Summary
Overview
Work History
Education
Skills
Creative Thought Leadership
Timeline
Generic

Lynsey Delp

Creative Director
Indianapolis,IN

Summary

Creative brand strategist and storyteller who builds brands people actually want to engage with. I turn complex topics into clear, meaningful campaigns that connect with real people. Whether leading a health system rebrand or creating a frozen treat brand from scratch, I bring fresh ideas, clear structure, and an eye for both detail and big-picture strategy. My experience spans healthcare, pharma, and entertainment, and I lead cross-functional teams with energy, empathy, and a strong sense of purpose.

Overview

12
12
years of professional experience
6
6
years of post-secondary education

Work History

Creative Director, Brand & Digital Strategy

Indiana CTSI – All IN for Health
Indianapolis, IN
07.2021 - Current
  • Spearheaded brand strategy and creative execution for high-visibility health initiatives, including the Indiana Biobank rebrand and IU Health’s clinical trial engagement strategy.
  • Created the INsider Community health research registry, bringing together IU, Purdue, Notre Dame, and pharmaceutical partners to streamline participant recruitment.
  • Developed the All IN for Health brand voice, leading content creation for the 'All IN One Minute' newsletter and 'Behind the Coat' video series.
  • Leads creative, marketing, and research teams while managing compliance and IRB-regulated messaging.
  • Uses ClickUp to organize content workflows, asset libraries, and project timelines across multiple campaigns.

Founder & Creative Director

S’morecicles
Indianapolis, IN
08.2019 - 09.2024
  • Built the brand from scratch, including naming, identity design, storytelling, packaging, and all marketing materials.
  • Launched paid and organic campaigns, influencer collaborations, and experiential activations, growing engagement 20% YoY.
  • Managed end-to-end content strategy across social, web, and email.
  • Negotiated vendor and partner relationships to grow distribution and visibility.

Brand Marketing & Content Strategy Lead

LifeWay
Nashville, TN
01.2017 - 03.2021
  • Led cross-channel brand storytelling, podcasts, content series, and social activations.
  • Increased audience engagement by 40% through strategic campaigns and influencer collaborations.

Music Publishing & A&R Strategy Roles

LifeWay
Nashville, TN
01.2013 - 12.2016
  • Managed music licensing, content promotion, digital strategy, and cross-industry partnerships.
  • Developed creative activations that connected entertainment with meaningful messaging.

Education

Marketing AI Certificate -

Cornell University - Johnson Graduate School
Ithaca, NY
10.2024 - 03.2025

B.S. - Songwriting & Entertainment Industry Studies

Belmont University
Nashville, TN
08.2007 - 05.2009

B.A. - Arts & Humanities

Indiana University
Indianapolis, IN
08.2002 - 05.2006

Writing for Late Night TV & Talk Shows -

The Second City
Hollywood, CA

Skills

Brand Strategy and Development

Creative team leadership

Social media strategy

Team development

Content strategy

Brand messaging

Creative storytelling

Cross-Functional Leadership

Regulated industry marketing

Audience engagement

Content creation

Digital marketing

Creative Thought Leadership

  • Presenter, Johns Hopkins University – Digital and Community-Engaged Approaches to Support Research
  • Creator, Coffee & Creatives collaboration series

Publications:

  • All IN for Health: Engaging the Public to Improve Health Literacy and Research Recruitment, ACTS Conference Poster
  • Do They REALLY Trust Us?: Lessons from a Volunteer Research Registry, Journal of Clinical and Translational Science
  • I Am Interested!: The Voices of the Community and Their Motivations to Engage in Health Research, Health Equity, Volume 8, Issue 1

Timeline

Marketing AI Certificate -

Cornell University - Johnson Graduate School
10.2024 - 03.2025

Creative Director, Brand & Digital Strategy

Indiana CTSI – All IN for Health
07.2021 - Current

Founder & Creative Director

S’morecicles
08.2019 - 09.2024

Brand Marketing & Content Strategy Lead

LifeWay
01.2017 - 03.2021

Music Publishing & A&R Strategy Roles

LifeWay
01.2013 - 12.2016

B.S. - Songwriting & Entertainment Industry Studies

Belmont University
08.2007 - 05.2009

B.A. - Arts & Humanities

Indiana University
08.2002 - 05.2006

Writing for Late Night TV & Talk Shows -

The Second City
Lynsey DelpCreative Director
Want your own profile? Build for free at Zety.com