Lyon Alizna

• Successfully spearheaded the commercial sales department reorganization, leading to the restoration of dealers and customers following a change in ownership.
• Contributed to the creation and evaluation of cutting-edge solutions for the fitness industry through close collaboration with R&D.
• Identify and close sales for commercial clients, meeting their demands for full commercial exercise equipment.
• Provided tailored 3D gym designs and consultative expertise for clients in diverse environments such as schools, hotels, condominiums, police stations, fire departments, and municipal buildings.
• Traveled extensively to establish relationships with dealers and potential customers in the commercial fitness equipment industry.
• Managed all elements of trade show involvement such as booth design, set-up, customer introductions, tear down, and shipping.
• Took charge of overseeing the interaction with the company's dealer network to ensure smooth coordination of product requests, service needs, and floor model configuration.
• Successfully managed national customers and supervised business operations in diverse international territories such as Mexico, Brazil, Chile, Canada, Puerto Rico, Dominican Republic and India.
• Consulted and facilitated the closing of a territorial exclusive product rights contract with an India based company, allowing them to manufacture, promote, and sell TuffStuff under their brand name in India.

• Increased business growth by proactively managing both online and offline vehicle sales operations. Developed successful sales strategies for Chrysler, Jeep, Dodge, Ram, Fiat vehicles while promptly handling customer inquiries via VinSolutions CRM software. Fielded all manufacture leads, company marketed phone inquiries, including past customer follow-ups and on-site service department customer engagements.

• Attained the highest Master Sales Level Certification in multiple vehicle sales categories through successful completion of both the Stellantis Master Sales Certification and Stellantis Expert Sales Certification programs.

• Successfully led sales strategies, developed and managed key accounts, resulting in accelerated growth and acquisition of new clients.

• Maintained the highest level of sales productivity for two consecutive years, as evidenced by consistent placement on the monthly sales leader board.

• Demonstrated exceptional sales performance yearly by superseding all other sales associates in total units sold back-to-back years in 2021 and 2022.

• Specialized in commercial and retail fitness equipment sales and business development.

• Utilized computer skills to generate 3D gym designs and direct gym installations which led to an increase in sales of commercial fitness equipment products both for commercial gyms and high-end home fitness rooms requiring hands on custom design solutions.

• Incorporated products from multiple suppliers to create cohesive fitness center designs, including cardio equipment, rubber flooring, weights, dumbbells, mirrors, and various accessories.

• Developed strategic partnerships with specialty fitness dealers specializing in the sales of commercial fitness equipment on a national and global scale.

• Managed the. GSA Military Sales Contract, ensuring smooth coordination between our federal government and the company's dealer network for fitness equipment sales and supply.

• Achieved remarkable growth in commercial dealer network sales by leveraging customer feedback to create effective functional training rigs and training platforms that required one-on-one customizations and design applications.

• In the first year, successfully increased my assigned territory by 33%.

• Devised effective long-term plans to drive market expansion and enhance profitability.

• Guided and inspired commercial sales team to achieve annual revenue objectives.

• Established competitive pricing policies, resulting in successful contract negotiations with vendors and satisfied customers.

• Worked closely with R&D professionals in daily operations, resulting in the creation of unique products that significantly increased the company's profitability.

• Successfully managed the planning and execution of trade show booths and logistics both on a national and international level.

• Demonstrated strong leadership abilities by effectively supervising 6 ISM sales professionals in the Internet Sales Division, with a special focus on internet vehicle sales.

• Managed product training sessions, tracked sales progress, and worked closely with ISMs to diplomatically finalize customer negotiations using strategic deal structuring.

• Consistently achieved and maintained the company's top sales board leader position, earning consecutive Salesman of the Year awards in 2014 and 2015.

• Significantly elevated company sales units to hit an all-time high within the Internet Sales Division throughout 2016.

• Secured exclusive recognition as one of the nation's top few recipients who earned the prestigious Chrysler FCA Most Valuable Professional Award/Certification aka MVP 4WD in 2015, one of just forty-eight other Chrysler sales professionals nationwide who also earned this award.

• Developed and managed a new Moritz BDC Call Center for 2 on-site dealership stores. Supervised and managed 10 call center employees tasked to make calls and set appointments for both Internet Sales and Service Departments.

• Effectively developed an Internet Sales Department at the Huffines CDJR Store, achieving the company's requested new car unit sales targets and boosting sales within my initial year of employment.

• Led the growth and management of a team of 3 Internet Sales Managers to a total of 5 talented individuals who achieved record-breaking new car vehicle unit sales. Together, we were accountable for selling a monthly 72% of the company's units up from 22% from the start.

• Delivered substantial growth in the company's monthly car sales, increasing their monthly average from an approximate 55-65 units a month to a consistent 125-145 new car units sold.

• Managed a second ISM sales office for their Huffines Chevrolet store in Lewisville, TX. Supervised an additional 3 Internet Sales Managers effectively managing and training a total of 8 ISMs between their 2 stores at the same time.

• Promoted to the Internet Sales Director position after consistently maintaining the top salesman position in the New Car Sales Division as one of 5 Internet Sales Managers in my first year of employment.

• Took initiative in developing a winning Internet Sales Team after spearheading the development and implementation of a new company website.

• Supervised and trained a team of 5 Chrysler-Certified Internet Sales Managers to secure the #1 District Sales position for the dealership being among 25 esteemed CDJR dealers throughout North Texas, surpassing our previous 3rd place position.

• Attained Master Sales Level Certification through extensive product training that includes a minimal 250 New Car Units Sold in a year.

• Received Chrysler’s Master Elite Sales Award, the highest recognition for salespeople across the nation in 2009.

• Expanded knowledge of the car sales industry through a move from Los Angeles, CA to Fort Worth, Texas.

• Demonstrated a strong track record in driving internet sales and fostering business growth.

• Developed new processes and systems to increase sales growth and optimize opportunities on the organization's website as part of strategic business development.

• Sustained a record of receiving Top Sales Honors on the leader sales board for 7 out of 12 months as Salesman of the Month during the first year of learning the auto sales business.

• Developed, trained, and managed the new Commercial Sales division for Avanti Fitness in New Zealand and Australia, following their exclusive acquisition of Precor products.
• Developed and expanded the company's exclusive selling rights of Precor, the #2 Fitness Equipment product in America, throughout Australia and New Zealand.
• Selected from 10 major fitness equipment company rivals to design and build The Australian Open's First Tennis Championship Fitness Center, closing a significant deal.

• Moved to Suffolk, Virginia from California in 2001 where I was tasked to operate my new position out of my remote home office where I managed the East Coast Retail Sales Division.

• Traveled extensively to meet with TuffStuff dealer stores to introduce new products while attaining fresh orders and managing any order issues.

• Moved back to California in 2003 when I was promoted to Commercial Sales Director to run the commercial sales division at the company’s corporate headquarters in Pomona.

• Managed the national territory for commercial sales and the development of all direct factory sales to major fitness centers, vertical sale customers, and military facilities alike.

• Sold, designed and installed many large and small fitness centers throughout the nation. My efforts were eventually recognized by Health & Fitness Business Magazine several times including a personal cover story article introducing “America's Top Closers” in the field of Commercial Fitness Sales.

• Designed many gyms with new 3D software which helped provide our factory direct customers with a unique look at their gym proposal prior to closing the sale. This was a key component of my success in Los Angeles and throughout the nation where I became proficient in gym designs and product placement and installation.

• Independently managed gym design and sales operations.

• Established and grew the first LA Gym Equipment Commercial Sales division, building business relationships with renowned clients throughout Los Angeles and California.

• Consistently achieved sales targets by offering an extensive selection of top-quality fitness equipment including Cybex, Trotter, Star Trac, Paramount, TuffStuff, and Body-Solid.

• Successfully grew initial sales revenue to $1.7 million within two years of launching the Commercial Sales Division.

• Recognized the need for an independent fitness equipment service contractor in Los Angeles and established my own fitness equipment service operation consisting of a total of 4 trained service technicians including myself.

• Generated over 100 monthly fitness equipment service contracts for various fitness centers throughout Los Angeles, servicing both commercial fitness centers and personal home gyms alike.

• Provided my services to many fitness centers that operated in hotels, apartment buildings, and corporate offices throughout Los Angeles.

• Delivered, Installed, and repaired fitness equipment for companies like Star Trac, Tectrix, Vectra Fitness, Muscle Dynamics, Busy Body Fitness, LA Gym Equipment, Cap Barbell, and others as one of the few available and trusted Fitness Equipment Service Contractors in Los Angeles.

• Proficiently delivered and installed fitness equipment across Beverly Hills and West Los Angeles after successful onboarding by Malcolm Menter, the original owner of Busy Body Fitness.
• Demonstrated proficiency in troubleshooting and servicing treadmills, as well as effectively installing top-quality strength systems.
• Inspired entrepreneurial ventures after one year of industry experience
• Resolved escalated customer service issues in a timely manner according to established procedures.
• Masterfully executed the first initial installation of a the Vectra Home Gym at the residence of acclaimed actress Zsa Zsa Gabor.