Hi, I’m
Mabel Carmo
D2C Sales Ops Manager
Summary
Results-driven Sales Operations Leader with expertise in D2C strategy, e-commerce, and digital transformation. Demonstrated success in optimizing processes, driving revenue growth, and implementing data-driven strategies in global markets. Passionate about delivering impactful results and fostering innovation to ensure continuous improvement and stay ahead of industry trends.
Overview
9
years of professional experience
1
Certification
2
Languages
Work History
Whirlpool Corporation
D2C Sales Ops Manager
09.2024 - Current
Job overview
- Sales Ops for the $220M D2C division, overseeing demand planning, commercial strategies, and product availability.
- Collaborating with cross-functional teams to optimize inventory and improve operational efficiency.
- Driving revenue growth and profitability through data-driven forecasting and proprietary tools.
Whirlpool Corporation
Global Business Development Manager
01.2023 - 08.2024
Job overview
- Responsible for global e-commerce strategies across EMEA, U.S. and Latin American markets, ensuring alignment with corporate goals.
- Enhanced commercial and marketing governance, achieving measurable growth in revenue and customer retention.
- Conducted comprehensive market research and analysis to identify emerging trends and opportunities for growth.
- Developed and executed strategic plans for successful international partnerships.
- Led successful sales initiatives, resulting in increased profitability and market share.
Whirlpool Corporation
Merch Manager - Online Channels
01.2022 - 12.2023
Job overview
- Developed and implemented strategies for online channels, driving performance through targeted marketing campaigns and sales planning.
- Managed D2C projects, paid media initiatives, and partnerships with B2B channels.
- Maximized performance by monitoring daily activities and mentoring team members.
Whirlpool Corporation
Ecommerce Sales Manager
01.2022 - 12.2023
Job overview
- Managed sales and marketing execution for three brand websites (2021) and marketplace channels (2022), driving growth through strategic pricing and promotions.
- Introduced new revenue streams via social selling and call center platforms, enhancing channel performance and customer reach.
- Optimized operational processes, ensuring alignment with corporate sales targets and improving overall efficiency.
- Analyzed sales data to identify trends and opportunities for growth, informing strategic business decisions.
Whirlpool Corporation
Ecommerce Sales Sr Analyst
05.2018 - 12.2019
Job overview
- Increase revenue on Brand Websites by more than 50% year over year, by data driven decision making, pricing optimization and cross-functional collaboration with digital marketing and finance teams.
- Enhanced team productivity by streamlining workflow processes and implementing time-saving strategies.
- Identified patterns and trends in large data sets and provided actionable insights.
- Developed complex dashboard and reporting tools to track business performance metrics.
Diageo
CPFR Analyst
03.2017 - 05.2018
Job overview
- Data Analysis: Analyzing sales data, inventory levels, and other relevant data to identify trends, forecast demand, and develop replenishment strategies.
- Demand Forecasting: Creating accurate forecasts to ensure products are available when needed.
- Inventory Management: Monitoring inventory levels, identifying potential stockouts or overages, and developing strategies to optimize inventory.
- Replenishment: Working with customers and internal teams to develop and implement replenishment plans.
- Customer Collaboration: Collaborating with customers to share data, discuss forecasts, and develop collaborative strategies.
Diageo
Innovation Project Manager
02.2016 - 02.2017
Job overview
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
Education
Universidade Federal Minas Gerais
Bachelor of Production Engineering
01.2009 - 01.2016
Monash UniversityMelbourne, AU
Bachelor of Business Engineering
01.2013 - 01.2014
University Overview
exchange program
Skills
Online retail strategy
Forecasting demand
Digital Transformation
Data Analytics
Sales Operations
Project Management
Cross-functional Team Leadership
D2C Governance
D2C Strategy Expert
Online retail expert
Data-Driven Growth Professional
Certification
Professional Certificate in Digital Marketing, Kellogg University
Languages
English
Full Professional
Portuguese
Native or Bilingual
Spanish
Professional Working
Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridImportant To Me
Company CultureCareer advancementWork-life balanceFlexible work hoursTimeline
D2C Sales Ops Manager
Whirlpool Corporation
09.2024 - Current
Global Business Development Manager
Whirlpool Corporation
01.2023 - 08.2024
Merch Manager - Online Channels
Whirlpool Corporation
01.2022 - 12.2023
Ecommerce Sales Manager
Whirlpool Corporation
01.2022 - 12.2023
Ecommerce Sales Sr Analyst
Whirlpool Corporation
05.2018 - 12.2019
CPFR Analyst
Diageo
03.2017 - 05.2018
Innovation Project Manager
Diageo
02.2016 - 02.2017
Monash University
Bachelor of Business Engineering
01.2013 - 01.2014
Universidade Federal Minas Gerais
Bachelor of Production Engineering
01.2009 - 01.2016