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Lynn Van Damme
Director Of Marketing
Daphne,AL
Summary
Experienced Marketing Director with a demonstrated history of working in the industrial automation industry. Adept at identifying growth opportunities, establishing alliances, building new business, forging strong relationships with customers and business partners.
Overview
14
14
years of professional experience
Work History
Director of Marketing
TriNova, Inc
, AL
07.2012 - 01.2021
- Participated in meetings with the Executive Leadership Team to provide ideas on improving work processes and identifying opportunities that supported multiple brand strategies concurrently
- Collaborated with business partners to develop and execute joint marketing campaigns bringing awareness to both brands within the marketplace and industry segments.
- Continually maintained and improved company's reputation and positive image in markets served
- Responsible for Marketing Department Budget and Forecasting.
- Coordinated and administered funds, co-op funds, and expenses
- Executed Strategic Marketing Plan to promote value proposition, increase brand awareness, develop and maintain customer relationships and increase revenue.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Created and oversaw the content marketing strategy supporting the marketing and sales funnel, brand awareness, growing website traffic and lead generation.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Executed the integration of the new software, Active Campaign, for email automation, marketing automation, and CRM tools
- Executed print materials from concept to final product in-house. Enabled us to print on demand and customize print material
- Ran the RICOH 7300X Graphic Design printer with Fiery Workstation software.
- Facilitated the social media marketing strategy across several social media accounts.
- Managed creative content development, cementing branding strategies across all advertising messages.
- Planned, promoted, and executed all customer and internal meetings, trainings, meetings, lunch-n- learns, and events.
- Responsible for website design, content, and backend maintenance
- Analyzed and managed the Google Analytics, GoogleAds, SEO, PPC, market analytics, and company sales data to research ways to modify existing and new marketing efforts to increase ROI
- Managed E-commerce website for internal and external customers.
- Established the re-branding of company logo, colors, fonts, images, website, procedures, standards, and work flows.
Account Representative
TTI, Inc
Huntsville, AL
06.2006 - 10.2011
- Established and maintained strong customer relationships at all levels including purchasing,management, and engineering departments.
- Maintained extensive knowledge of manufacturer's products and new product lines.
- Strategized with management on key accounts to establish detailed customer action plans, setgoals, and achieve sales objectives.
- Manage value-added services and inventory replenishment programs.
- Manage quote process while achieving a high quote-to-order ratio.
- Consistently high level of sales goals achieved;.
- Recognized and awarded into top-level “2 million dollar sales club” for last four years;.
- In the last 24 months, have met or exceeded 108 of 120 overall sales goals (90%).
Education
Bachelor of Arts - Marketing
Auburn University
Auburn, ALHigh School Diploma -
Daphne High School
Daphne, ALSkills
Business Developmentundefined
Software
Adobe Creative Suite
Active Campaign
Constant Contact
Hootsuite
Magento & Wordpress
Fiery Workstation
I-movie
Microsoft 365
References
Kim Watson, Vice President Operations, TriNova , 251.421.9107
Mike Stajduhar , Executive Vice President, TriNova, 863.224.9496
Christie Stovall , Product Manager, TTI, 256.431.6005
Patricia Becker , Director of Marketing & Sales, Robertson Gallery, 251.458.4899
Sam Coppels , Communications Manager, Daphne Utilities, 251.533.5380
Sharee Faircloth , Owner/Operator, ShareeFaircloth Creative, 251.234.0144
Timeline
Director of Marketing
TriNova, Inc
07.2012 - 01.2021
Account Representative
TTI, Inc
06.2006 - 10.2011
High School Diploma -
Daphne High School
Bachelor of Arts - Marketing
Auburn University
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