Lynn Tohme
Beirut
Summary
Marketing and social media professional with 6+ years of experience leading digital campaigns, content strategies, and brand communications for local and international clients. Skilled in audience growth, engagement optimization, and brand positioning, with hands-on expertise in social media management, paid campaigns, and storytelling. Experienced working with corporates, startups, NGOs, and medical professionals in Lebanon and the GCC. Strong ability to deliver measurable results and train teams in communication best practices.
Overview
6
6
years of professional experience
Work History
Freelancer Consultant
Lebanon & Global
07.2021 - Current
- Delivered branding, social media strategies, and launches for 20+ clients across wellness, real estate, education, and healthcare.
- Partnered with doctors in Lebanon to build their digital presence, improve patient communication, and expand online reach.
- Designed content calendars and campaigns tailored to different industries and platforms.
Trainer – Digital Communication & Social Media
Mercy Corps
01.2024 - 07.2025
- Designed and led a 3-month Training of Trainers (TOT) program for 50+ youth and NGO professionals.
- Delivered workshops on social media strategy, content clarity, storytelling, and digital branding.
- Trained participants on platform-specific content creation and audience engagement techniques.
- Coached emerging trainers on facilitation and campaign design, improving their ability to manage digital projects.
Social Media Executive
TDS
07.2023 - 05.2024
- Planned and executed multi-platform social media campaigns for hospitality clients.
- Achieved 25% audience growth and 20% increase in engagement within six months.
- Built structured content calendars, aligned with KPIs, and optimized posting strategies.
- Remote
Content Creator
Great Place to Work
02.2023 - 07.2023
- Developed B2B-focused digital content for HR and corporate audiences.
- Increased LinkedIn engagement by 30% through thought leadership campaigns.
- Strengthened employer branding and corporate communication strategies.
- Remote
Social Media Executive
Neon Consultancy
03.2022 - 06.2023
- Built and executed cross-border campaigns for hospitality and lifestyle brands.
- Achieved 15% boost in brand awareness and 20% engagement growth.
- Collaborated with influencers and production teams to deliver creative campaigns.
- Remote
Quality Assurance
Vocus Communications
01.2020 - 02.2022
- Reviewed and standardized hundreds of weekly customer-facing communications.
- Improved clarity, tone, and consistency across service scripts.
- Supported training for staff in effective communication practices.
Marketing & Social Media Consultant
NN Group & MAST Liquid Energy
01.2020 - 01.2022
- Developed and managed digital campaigns for retail, energy, and service-sector clients.
- Repositioned MAST Petroleum’s retail and “On The Go” convenience store brand, creating campaigns that increased customer traffic.
- Designed branded content for NN Group’s clients, boosting social media visibility and engagement rates.
- Created performance dashboards to track campaign ROI and optimize digital strategies.
Education
TOT - Digital Marketing
Mercy Corps
01.2023
Master’s - Economics
Lebanese University
01-2024
Bachelor’s - Journalism
Lebanese University
01.2012
Skills
- Digital Marketing & Social Media: Campaign Management, Content Strategy, Paid Social (Meta, TikTok, LinkedIn), Analytics & KPIs, Influencer Marketing
- Creative & Communication: Storytelling, Brand Voice Development, Copywriting, Personal Branding
- Tools & Platforms: Google Analytics, Meta Ads Manager, Canva, Buffer, Hootsuite, Google Docs
- Soft Skills: Creativity, Leadership, Cross-Cultural Communication, Client Relationship Management
- Languages: English (Fluent), French (Fluent), Arabic (Native)
Timeline
Trainer – Digital Communication & Social Media
Mercy Corps
01.2024 - 07.2025
Social Media Executive
TDS
07.2023 - 05.2024
Content Creator
Great Place to Work
02.2023 - 07.2023
Social Media Executive
Neon Consultancy
03.2022 - 06.2023
Freelancer Consultant
Lebanon & Global
07.2021 - Current
Quality Assurance
Vocus Communications
01.2020 - 02.2022
Marketing & Social Media Consultant
NN Group & MAST Liquid Energy
01.2020 - 01.2022
Bachelor’s - Journalism
Lebanese University
TOT - Digital Marketing
Mercy Corps
Master’s - Economics
Lebanese University
Similar Profiles
Cavan KennedyCavan Kennedy
Volunteer at Ye Olde Lebanon Towne MilitiaVolunteer at Ye Olde Lebanon Towne Militia
Kevin P. FahyKevin P. Fahy
Videographer at Lebanon Valley CollegeVideographer at Lebanon Valley College
Benjamin D. LongBenjamin D. Long
Country Club Golf Employee at Lebanon Country ClubCountry Club Golf Employee at Lebanon Country Club
Rami IbrahimRami Ibrahim
Retail Sales Manager at Ets. ZouzouRetail Sales Manager at Ets. Zouzou
Anthony A. El HachemAnthony A. El Hachem
Litigation Lead / Director – Risk & Quality at PwC Middle EastLitigation Lead / Director – Risk & Quality at PwC Middle East