Performance-oriented Sales Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems. Skilled with motivating and driving team members to exceed performance targets. Enthusiastic and committed to outperforming desired goals.
Work History
Corporate Sales Director
Senior Services of America
01.2024 - Current
Manage 19 communities and led new acquisitions team
Weekly reporting to diverse portfolio of investor and owner /asset manager groups.
Build strong relationships with industry professionals and influencers.
Analyze market trends to identify opportunities for growth and expansion within the industry.
Maximize profitability by optimizing pricing structures based on market demand and competitive analysis.
Implement effective sales training programs, enhancing the capabilities of the entire sales force.
Continuously assess team performance using key metrics, identifying areas for improvement and implementing targeted action plans.
Evaluate existing processes to identify areas for improvement or streamlining, leading to increased operational efficiency.
Set ambitious but achievable targets for individual team members, driving increased motivation and productivity throughout the organization.
Monitor competitor activities to stay ahead of emerging trends, adjusting strategies as needed for continued success.
Increase overall corporate sales by developing and implementing strategic sales plans and forecasts.
Exceed sales quotas and increased profitability through effective sales strategy and business planning.
Hold one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Recruit, interview and hire employees and implemented mentoring program to promote positive feedback and engagement.
Corporate Sales Specialist - New Development
Sunrise Senior Living
10.2022 - 01.2024
100% travel to multiple assigned communities within North America West region beginning 8-months prior to open to 4-months post open.
Consistently performed in Top 2 Sales Specialists across United States
Instrumental to 2 record-breaking corporate lease-up grand openings
Provided one-to-one support and training to Director of Sales team, Move-in Coordinator, Marketing Event Coordinator, and Concierge teams.
Managed a diverse team of sales professionals, fostering a collaborative environment that drove performance improvement.
Developed new business partnerships through effective networking, resulting in a significant expansion of the company''s client base.
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
Delivered training on sales and marketing related topics
Demonstrated strong understanding of senior care market and Sunrise’s niche in the assigned market
Studied market and contributes to creation of dynamic, successful Quarterly Sales Plan
Maintained thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
Corporate Sales Specialist and Media Liaison
Cogir Senior Living Management USA
08.2021 - 09.2022
Corporate Sales Specialist and Trainer traveling to CA and PNW communities
Increased census by more than 13% in six months
Increased NOI by 1.7M+ per month (55.4%) in first year at 203-apartment community
Responsible for multimedia implementation: social media, press, ad buys, and innovative marketing strategies
Successful development of community internal sales, marketing, and admission system
Highly involved in project management including multi-unit improvement and internal audits for ancillary charges
Attracted high-level corporate partnerships for corporation
Achieved first in company history: Senior Advisor Best in Senior Living 2022
Instrumental in branding initiatives, writing, compiling content, and creation of strategic marketing plans
Strong support for corporate in training newly onboarded sales team members
Performed competitive analyses and adjusted sales and marketing strategies accordingly
Analyzed sales and marketing data for improved strategies
Managed sales promotions and marketing strategies on major social media sites
Director of Sales and Marketing
Frontier Management
06.2020 - 08.2021
Revamped community reputation and census: 68% to 100% (with waitlist) in six months
Interim Regional Sales Director supporting PNW communities in sales training
Responsible for multimedia content and production, advertising, marketing
Developed and implemented quarterly marketing plans
Regional trainer for incoming community relations directors
Created systems for better efficiency and developed staff training programs
Admission and care support as qualified medical assistant
Performed competitive analyses and adjusted sales and marketing strategies accordingly
Traveled to sister communities to perform comprehensive audit, hiring, and training
Director Development and Community Relations
Skilled Nursing Facility
11.2017 - 05.2020
Designed and implemented media relations, crisis PR strategy, press releases, and branding identity
Point person for internal and external emergency preparedness and response communications. Emergency supply procurement during early pandemic
Achieved standout multi-media marketing, advertising, and social media promotions
Authored, published, and promoted company centennial book
Well-received event production
Directed all in-service trainings
Planned, coordinated, and managed fundraising
Director CQI - QAPI compliance; corporate compliance policy development
Liaison to vendors, referring partners, and community at large
Developed corporate survey process
Website development and social media marketing: branding initiatives and ad campaigns
Vice President Sales and Marketing
EBBP Productions
01.2009 - 11.2022
Managed comprehensive community sales and marketing planning process that aligned with and supports overall corporate strategic goals and objectives
Performed as producer and on-air talent for videos, press releases, commercials, radio, and television
Drove company branding efforts to increase market presence and brand recognition
Established award-winning creation of high-quality promotional campaigns
Developed, coached, and managed corporate sales team to achieve targeted organizational objectives
Sought after website development, content writer, and chief copy editor
Recognized commercial production: voiceover and copy writing
Responsible for training and managing diverse remote and onsite team members for all digital marketing, communications, and branding initiatives
Build and implement digital lead generating campaigns including SEO, social media marketing, email marketing, Google Analytics, AdWords, website design, branding & management
Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines
Drove company branding efforts to increase market presence and brand recognition
Education
Certificate And Board Member - Business Design Thinking
Tombolo Institute
Bellevue, WA
05.2021
Certificate - Leadership And Management
University of Phoenix
Tempe, AZ
06.2016
Certified Medical Assistant - Medical Assistant
Everest College
Everett, WA
06.2008
Bachelor of Science - Business
University of Phoenix
Seattle, WA
2008
Associate of Arts - Chemical Dependency
Shoreline Community College
Shoreline, WA
06.1989
Skills
Strategic business development and planning
Key Performance Indicator Tracking
Pricing strategy
Sales Strategy Execution
Sales KPI tracking
Sales team onboarding, training, and coaching
Sales Forecasting
Accomplishments
Member Board of Advisors; Tombolo Institute of Bellevue College, 2022
Small Business Owner of the Year – Montana Chamber of Commerce, 2014
Retailer of the Year – Montana SBA (five clothing stores, a chocolate company, wine distributorship, and gift card line), 2012
21st Century Marty Mann Communications Award, 2008
U.S. Senate Innovation in Education award, 2004
U.S. Congressional Recognition for program development, 2003
Rolling Stone Magazine Special Report: Meth Plague in the Heartland (co-producer), 2003
Timeline
Corporate Sales Director
Senior Services of America
01.2024 - Current
Corporate Sales Specialist - New Development
Sunrise Senior Living
10.2022 - 01.2024
Corporate Sales Specialist and Media Liaison
Cogir Senior Living Management USA
08.2021 - 09.2022
Director of Sales and Marketing
Frontier Management
06.2020 - 08.2021
Director Development and Community Relations
Skilled Nursing Facility
11.2017 - 05.2020
Vice President Sales and Marketing
EBBP Productions
01.2009 - 11.2022
Certificate And Board Member - Business Design Thinking