Lyric Edwards

Memphis,TN

Summary

Passionate and results-driven social media professional with over five years of experience in social media management, community engagement, and project coordination. Recently completed a Master of Science in Digital Marketing, expanding my skills in digital strategy. I am excited to transition into a new role where I can leverage my creativity, adaptability, and strategic thinking to help teams grow and connect with their audiences. Known for being collaborative, curious, and committed to delivering impactful results, I bring a strong mix of hands-on experience and academic insight. I am ready to contribute to a dynamic team focused on growth and innovation.

Overview

years of professional experience

years of post-secondary education

Work History

Social Media and Community Engagement Representative

St. Jude Children's Research Hospital - ALSAC

05.2022 - Current

Manage and maintain the voice of St. Jude across Facebook, Instagram, Twitter, LinkedIn, and YouTube to drive brand awareness, engagement, and positive sentiment.
Execute social strategies, support brand activations, and collaborate with cross-functional teams to identify trends and provide insights.
Engage in Facebook fundraising efforts by moderating community groups, using FAQs to support participants, and responding to comments throughout the day.
Monitor and respond to inquiries across platforms in a fast-paced environment, ensuring accurate information is recorded.
Conduct social listening to analyze public sentiment and escalate posts as needed.

Donor Success Specialist

St. Jude Children's Research Hospital - ALSAC

04.2020 - 05.2022

Managed a year-round donor stewardship portfolio of contributors giving up to $50,000 across the Pacific and Northeast Territories.
Consistently met or exceeded campaign revenue goals by advising donors on fundraising strategies, event planning, and goal setting.
Tracked and analyzed campaign performance Excel to produce monthly reports for leadership.
Monitored donor feedback trends to inform and improve fundraising event execution and program impact.

Sales Specialist

St. Jude Children's Research Hospital - ALSAC

04.2019 - 04.2020

Cultivated and strengthened relationships with volunteers and donors through strategic phone, email, and in-person communication, fostering long-term engagement and support.
Successfully recruited and retained dedicated donors and volunteers by executing targeted St. Jude fundraising campaigns and outreach initiatives.
Coordinated events and campaigns to drive participation and contributions while ensuring accurate and confidential donor and volunteer records management.
Provided ongoing support and recognition to enhance volunteer satisfaction and donor loyalty, contributing to the overall success of fundraising efforts.

Education

Master Of Science - Digital Marketing

Northern Illinois University

Dekalb, IL

2022 - 2024

Bachelor Of Science - Mass Communication

Middle Tennessee State University

Murfreesboro, TN

2014 - 2018

Skills

Relationship Cultivation
Social Media Engagement
Community Management
Corporate Branding
Content Strategy
Project Management

Cross-functional Collaboration
Microsoft 365
Figma
Miro
Adobe Suite
CRM Tools: Salesforce
CRM Tools: Sprinklr

Websites

www.linkedin.com/in/lyricedwards

Portfolio

Mock Content Strategy

Mock SEO Audit

Aromatherapy 101 (Mock Infomercial)

Timeline

Master Of Science - Digital Marketing

Northern Illinois University

2022 - 2024