Lynnette Brent

• Expanded the teams I lead to include our Sales and Product Marketing: 32 permanent employees and 50 contractors.
• Managed product development budget in excess of $20M and department operations budgets.
• Led the team toward strategy in service of specific revenue targets, including sales of pilot and launch professional learning and revenue share from distribution partners.
• Developed and maintained relationships with potential clients to drive sales growth.
• Collaborated with marketing teams to create effective promotional materials and campaigns.
• Executed daily sales activities, ensuring alignment with organizational goals and strategies.
• Analyzed customer feedback to improve service delivery and enhance client satisfaction.
• Utilized CRM systems to track leads, manage pipelines, and report on sales performance.
• Collaborated with channel partners to identify and qualify mutually rewarding sales and business opportunities.
• Utilized data-driven decision-making methods when crafting strategic plans that resulted in better allocation of resources.
• Implemented systems and procedures to increase sales.

• Expanded team to include curriculum design team and management of all product development budgets and processes.
• Led cross-functional teams to develop and launch innovative educational products, including a new K-5 core ELA program, designated English Language Development, supplemental foundational skills programs, and SEL curriculum for students in grades 6-8.
• Conducted market research to identify trends and inform product strategy.
• Managed product lifecycle from ideation to launch, ensuring timely delivery.
• Mentored junior team members, fostering professional growth and contributing to a positive work environment.
• Established solid relationships with key stakeholders to ensure buy-in and support throughout the product lifecycle.

• Led the Professional Learning Products team as well as our Product Management, Production, and Intellectual Properties teams.
• Built a product management team from the ground up, introducing product documentation and product management practices and led the creation of a market-based product planning process, the first of its kind at EL Education. I introduced cross-collaborative work structures in service of product launches.
• Oversaw financial performance, ensuring adherence to budgetary constraints and resource allocation.
• Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
• Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.

• As a contract educational specialist throughout my educational career, engaged in all aspects of publishing: writing, editing, supervision and project management, content conceptualization, correlations, sales strategy, and assessment development. .
• Created materials for both school and library, for teachers and students, in print and digital formats.
• Written and edited professional development modules in print and delivered professional development in person and virtually, both domestically and internationally.
• Created marketing copy for various print and digital curricular products.
• Lent my expertise in the following areas: Prek-12 reading, language arts, and literature; spelling; primary and middle grades social studies and history; primary and middle grades science; chemistry and physics; French; professional development products.
• Published author for Heinemann firstHand, Scholastic, and various trade publishers.
• Featured presenter: National Middle School Association; International Reading Association; National Council of Teachers of English; Professional Development Network. Topics: Interactive Readalouds for K-8, Focused Grammar and Editing, Writing Across the Curriculum K-12, and The 5Es Plus Excitement! Promoting Active Engagement with the Science Workshop Model.

• Supervised team creating a Texas-specific version of the K-8 Twig Science curriculum. Priorities for science work shifted with the acquisition of Twig by Imagine Learning, and I moved to my role at EL Education.
• Monitored industry trends to provide relevant topic suggestions for upcoming content initiatives.
• Conducted market research to identify emerging trends, guiding editorial direction.

• Developed product positioning and messaging to differentiate offerings in competitive markets.
• Collaborated with cross-functional teams to execute marketing campaigns effectively.
• Conducted market research to identify customer needs and inform product development strategies.
• Managed product launch initiatives, ensuring alignment with overall marketing strategy and objectives.
• Assisted in developing sales enablement tools that supported the sales team's efforts in closing deals.

• Developed instructional materials to meet specific customer needs.
• Supported our sales and marketing outreach by crafting lists of Capstone materials for state and local adoptions and correlated materials to national, state, and district standards to ensure academic rigor, matching texts to instructional goals.
• Led large-scale district implementation post-sale and delivered engaging professional development at state and national conferences.
• Coordinated professional development workshops for teachers to enhance teaching practices.
• Reviewed and selected educational resources that support diverse learning needs within classrooms.

• In this contract role, supervised the creation of lessons for students and teachers for grades K-2 of California Impact Social Studies, a program successfully listed for adoption in California, leading both internal teams and large teams of vendors.
• Ensured adherence to California social studies standards from planning to execution, bringing a full product to market from conception to publication in less than a year.
• Collaborated with cross-functional teams to ensure design alignment with project goals.
• Developed prototypes and mock-ups for print and digital products, incorporating user feedback for improvements.
• Presented design concepts to stakeholders, effectively communicating creative ideas and rationale.
• Enhanced user satisfaction with introduction of user-centered design practices.

• Ensured customer implementation with fidelity of Achieve3000's cloud-based reading solutions for pre-K-adult. Contracted to work with clients T internationally, including on-site assignments in schools in the Marianas Islands (Saipan, Tinian, and Rota) and virtually with schools in North America, Europe, Micronesia, Asia, and the Middle East.
• Coordinated project timelines and resources to ensure successful implementation of client solutions.
• Analyzed client requirements and developed tailored strategies for system integration.
• Managed client communications, ensuring clarity and alignment throughout implementation phases.

• Collaborated with clients to enhance their use of myON in their districts and schools, focusing on helping educators reach their literacy goals in schools across the United States.
• Conceived and led webinars for customers, connecting print products from Capstone with the digital offerings on myON.
• Built on the strategy of moving Capstone materials from library to classroom. In overseeing the development, assisted in conceptualization, crafted P and L statements, trained in-house staff, hired outside vendors, and reviewed all work prior to its being printed.
• Liaised with marketing on sales campaigns and assisted in training sales staff.
• Led the development of all professional titles for Maupin House/Capstone Professional, including print and digital products and training and professional development opportunities.
• I planned, evaluated, and approved all products developed for the classroom market and collaborated with the market managers for library and trade to create a list of shared content that met shared product performance and budget requirements for each of the company's identified strategic markets.
• Developed and implemented engaging educational content for diverse learners, including materials targeted for CCSS, striving readers, emergent and early readers, science and literacy combined in a program with graphic content, and social studies.
• Curated and maintained a repository of instructional materials aligned with learning standards.

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• Led editorial team in developing high-quality content for diverse educational publications, including the ELPS version of Pearson's Reading Street.
• Implemented editorial guidelines that enhanced consistency across all published materials.
• Coordinated with design teams to align visuals with editorial objectives effectively.

• Taught Language Arts: 6, 7, and 8; Developmental Reading: 6, 7, and 8. Sponsored Drama Club, Newspaper, and Peer Mediators.
• Developed and implemented lesson plans aligned with curriculum standards.
• Fostered positive classroom environment to enhance student engagement and participation.
• Assessed student performance through formative and summative evaluations.
• Collaborated with colleagues to create interdisciplinary projects that promote critical thinking.
• Adapted instructional strategies based on individual student needs and learning preferences.

• Taught Language Arts: Grade 7; served as English Department Chair; sponsored Student Council, pom pons, peer mediators, and young authors program.
• Participated in professional development workshops to enhance teaching practices and methodologies.
• Implemented differentiated instruction strategies, ensuring all students were able to access the curriculum and make progress in their learning.
• Boosted student confidence through consistent encouragement and positive reinforcement, fostering a supportive learning environment.
• Conducted small group interventions for struggling learners, providing targeted support that led to increased academic achievement.