Molly Rodriguez

• Lead team that plans & drives partner onboarding and training programs across all advertiser segments [self-serve & managed] globally to meet sales & business goals
• Created & launched Reddit's first-ever external on-demand learning platform & certification program, RedditAF, to educate advertisers on the power of our communities & products to become experts with Reddit ads at scale
• Establish processes for integrating B2B marketing campaigns with sales education & GTM efforts
• Manage agency & client relationships to maintain mindshare across key accounts through partnerships
• Build Go-to-Market strategies encompassing all communication outlets to nurture active advertisers & lead gen acquisition
• Oversee production of training resources, courses, & workshops through our on-demand learning platform
• Developed & launched strategic benefits across key cross-functional stakeholders for Reddit's Partner Program, The Deal Lab, to help influence deal sizes & increase advertiser growth
• Identify and analyze metrics to assess program performance to ensure business & revenue impact

• Lead scaled global integrated marketing programs, managed bespoke & sponsored tentpole activations, developed collateral to build brand awareness, generate leads, educate on our ads platform & created Pinterest's first external ads guide: A guide to help the advertising community get the best from Pinterest Business: tinyurl.com/pinadsguide
• Worked closely with key stakeholders to identify KPIs + other metrics to ensure marketing campaigns are fully optimized

• Supported the Global Brand Experience team in elevating brand reputation by curating and creating programming, building strong effective partnerships, & managing content development
• Devised content calendar & created social media content across multiple platforms
• Directed financial operations, including developing & administering budgets.

• Ideated, developed & oversaw the production of multiple B2B marketing deliverables from concept to execution
• Planned & executed our participation at all major industry events including: CES, Mobile World Congress, SXSW, PTTOW, Cannes, Dmexco, Advertising Week, ANA conferences.
• Supported our agency educational programming (Sound Academies) & identified new business objectives by strategically aligning opportunities which positively increased perception of iHeartMedia

Interdepartmental communicator who managed marketing budgets, business updates with key stakeholders, organized advertising assets, planned & executed exclusive corporate events.

Planned & developed merchandising strategies that balanced customers’ expectations & company’s objectives, analyzed sales figures & market trends.

Worked within the VH1 Radio Network supporting two customized formats: Classic Rock and Hot AC to assist in producing daily preps, audio cuts, press junkets, & entertainment news