Summary
Overview
Work History
Education
Skills
Websites
Portfolio
Timeline
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Lyric Edwards

Lyric Edwards

Memphis,TN

Summary

After earning my Master’s in Digital Marketing, I’ve discovered that my career goals extend beyond marketing alone. I’m interested in exploring roles across business, whether that’s social, product, or analytics.

My background in journalism and PR taught me how to tell stories and connect with people, and my graduate studies strengthened my ability to use strategy and data to drive impact.

Overview

6
6
years of professional experience
6
6
years of post-secondary education

Work History

Social Media and Community Engagement Specialist

St. Jude Children's Research Hospital - ALSAC
05.2022 - Current

• Engage with supporters across multiple platforms, providing timely responses to inquiries, comments, and private messages.
• Support fundraising campaigns and donor retention strategies by using brand-aligned messaging, FAQs, and audience profiling to cultivate relationships.
• Manage influencer and celebrity partnerships, including vetting, outreach, and collaboration with internal teams to identify high-value partners for campaigns.
• Monitor social sentiment and community conversations, escalating sensitive issues and ensuring brand safety through proactive moderation and spam/harmful content management.
• Participate in livestreams, virtual events, and online communities to strengthen supporter engagement, while documenting testimonials and success stories for organizational use.

Donor Success Specialist

St. Jude Children's Research Hospital - ALSAC
04.2020 - 05.2022
  • Managed a year-round donor stewardship portfolio of contributors giving up to $50,000 across the Pacific and Northeast Territories.
  • Consistently met or exceeded campaign revenue goals by advising donors on fundraising strategies, event planning, and goal setting.
  • Tracked and analyzed campaign performance Excel to produce monthly reports for leadership.
  • Monitored donor feedback trends to inform and improve fundraising event execution and program impact.

Sales Specialist

St. Jude Children's Research Hospital - ALSAC
04.2019 - 04.2020
  • Cultivated and strengthened relationships with volunteers and donors through strategic phone, email, and in-person communication, fostering long-term engagement and support.
  • Successfully recruited and retained dedicated donors and volunteers by executing targeted St. Jude fundraising campaigns and outreach initiatives.
  • Coordinated events and campaigns to drive participation and contributions while ensuring accurate and confidential donor and volunteer records management.
  • Provided ongoing support and recognition to enhance volunteer satisfaction and donor loyalty, contributing to the overall success of fundraising efforts.

Education

Master Of Science - Digital Marketing

Northern Illinois University
Dekalb, IL
2022 - 2024

Bachelor Of Science - Mass Communication

Middle Tennessee State University
Murfreesboro, TN
2014 - 2018

Skills

  • Relationship Cultivation
  • Social Media Engagement
  • Community Management
  • Corporate Branding
  • Content Strategy
  • Project Management
  • Cross-functional Collaboration
  • Microsoft 365
  • Figma
  • Miro
  • Adobe Suite
  • CRM Tools: Salesforce
  • CRM Tools: Sprinklr

Portfolio

Featured Picture
Mock Content Strategy
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Mock SEO Audit
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Aromatherapy 101 (Mock Infomercial)

Timeline

Master Of Science - Digital Marketing

Northern Illinois University
2022 - 2024

Social Media and Community Engagement Specialist

St. Jude Children's Research Hospital - ALSAC
05.2022 - Current

Donor Success Specialist

St. Jude Children's Research Hospital - ALSAC
04.2020 - 05.2022

Sales Specialist

St. Jude Children's Research Hospital - ALSAC
04.2019 - 04.2020

Bachelor Of Science - Mass Communication

Middle Tennessee State University
2014 - 2018