Summary
Work History
Education
Skills
Accomplishments
Timeline
Receptionist
Lynn 'Ellie' Eul-Brown

Lynn 'Ellie' Eul-Brown

Edmonds,WA

Summary

Performance-oriented Sales Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems. Skilled with motivating and driving team members to exceed performance targets. Enthusiastic and committed to outperforming desired goals.

Work History

Corporate Sales Director

Senior Services of America
01.2024 - Current
  • Manage 19 communities and led new acquisitions team
  • Weekly reporting to diverse portfolio of investor and owner /asset manager groups.
  • Build strong relationships with industry professionals and influencers.
  • Analyze market trends to identify opportunities for growth and expansion within the industry.
  • Maximize profitability by optimizing pricing structures based on market demand and competitive analysis.
  • Implement effective sales training programs, enhancing the capabilities of the entire sales force.
  • Continuously assess team performance using key metrics, identifying areas for improvement and implementing targeted action plans.
  • Evaluate existing processes to identify areas for improvement or streamlining, leading to increased operational efficiency.
  • Set ambitious but achievable targets for individual team members, driving increased motivation and productivity throughout the organization.
  • Monitor competitor activities to stay ahead of emerging trends, adjusting strategies as needed for continued success.
  • Increase overall corporate sales by developing and implementing strategic sales plans and forecasts.
  • Exceed sales quotas and increased profitability through effective sales strategy and business planning.
  • Hold one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Recruit, interview and hire employees and implemented mentoring program to promote positive feedback and engagement.

Corporate Sales Specialist - New Development

Sunrise Senior Living
10.2022 - 01.2024
  • 100% travel to multiple assigned communities within North America West region beginning 8-months prior to open to 4-months post open.
  • Consistently performed in Top 2 Sales Specialists across United States
  • Instrumental to 2 record-breaking corporate lease-up grand openings
  • Provided one-to-one support and training to Director of Sales team, Move-in Coordinator, Marketing Event Coordinator, and Concierge teams.
  • Managed a diverse team of sales professionals, fostering a collaborative environment that drove performance improvement.
  • Developed new business partnerships through effective networking, resulting in a significant expansion of the company''s client base.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
  • Delivered training on sales and marketing related topics
  • Demonstrated strong understanding of senior care market and Sunrise’s niche in the assigned market
  • Studied market and contributes to creation of dynamic, successful Quarterly Sales Plan
  • Maintained thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing

Corporate Sales Specialist and Media Liaison

Cogir Senior Living Management USA
08.2021 - 09.2022
  • Corporate Sales Specialist and Trainer traveling to CA and PNW communities
  • Increased census by more than 13% in six months
  • Increased NOI by 1.7M+ per month (55.4%) in first year at 203-apartment community
  • Responsible for multimedia implementation: social media, press, ad buys, and innovative marketing strategies
  • Successful development of community internal sales, marketing, and admission system
  • Highly involved in project management including multi-unit improvement and internal audits for ancillary charges
  • Attracted high-level corporate partnerships for corporation
  • Achieved first in company history: Senior Advisor Best in Senior Living 2022
  • Instrumental in branding initiatives, writing, compiling content, and creation of strategic marketing plans
  • Strong support for corporate in training newly onboarded sales team members
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly
  • Analyzed sales and marketing data for improved strategies
  • Managed sales promotions and marketing strategies on major social media sites

Director of Sales and Marketing

Frontier Management
06.2020 - 08.2021
  • Revamped community reputation and census: 68% to 100% (with waitlist) in six months
  • Interim Regional Sales Director supporting PNW communities in sales training
  • Responsible for multimedia content and production, advertising, marketing
  • Developed and implemented quarterly marketing plans
  • Regional trainer for incoming community relations directors
  • Created systems for better efficiency and developed staff training programs
  • Admission and care support as qualified medical assistant
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly
  • Traveled to sister communities to perform comprehensive audit, hiring, and training

Director Development and Community Relations

Skilled Nursing Facility
11.2017 - 05.2020
  • Designed and implemented media relations, crisis PR strategy, press releases, and branding identity
  • Point person for internal and external emergency preparedness and response communications. Emergency supply procurement during early pandemic
  • Achieved standout multi-media marketing, advertising, and social media promotions
  • Authored, published, and promoted company centennial book
  • Well-received event production
  • Directed all in-service trainings
  • Planned, coordinated, and managed fundraising
  • Director CQI - QAPI compliance; corporate compliance policy development
  • Liaison to vendors, referring partners, and community at large
  • Developed corporate survey process
  • Website development and social media marketing: branding initiatives and ad campaigns

Vice President Sales and Marketing

EBBP Productions
01.2009 - 11.2022
  • Managed comprehensive community sales and marketing planning process that aligned with and supports overall corporate strategic goals and objectives
  • Performed as producer and on-air talent for videos, press releases, commercials, radio, and television
  • Drove company branding efforts to increase market presence and brand recognition
  • Established award-winning creation of high-quality promotional campaigns
  • Developed, coached, and managed corporate sales team to achieve targeted organizational objectives
  • Sought after website development, content writer, and chief copy editor
  • Recognized commercial production: voiceover and copy writing
  • Responsible for training and managing diverse remote and onsite team members for all digital marketing, communications, and branding initiatives
  • Build and implement digital lead generating campaigns including SEO, social media marketing, email marketing, Google Analytics, AdWords, website design, branding & management
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines
  • Drove company branding efforts to increase market presence and brand recognition

Education

Certificate And Board Member - Business Design Thinking

Tombolo Institute
Bellevue, WA
05.2021

Certificate - Leadership And Management

University of Phoenix
Tempe, AZ
06.2016

Certified Medical Assistant - Medical Assistant

Everest College
Everett, WA
06.2008

Bachelor of Science - Business

University of Phoenix
Seattle, WA
2008

Associate of Arts - Chemical Dependency

Shoreline Community College
Shoreline, WA
06.1989

Skills

  • Strategic business development and planning
  • Key Performance Indicator Tracking
  • Pricing strategy
  • Sales Strategy Execution
  • Sales KPI tracking
  • Sales team onboarding, training, and coaching
  • Sales Forecasting

Accomplishments

  • Member Board of Advisors; Tombolo Institute of Bellevue College, 2022
  • Small Business Owner of the Year – Montana Chamber of Commerce, 2014
  • Retailer of the Year – Montana SBA (five clothing stores, a chocolate company, wine distributorship, and gift card line), 2012
  • 21st Century Marty Mann Communications Award, 2008
  • U.S. Senate Innovation in Education award, 2004
  • U.S. Congressional Recognition for program development, 2003
  • Rolling Stone Magazine Special Report: Meth Plague in the Heartland (co-producer), 2003

Timeline

Corporate Sales Director

Senior Services of America
01.2024 - Current

Corporate Sales Specialist - New Development

Sunrise Senior Living
10.2022 - 01.2024

Corporate Sales Specialist and Media Liaison

Cogir Senior Living Management USA
08.2021 - 09.2022

Director of Sales and Marketing

Frontier Management
06.2020 - 08.2021

Director Development and Community Relations

Skilled Nursing Facility
11.2017 - 05.2020

Vice President Sales and Marketing

EBBP Productions
01.2009 - 11.2022

Certificate And Board Member - Business Design Thinking

Tombolo Institute

Certificate - Leadership And Management

University of Phoenix

Certified Medical Assistant - Medical Assistant

Everest College

Bachelor of Science - Business

University of Phoenix

Associate of Arts - Chemical Dependency

Shoreline Community College
Lynn 'Ellie' Eul-Brown