Lyric Trust
Atlanta,GA
Summary
Senior Franchise Operations and Development professional specializing in health and wellness industry. Proven to be consistently efficient in developing and executing comprehensive sales strategies, fostering cross-functional department relationships, and leading high-performing teams. Known for implementing innovative sales and marketing initiatives to increase market share and drive business expansion. Passionate about creating engaging experiences for clients while achieving business objectives. Ready to leverage expertise in sales, operations, and leadership for success in the boutique fitness sector.
Overview
7
7
years of professional experience
Work History
Senior Corporate Business Manager
Mayweather Boxing + Fitness
09.2024 - Current
- Created, managed, and executed the relaunch and business development plan of newly acquired corporate studios.
- Analyzed data from disparate sources, using various quantitative and qualitative methods, to inform executive-level decision-making.
- Conducted research and worked with relevant stakeholders to identify and then evaluate opportunities to drive profit growth, improve processes, and elevate the customer experience.
- Provided ongoing, proactive business coaching and operations advice to MBF studios, including, but not limited to; lead follow-up and sales processes, management and leadership training, and financial acumen support, to contribute to the positive revenue growth of the MBF franchise network.
- Ensured that each MBF studio was highly successful in terms of lead generation, lead nurturing, membership growth and overall membership experience, revenue growth and, remained at all times in compliance with the MBF HQ operating standards.
- Lead the strategy development and strategic planning processes for MBF corporate and its business units.
- Lead the design and development of high-quality instructional materials, including e-learning modules, instructor-led training (ILT), video content, job aids, and reference materials.
- Applied advanced instructional design models, theories, and adult learning frameworks to develop engaging and actionable training for diverse audiences.
- Built assessments, feedback mechanisms, and reporting tools to evaluate the effectiveness of training initiatives.
- Conducted ad hoc ROI and project feasibility analysis.
- Conducted needs analyses and made data driven decisions to enhance training programs.
Business Sales Specialist
Mayweather Boxing + Fitness
01.2023 - 09.2024
- Developed and implemented strategic sales plans to drive revenue growth and increase market share by market and demographic analysis.
- Used qualitative and quantitative data analysis to conduct ongoing KPI management to assist franchisees in assessing their business performance.
- Collaborated with senior leadership to set targets and objectives for sales and operations departments in alignment with company goals.
- Collaborated with cross-functional teams, including marketing, operations, and finance to ensure cohesive initiatives and alignment with overall company goals.
- Organized and chaired monthly sales and revenue generation focused webinars, educating franchisees and studio teams on company priorities, system advancements, procedures, best practices, and SOP roleplay.
- Lead weekly support calls with franchisees to discuss current pacing to growth goals/projections, evaluate and troubleshoot crucial KPI standings if needed, and ensure alignment with corporate performance standards.
- Oversaw the recruitment, training, and development of sales and operations staff to ensure high-performing teams.
Franchise Business Consultant
Self Employed
12.2020 - 01.2023
- Analyzed data and developed actionable recommendations to drive growth.
- Developed peer and mentor relationship with small business owners and conducted in-depth consulting engagements to identify opportunities to enhance owner profitability, growth and performance.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Conducted monthly sales meetings and quarterly sales trainings.
- Built diverse and consistent franchisee client portfolio.
- Provided ongoing coaching and motivation to franchisees and management by remaining in contact weekly via email, video conference meetings, and in-person training.
Owner Operator
YogaSix Midtown
01.2018 - 01.2020
- Attended industry events and conventions to expand my knowledge of the health and fitness industry.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Built relationships with customers and community to establish long-term business growth.
- Coordinated daily studio operations, including scheduling, staff management and customer service.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Exceeded first year profit forecasting by $150,000 and ended the first year of business with over 750 members.
Education
Bachelor of Arts in Psychology - Psychology
Western New Mexico University
Silver City, New Mexico01-2020
Skills
- Multi-Unit Management
- Process Improvement
- Strategic Planning
- Operations Management
- Financial Oversight
- Recruiting and Hiring
- Cross-Functional Collaboration
- Leadership Training
- Revenue Forecasting and Generation
- KPI Tracking
- Financial Planning
- Course Development and Systematic Education
- Organizational Development
- Professional Development Workshops
- Learning Management Systems
- Course Material Creation
- Workforce Efficiency
- Organizational performance
- Curriculum implementation
Timeline
Senior Corporate Business Manager
Mayweather Boxing + Fitness
09.2024 - Current
Business Sales Specialist
Mayweather Boxing + Fitness
01.2023 - 09.2024
Franchise Business Consultant
Self Employed
12.2020 - 01.2023
Owner Operator
YogaSix Midtown
01.2018 - 01.2020
Bachelor of Arts in Psychology - Psychology
Western New Mexico University
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