Summary
Overview
Work History
Skills
Certification
Accomplishments
Additional Information
BusinessAnalyst
Lyshanna McMorris

Lyshanna McMorris

SaaS and Digital Marketing Sales Expert
Blackjack,MO

Summary

Seasoned sales and customer success leader with 15+ years of demonstrated success in B2B SaaS, digital marketing, operations, and client relationship management. Proven expertise in leading full sales cycles, optimizing operational efficiency, and cultivating strategic partnerships that drive sustainable revenue growth. Skilled at translating complex business challenges into actionable, data-driven solutions through cross-functional collaboration. Recognized for consistently exceeding performance targets, improving customer retention, and enabling scalable growth in fast-paced, client-centric environments. Dedicated to empowering teams and clients through effective communication, mentorship, and strategic planning.

Overview

23
23
years of professional experience
4
4

Certifications

Work History

Senior Success Manager (Remote)

THRYV Inc. (formerly YP, The Real Yellow Pages)
Maryland Heights, MO
04.2017 - 04.2024
  • Delivered tailored SaaS solutions through Thryv’s all-in-one CRM platform, enhancing client operations and integrating a suite of multichannel marketing tools, including website development, listings management, SEO, lead generation, and direct mail campaigns.
  • Facilitated client training to enhance software proficiency and strengthened relationships through strategic discovery sessions, monthly performance reviews, and KPI tracking—helping clients overcome challenges and driving a 25% increase in retention.
  • Oversaw renewals and identified upsell opportunities, achieving a 95% renewal rate.
  • Partnered with sales, engineering, and product teams to incorporate client feedback into ongoing product improvements.

Marketing Executive

YP, The Real Yellow Pages (formerly AT&T)
Olivette, MO
05.2008 - 03.2017
  • Partnered with SMB to scale growth through targeted digital and print advertising solutions, including SEO, SEM, online listings, website optimization, print ads, and direct mail, to boost visibility and lead generation.
  • Conducted comprehensive discovery sessions to identify operational inefficiencies and deliver tailored marketing strategies, which contributed to a 95% customer satisfaction rate.
  • Managed the end-to-end sales cycle, consistently exceeded annual sales targets, achieving 120% of quota or higher through a solution-driven sales approach.
  • Collaborated cross-functionally with sales, engineering, and product teams to ensure client advertisements performed optimally, and customer feedback was integrated into ongoing solution improvements.

Sales Manager

AT&T Call Center
St Louis, MO
09.2001 - 04.2008
  • Led and developed a high-performing wireless sales team of twelve representatives, consistently delivering annual sales results at or above 115% of quota through strategic coaching, mentorship, and performance management.
  • Prepared detailed sales reports, coordinated scheduling, attendance, team meetings, training sessions, and performance review cycles to maintain optimal team performance and coverage.
  • Conducted regular reviews to optimize team performance, resulting in a reduction of turnover by 20%.
  • Ensured compliance with company policies, regulatory requirements, and quality standards.

Skills

  • B2B SaaS Sales
  • Digital Advertising
  • CRM Integration
  • Salesforce
  • Strategic Account Growth
  • Client Lifecycle Management
  • KPI Tracking
  • Data Analysis
  • Proposal Development
  • Contract Review
  • Client Retention
  • Cross-Functional Collaboration
  • Upselling and Cross-Selling
  • Onboarding and Implementation
  • Customer Journey Mapping
  • Churn Reduction
  • QBRs (Quarterly Business Reviews)
  • Market Research
  • Excellent Communication
  • Negotiation

Certification

  • Google Ads Search Certification – YP / Google (2023)
  • Salesforce Sales Operations Certificate – THRYV / Salesforce (2024)
  • Certified Inside Sales Professional (CISP) – THRYV (2022)
  • Software Sales Certificate – THRYV (2024)

Accomplishments

  • President’s Circle CEO Trip Qualifier (2020, 2022)
    Selected for an elite recognition trip awarded to high-impact contributors with sustained performance in revenue growth, client expansion, and team collaboration.
  • Winner’s Circle Award (3-Time Recipient – 2017, 2020, 2022)
    Recognized among the top 5% of national sales performers for exceeding annual revenue targets and customer satisfaction metrics.
  • Client Engagement Excellence Award (2021–2023)
    Honored for exceptional client retention, onboarding success, and consistently achieving top-tier Net Promoter Scores (NPS).
  • 6 Pack Club Award (2021–2023)
    Achieved quarterly performance benchmarks in six or more categories, including upsell/cross-sell success, contract renewals, and client lifecycle management.

Additional Information

Dear Hiring Manager,

I'm writing to express my interest in opportunities where I can contribute my 20+ years of experience in sales, account management, and customer success, most recently as a Success Manager at THRYV Inc. I bring a strong track record in B2B SaaS, digital and print advertising, and lifecycle program management, built through years of evolving with a company that transformed from AT&T to YP to THRYV.

Throughout my career, I've partnered with SMB to craft and implement integrated marketing solutions, including SaaS-based tools for CRM, SEO/SEM, listings management, and lead generation. Whether delivering personalized onboarding, leading data-driven solutions, or collaborating cross-functionally to improve product adoption, I've remained committed to long-term client success. My expertise with platforms like Salesforce and Gainsight has allowed me to uncover insights that strengthen relationships, improve client retention, and drive renewals, upsells, and scalable growth.

After more than two decades of continuous service, navigating company transitions, acquisitions, and restructuring, I made the thoughtful decision to step away following THRYV's recent company-wide restructure, as the company's new direction no longer aligned with my long-term career growth goals. I used this opportunity to take a well-earned break and spend time visiting my daughter, who is currently attending Charles R. Drew University of Medicine and Science. That time away allowed me to reset, recharge, and reflect, and I'm now eager to embrace new challenges that align with both my personal and professional growth goals.

I'm particularly drawn to organizations that prioritize meaningful customer engagement and adopt innovative, tech-forward solutions. With a solid foundation in B2B Saas sales, client retention, and lifecycle program management, I'm confident in my ability to support your team and contribute to lasting client success.

Thank you for considering my application. I would love the opportunity to bring my experience, strategic mindset, and customer-first philosophy to your organization.

Sincerely,
Lyshanna McMorris

Lyshanna McMorrisSaaS and Digital Marketing Sales Expert