for expanding and driving system revenue growth across network of 77 franchise locations
- Generated over $24M in new revenue growth in Year 1, exceeding goal
- Increased business profits 32% and improved EBITA by streamlining sales operations and implementing a value pricing model
- Partnered with brokers to improve franchise sales by 51% vs 2021
- Lead marketing strategies to achieve and maintain 40% margin goals
- Lead media, inbound/outbound marketing, SEO, and content development
- Lead talent acquisition using a proactive attraction & engagement model to improve candidate quality and faster hiring
- Developed comprehensive reports using Google Analytics, Fathom, and NPS data to establish performance and client satisfaction metrics
- Performed a comprehensive competitive audit, brand refresh and launched 2 new websites on time and on budget
- Use market insights to capitalize on key business opportunities for new advantageous partnerships and network expansion
Radancy
Director, Client Development
08.2019 - 05.2021
Job overview
- Developed and executed SaaS sales plan and achieved goals through consultative selling to F500 and enterprise-level companies
- Closed individual platform and ad tech deals valued at $1.2 million; 75% to 2021 quota by May departure
- Created successful sales strategies through monitoring and evaluating market trends and competitive offerings
- Influenced prospect decision making by demonstrating deep knowledge of current product and service offerings to effectively articulate and align solutions to prospective customers' needs.
- Analyzed business needs while soliciting customer feedback for process improvements
Sierra Experts
Director, Sales
07.2017 - 08.2019
Job overview
- Created new networking strategies to increase clients and revenue by 42%, focused on MRR/ARR
- Increased profits by 26% through effective recoveries and incremental sales
- Managed lead generation, deal execution, budget, and vendor relations
- Streamlined sales team saving $100,000+ annually
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques
- Formed strategic partnerships and connected with potential clients to drive business development
- Assisted with sales and marketing strategies to foster achievement of revenue goals
Accruent
Senior Account Executive
05.2016 - 12.2017
Job overview
- Developed new midsize to enterprise-level clients
- Closed net new deals valued to $1.29 million
- Grew incremental sales 42% within 6 months, growing to 61% by departure
- Ranked 2nd in sales within division and 6th overall in the company
- Met with prospects to share service information while listening to needs/pains and learn about their business operations
- Developed deals, negotiated contracts and solidified beneficial agreements
Symphony Talent
Area Vice President
10.2014 - 05.2016
Job overview
- Developed and executed strategic plans for growth and new logo acquisitions
- Generated $1.5 million in new revenue
- Top-performing salesperson and team for 2016 despite only working Jan though mid-May
- Managed enterprise client relationships and led account strategy
- Collaborated with senior management to develop strategic initiatives and long term goals
- Monitored industry trends, keeping current on latest changes and competition in industry
StartDate Labs
Vice President
07.2012 - 10.2014
Job overview
- Led new business development of enterprise-level Fortune 500 clients for 3 start-up SaaS offerings - StartWire, ClickCast, and AppCast
- Grew sales 111%, expanded channels, and boosted profits, resulting in achievement of profitability within eight-months of launch to secure additional significant funding round
- Trained and developed new sales team associates in products, selling techniques and company procedures
- Established performance goals for department and outlined processes for achievement
- Evaluated product development strategies and prepared alternative approaches to goal achievement
- Attended trade shows and client meetings, promoting brand and building rapport with prospects
Virginia Web Properties
Vice President, Enterprise & Agency
04.2011 - 07.2012
Job overview
- Developed partner-driven enterprise-level accounts through advertising agency channel resulting in ~$780K in revenue Year 1
- Grew overall ecommerce sales 33% through tenure
- Increased business profits 22% by streamlining .processes and trimming unnecessary positions.
RetirementJobs.comRemote, MA
Director, Enterprise & Agency
11.2007 - 04.2011
Job overview
- Launched ad agency business channel resulting in 58% revenue growth
- Developed partnership with AARP and for 2 years as an exclusive job board partner resulting in ~$1.7M annual revenue
- Creation of marketing strategy and advertising initiatives to promote company to ad agencies and enterprise business targets
Intrawest
Director, Employee Experience
04.2003 - 10.2007
Job overview
- Turned around high-volume talent acquisition operation by improving candidate attraction and engagement processes, resulting in a 44% improvement in turnover while reducing ad spend by 26%
- Led team of 3 to source and screen candidates for a variety of real estate and resort operations roles, working with 30+ hiring managers
- Aligned talent strategy and pipeline with business development to anticipate and meet global hiring needs
Stewart Perez Consulting, Inc
Founder & CEO
02.2001 - 04.2003
Job overview
- Built a consultative public relations firm specializing in promotion of authors and sports figures
- Named a 'Top PR Firm' in Orlando Business Journal's 'Book of Lists' in 2001
- Represented and promoted 2 new unknown writers into NYT bestselling authors; Developed ~$250K in new business annually
Education
University of PittsburghPittsburgh, PA
Bachelor of Science from Psychology And Communications
Skills
- Growth Strategy
- New Business Development
- PR, Media, and Vendor Relations
- People and Culture Development
- Marketing Performance
- Franchise Development
- People and Culture Development
- Marketing Performance
- Franchise Development
Technology
Google Analytics, Drift, Hootsuite, Iterable, Marketo, SalesForce, HubSpot, Prowly, PR Newswire, Lately, Bombora, WordPress, various ATS and talent platforms.
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