Maame Yaa Twumasi
Potomac,MD
Summary
Full-stack developer with experience in building and optimizing dynamic, responsive websites, e-commerce platforms and web applications. Experience with both front-end and back-end technologies, with focus on enhancing user experience and driving business growth
Overview
3
3
years of professional experience
3
3
Certification
Work History
Website Manager
The Dayton Weekly News
03.2024 - Current
- Redesigned and built a new website, resulting in a 58% increase in traffic to the homepage and improved responsiveness in mobile devices
- Improved SEO practices by ensuring that organic traffic from Google is consistently the highest, making it the most popular source of visitors
- Enhanced visitor retention and increased local engagement with significant rise in traffic from Dayton, OH, through strategic content updates and design
- The average number of pages per session is 2.2, which is 5% higher than similar websites within the same category
- Site engagement has been boosted with noticeable increase in traffic to the homepage, showing successful navigation improvements and content visibility
- Optimized specific page performance such as the contact page, where visitors spend a lot of time, showcasing the effectiveness of clear calls to action
- Monitored and adapted social media content, leading to spikes in blog post views, such as 'Central State University celebrates Homecoming 2024', which outperformed the average
- Sends online newsletters every week.
Social Media Content Manager
The 6888 Kitchen Incubator
09.2023 - Current
- Redesigned and built the 6888 Kitchen Incubator Website
- Increased average session duration with users spending an average of 33 minutes per session, boosting time spent on site and demonstrating high content engagement
- Use SEO practices and analytics to improve organic traffic from Google, achieving 51% of total traffic from search engines
- Presented bi-weekly web reports on performance metrics
- Grew Instagram followers from 352 to 970 (175% increase) and Facebook followers from 438 to 1.4K (220% increase) within a year through strategic social media content planning and targeted campaigns
- Launched new YouTube series, including 'Behind the Scenes of the 6888 Kitchen Incubator; A Journey through Culinary Excellence' and 'Sharpen The Axe'
- Managed successful email campaigns, achieving an average open rate of 250 views per campaign and boosting engagement with higher click through rates on recent campaigns.
Founder and CEO
Camara Ghana Web Development Start-up
06.2022 - Current
- Led the development of custom web solutions for 10 clients, including e-commerce sites, landing pages, static informational sites and more, using a range of technologies including JavaScript, HTML/CSS, Shopify and WordPress
- Managed all phases of web development, from initial consultation and design, to deployment of site, and support after launch
- Integrated e-commerce functionalities and payment gateways on sites, including Hubtel for a WordPress e-commerce site, and DPO Pay for a Shopify site, to ensure secure and efficient online transactions
- Delivered all projects on time, and within budgets, and ensuring maximum customer satisfaction
- This was done by having periodic meetings with client to ask for feedback, planning timelines, and ensuring that work was delegated to team members based on roles in development, marketing and customer relations.
Intern
The Greater West Dayton Incubator
07.2023 - 08.2023
- Audited the GWDI website’s SEO practices, providing actionable feedback
- Created and scheduled 30 social media posts for the Gem City Black Business Month, and created 10 out of the 30 posts based on the theme of the month, significantly boosting the visibility and reach of the events across platforms
- Worked on email marketing using Mailchimp
- Drafted a proposal for the GWDI Student Consultants program, an experiential learning program for UD students, aimed at providing hands-on consulting opportunities
- The proposal was submitted for approval by to University of Dayton Leadership
- Assisted in the Urban Elevation Accelerator, supporting the coordination of a boot camp for 16 entrepreneurs
- Helped manage logistics and event execution.
Developer
Hubtel
04.2023 - 06.2023
- Integrated Hubtel API for payment in e-commerce sites
- Conducted API testing using Postman and worked with team in the creation of documentation to help future developers in integrating Hubtel Services
- Troubleshot API issues and customized Hubtel API solutions.
Intern
PricewaterhouseCoopers (PWC)
09.2021 - 10.2021
- Assisted in laptop configurations and researched chatbot feedback
- Assisted in the configuration of laptops for the company
- Assisted in HR department during recruiting.
Education
Bachelor of Science - Computer Engineering
Academic City University College
Accra, Ghana07-2024
Skills
PROGRAMMING LANGUAGES: HTML/CSS, JavaScript, Python, SQL
FRAMEWORKS & LIBRARIES: React, Bootstrap, Nodejs, Expressjs
CMS & WEBSITE: Shopify, WordPress, Wix
DATABASE & BACKEND TECHNOLOGIES: MySQL, MongoDB, Webhooks, Sockets, APIs, Google Cloud
TOOLS & VERSION CONTROL: Git & Github, Postman, Jira, Confluence
OPERATING SYSTEMS: Linux (RHEL 7/8), Windows
SEO & ANALYTICS: Google Analytics, Wix Analytic
CLOUD & DEVOPS: AWS
Certification
- AFS Global Competence Certificate, AFS Intercultural Programs, 07/01/23
- JavaScript Algorithms and Data Structures, freeCodeCamp, 10/01/21
- Responsive Web Design, freeCodeCamp, 08/01/21
Available
Immediate
Personal Information
Status: US Citizen
Projects
Elopement Tracker for Children with Autism 09/23 – 05/24
- Technologies used include Arduino, Neo 6m GPS module, LoRaWAN module, TP4056 charger, MT3608 boost converter and lithium cell for main hardware components, and for software, MERN Stack, MQTT protocol, LoRaWAN, Google Maps JavaScript API, Bootsrap, CSS, Socket.IO
- Designed and implemented a personalized warning system utilizing geofencing to track children with autism, alerting parents when boundaries are crossed.
- Built front-end using React. The web application allows parents to draw geofences and receive real-time alerts
- Developed back-end using Node.js, Express and MySQL, handling API requests, real-time data transmission, and database management.
- Used GPS and LoRaWAN for long-range communication
- Used MQTT and Socket.IO for real-time data flow
- Used Postman for testing to ensure system reliability
Bilingual FAQ Chatbot using Python (AI and Streamlit) 01/2024 – 04/2024
- Led the development of a bilingual FAQ chatbot, using Python and AI. The chatbot was designed to handle both English and French
- Built a dynamic user interface using Streamlit
- Implemented Natural Language Processing using NLTK for tokenization and lemmatization
- Created custom intents and responses in JSON format for managing FAQs on issues such as admissions, academic programs
- Used the “langdetect” library for language detection, so the chatbot can switch between English and French, based on the input put in by the user
- Developed a machine learning model using Tensorflow and Keras to ensure an accuracy threshold of 75%
Website Development Projects 2020 - 2024
Projects worked on include but are not limited to the following:
- Built Vannar Designs, an e-commerce website
- Built The Dayton Weekly News, dynamic news portal site
- Redesigned and built the 6888 Kitchen Incubator website
- Built Monarch Hills, static informational site
- Revamped Electro Darko House Website
- Built Supreme Value Associates, static informational Website
- Built Site Remedial Services, a static informational website
- Built The Autism Elopement Tracker Web App
Timeline
Website Manager
The Dayton Weekly News
03.2024 - Current
Social Media Content Manager
The 6888 Kitchen Incubator
09.2023 - Current
Intern
The Greater West Dayton Incubator
07.2023 - 08.2023
Developer
Hubtel
04.2023 - 06.2023
Founder and CEO
Camara Ghana Web Development Start-up
06.2022 - Current
Intern
PricewaterhouseCoopers (PWC)
09.2021 - 10.2021
- AFS Global Competence Certificate, AFS Intercultural Programs, 07/01/23
- JavaScript Algorithms and Data Structures, freeCodeCamp, 10/01/21
- Responsive Web Design, freeCodeCamp, 08/01/21
Bachelor of Science - Computer Engineering
Academic City University College
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