Hi, I’m
LYRIC NESBITT
City Of Los Angeles
Summary
Professional in entertainment industry with strong background in producing high-quality content across various platforms. Known for driving projects from concept to completion while ensuring seamless team collaboration and adaptability to dynamic environments. Highly skilled in project coordination, scheduling, and fostering creative solutions.
Overview
11
years of professional experience
Work History
Freelance/Self-Employed
Producer/Story Producer/Casting Associate Producer
08.2017 - Current
Job overview
- Worked with the Producer and Production Manager to define, setup, and manage the schedule for completion of the work on the production
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Enhanced talent pool diversity with targeted outreach and inclusive recruiting practices.
- Managed Production Assistants to ensure daily tasks were completed efficiently and in timely manner
- Mentored junior producers, fostering a supportive environment that encouraged professional growth and learning opportunities.
- Presented production ideas and determined creative scenarios for production and delivery.
- Collaborated with production team to ensure timely delivery of engaging stories, resulting in increased audience retention.
- Oversaw post-production processes, including video editing to ensure a polished final product.
- Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
- Developed storyboards for enhanced narrative structure, resulting in more cohesive final products.
- Utilized social media platforms effectively for promoting open casting calls and attracting new talent.
- Mentored junior casting staff, fostering a collaborative environment that promoted professional growth.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
Nestlé USA
Territory Manager
06.2014 - 05.2017
Job overview
- Managed multi-million-dollar territory made up of 120 accounts where I exceeded my annual sales goals from 2014-2017
- Coordinated events during holiday season to support key performance indicators for our account teams
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Researched and analyzed excel spreadsheets to determine which customers to pitch different promotions to; for example, I exceeded 2015 sales goal of $192,000 and gained $320,000 in sales
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Also exceeded my 2016 sales goal of $220,000 and gained $450,000+ in incremental sales by analyzing customer retail data to interpret promotional sales on top selling items per account
- Became a certified trainer to new hires after nine months with the company; guided new hires in in-store processes, analyzing data and executing in-store marketing events
- Created and presented presentations to share with key decision makers in order to reach annual sales goal, for example, I created a program that I presented to support the Purina account team that generated over $72,000 in sales
- Supervised an Acosta merchandiser in scheduling, and setting the Acosta merchandiser weekly agenda
- Ranked number one in sales for Publix in 2015, 2016 out of 77 reps
- Built profitable long-term relationships with decision makers/clients by scheduling appointments, creating business overview presentations to show how I can help grow their business, and being persistent
- Closed 32 accounts per week to ensure customer satisfaction
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
- Negotiated contracts skillfully, securing long-term agreements with clients that contributed significantly to revenue growth.
- Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
- Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
- Strengthened client loyalty and retention by providing exceptional after-sales support and regular follow-ups to gather feedback and address concerns promptly.
- Led team to exceed sales targets, fostering competitive yet collaborative team environment that encouraged innovation and persistence.
- Enhanced brand visibility in territory through organization of promotional events and participation in industry trade shows, attracting new business leads.
Education
Clark Atlanta UniversityAtlanta, GA
Bachelors of Arts from Film And Video Production
05.2014
University Overview
- Summa Cum Laude recipient
- GPA: 3.82/4.0
Skills
- Avid
- Google Docs
- Customer Service
- Relationship building
- Teamwork and collaboration
- Social media
- Post-production processes
- Event planning
- Project management
- Editing
- Storytelling
- Field production
- Team leadership
- Relationship management
- Film and video production
- Creative vision
Accomplishments
I have worked on shows that have aired on Bravo, Fox, Hulu, Netflix, CW, USA, etc...I have worked on Two Emmy Nominated shows, and one Emmy Winning show.
Timeline
Producer/Story Producer/Casting Associate Producer
Freelance/Self-Employed
08.2017 - Current
Territory Manager
Nestlé USA
06.2014 - 05.2017
Clark Atlanta University
Bachelors of Arts from Film And Video Production
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