Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Work History
Director of Sales and Marketing
Cogir Senior Living Management USA
Seattle, WA
09.2021 - Current
Increased census by more than 13% in six months.
Corporate Sales Specialist and Trainer traveling to CA and PNW communities.
Responsible for multimedia implementation: social media, press, ad buys, and innovative marketing strategies.
Successful development of community internal sales, marketing, and admission system.
Highly involved in project management including multi-unit improvement and internal audits for ancillary charges.
Attracted high-level corporate partnerships for corporation.
Achieved first in company history: Senior Advisor Best in Senior Living 2022.
Instrumental in branding initiatives, writing, compiling content, and creation of strategic marketing plans.
Strong support for corporate in training newly onboarded sales team members.
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Analyzed sales and marketing data for improved strategies.
Cultivated and maintained strategic alliances with key partners and vendors.
Managed sales promotions and marketing strategies on major social media sites.
Director of Sales and Marketing
AL/Memory Care
Everett, WA
06.2020 - 08.2021
Revamped community reputation and census: 68% to 100% in six months.
Interim Regional Sales Director supporting PNW communities in sales training.
Responsible for multimedia content and production, advertising, marketing.
Developed and implemented quarterly marketing plans.
Acted as interim regional sales director to PNW region communities.
Regional trainer for incoming community relations directors.
Created systems for better efficiency and developed staff training programs.
Admission and care support as qualified medical assistant
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Directed sales and marketing management staff in successful use and development of business plans and strategies.
Director Development and Community Relations
Columbia Lutheran Home
Seattle, WA
11.2018 - 05.2020
Designed and implemented media relations, crisis PR strategy, press releases, and branding identity.
Point person for internal and external emergency preparedness and response communications. Emergency supply procurement during early pandemic.
Achieved standout multi-media marketing, advertising, and social media promotions.
Authored, published, and promoted company centennial book.
Well-received event production.
Directed all in-service trainings.
Planned, coordinated, and managed fundraising.
Lead CQI - QAPI compliance; corporate compliance policy development.
Liaison to vendors, referring partners, and community at large
Developed corporate survey process.
Website development and social media marketing: branding initiatives and ad campaigns.
Vice President Sales and Marketing
EBBP Productions
Seattle, WA
01.2009 - Current
Discover and promote artistic talent from around world to outstanding success.
Perform as producer and on-air talent for videos, press releases, commercials, radio, and television.
Drive company branding efforts to increase market presence and brand recognition.
Established award-winning creation of high-quality promotional campaigns.
Sought after website development, content writer, and chief copy editor.
Recognized commercial production: voiceover and copy writing.
Responsible for training and managing diverse remote and onsite team members for all digital marketing, communications, and branding initiatives.
Build and implement digital lead generating campaigns including SEO, social media marketing, email marketing, Google Analytics, AdWords, website design, branding & management.
Snohomish County Prosecutor's Office; Juvenile Justice Program Director Lakeside-Milam Recovery Centers; Director Sales and Marketing KEZX AM; Producer and Host weekly radio show
Developed two national award-winning youth violence prevention programs.
Led project branding, marketing, contract negotiations, and public relations.
Key support to elected officials and hospital executives.
Media and community liaison for multiple sensitive concurring projects.
Circuit speaker to county-wide hospitals, elected officials, non-profits, school districts.
National correspondent and guest host for Fox News and CNN cable news networks.
DACS – liaison to eleven regional hospital emergency & psychiatric facilities as diagnostician and expert crisis intervention specialist.
Expert witness for both juvenile and adult court.
Wrote and created first adolescent outpatient treatment curriculum in WA state.
Developed statewide award-winning methamphetamine prevention and intervention program.
Worked closely with guests, some VIP or celebrity, with high degree of respect for privacy.
Education
Bachelor of Science - Business Management
University of Phoenix
Seattle, WA
2008
Skills
Lead Identification and Generation
Brand Development
Inspirational Leadership
Marketing Strategy Development
Team Recruiting and Onboarding
Advertising Campaigns
Social Media Digital Marketing
New Business Opportunities
Accomplishments
Member Board of Advisors; Tombolo Institute of Bellevue College, 2022
Small Business Owner of the Year – Montana Chamber of Commerce, 2014
Retailer of the Year – Montana SBA (five clothing stores, a chocolate company, wine distributorship, and gift card line), 2012
21st Century Marty Mann Communications Award, 2008
U.S. Senate Innovation in Education award, 2004
U.S. Congressional Recognition for program development, 2003
Rolling Stone Magazine Special Report: Meth Plague in the Heartland (co-producer), 2003
Director of Operations / Executive Director at Cadence Senior Living / Cogir Senior LivingDirector of Operations / Executive Director at Cadence Senior Living / Cogir Senior Living