Mable Sanders
Los Angeles,CA
Summary
Marketing and communications specialist with 4+ years of experience across multiple industries. My area of expertise is in process and procedural development, brand design, representing clients/brands to key partners, goal-setting/tracking performance metrics over time, event coordination, engaging audiences across multiple channels, and developing guidelines for copywriting, messaging, and visual identity.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Freelance
Self-Employed
01.2018 - Current
- First assistant to stylists of high profile celebrity clients such as Jazzelle Zanaughtti (Uglyworldwide) and Avantika Vandanapu
- Experience in commercial, film, and editorial sets (published in tmrw Magazine, Office Magazine, PhotoBook Magazine, experience on Wu-Tang: An American Saga set)
- Art Direction for NYC-based musicians (Annaliese Azadian, Caine Casket)
- Experience connecting brands to content creators that align with their image and aesthetic
- Strong network of freelance creatives (directors, models, HMU, stylists, production companies, PR companies, Fashion and Music Executives) and extensive set experience
- Consulting experience with several start-up brands, elevated brand recognition by developing innovative brand identity strategies and designs for client projects.
Marketing and Communications Organizer
Visionary Organizing Lab
10.2022 - 04.2024
- Developed all marketing and branding guidelines for VOL, a start-up Solidarity Economy educational organization.
- Directed all marketing efforts to effectively engage target audience.
- Managed team of graphic designers.
- Developed outreach campaigns each quarter simultaneously across multiple channels (social media, email, advertising, etc.)
- Set up data tracking dashboard for all outreach channels to ensure growth goals were met.
- Developed key messaging guidelines based on audience research.
- Developed brand style guide to inform consistent visual language across all digital marketing assets.
- Implemented and reviewed the digital marketing strategy periodically.
- Researched industry trends and executed innovative approaches to copywriting, graphic design, and marketing tactics.
- Regularly facilitated team meetings.
- Delivered engaging, informative, detailed, and visually appealing media strategy presentations to staff.
Personal Assistant
Shameik Moore
01.2022 - 09.2022
- Served as first point of contact for all inquiries and outreach to client.
- Managed complex calendar coordination across multiple time zones.
- Oversaw all correspondence with the management team and potential collaborative opportunities between client and partner brands.
- Processed invoices for the day-to-day team.
- Maintained financial records.
- Coordinated large-scale events.
- Managed travel arrangements including flights, accommodations, and itineraries.
- Maintained confidentiality and discretion while handling sensitive information relevant to operations.
Luxury Sales Associate
Zimmermann
04.2021 - 01.2022
- Maintained visual merchandising standards to create an appealing store environment for customers.
- Increased store revenue by consistently meeting and exceeding sales targets.
- Developed strong rapport with customers, fostering loyalty and generating repeat business.
- Conducted daily outreach to client base.
- Processed online, phone orders, and in-store transactions.
- Assisted in inventory management, ensuring accurate stock levels and timely replenishment of merchandise.
- Managed clienteling activities, including sending personalized thank-you notes and invitations to exclusive events.
- Collaborated closely with store management on the execution of successful luxury events aimed at enhancing brand awareness.
- Delivered exceptional customer experiences through consistent demonstration of product knowledge and expertise.
- Enhanced client satisfaction by providing personalized recommendations and attentive service.
- Participated in staff training sessions to stay current on industry trends, product developments, and sales techniques.
- Handled high-end transactions with accuracy and discretion, maintaining strict confidentiality for clientele.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
Youth Vote Organizing Fellow
New Era Colorado Foundation
02.2020 - 12.2020
- Improved Colorado voter turnout by implementing effective outreach strategies targeting relevant audiences.
- Provided guidance and support to junior staff members, fostering an environment conducive to learning and professional growth.
- Increased civic engagement through organizing events and workshops for community members.
- Evaluated event success using quantitative and qualitative data analysis methods for continuous improvement efforts.
- Spearheaded volunteer recruitment efforts, leading to a well-staffed team of dedicated individuals.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
Energy Outreach
University Of Colorado At Boulder
09.2019 - 02.2020
- Educated students on the benefits of green technologies, driving interest in sustainable solutions.
- Developed creative pitches and targeted outreach list to build community awareness.
- Expanded clientele base using targeted outreach strategies.
- Managed University of Colorado's Environmental Center social media pages and increased social media presence, monitoring user engagement.
Campus Organizer for The Brazen Project
New Era Colorado Foundation
08.2018 - 05.2019
- Implemented data-driven strategies to assess the effectiveness of programming efforts, leading to continuous improvement in event planning processes.
- Coordinated logistics for major events such as orientation programs, guest speaker series, community training events, and career fairs.
- Served as a liaison between students, faculty, and administration, fostering open lines of communication that contributed to overall campus harmony.
- Developed partnerships with local businesses, securing sponsorships for on-campus initiatives and events.
- Coalition building with key grassroots movements in the area
ECO Visits Team
Environmental Center At University Of Colorado
09.2018 - 03.2019
- Acted as a liaison between clients and regulatory authorities during inspections, providing accurate information that facilitated smooth operations.
- Conducted regular audits of shipping invoices, identifying discrepancies and resolving billing issues with vendors to reduce costs.
- Identified areas for improvement in logistics processes, proposing strategic solutions that led to increased efficiency and reduced expenditures.
- Demonstrated keen attention to detail in reviewing shipping documents, ensuring accuracy and avoiding costly errors or penalties from noncompliance.
News Intern
KGNU Community Radio
09.2018 - 02.2019
- Increased website traffic through consistent updating of online articles, ensuring fresh and relevant content was available to readers.
- Promoted community engagement through attendance at local events as a representative of the station.
- Boosted social media presence by creating and sharing content related to current events and ongoing coverage.
- Expedited breaking news coverage via efficient communication between field reporters and studio producers.
- Hosted evening radio show by sharing community announcements, editing interview clips, interviewing and writing stories, and promoting fundraising.
Education
Certificate - Digital Marketing
Columbia University in The City of New York
New York, NY05.2024
Bachelor of Arts - Environmental Science
University of Colorado
Boulder12.2020
Skills
- Trained copywriter
- Visual storytelling
- Content Strategy Development
- Adobe Suite Proficiency (Photoshop, Illustrator, Acrobat)
- Project Management
- Organizational Systems Development
- Partnership Development
- Performance monitoring through social media and web analytics
- Trend analysis
- Team Collaboration
Certification
- Copywriting - LinkedIn
- Leadership Studies - INVST Program at University of Colorado, Boulder
Timeline
Marketing and Communications Organizer
Visionary Organizing Lab
10.2022 - 04.2024
Personal Assistant
Shameik Moore
01.2022 - 09.2022
Luxury Sales Associate
Zimmermann
04.2021 - 01.2022
Youth Vote Organizing Fellow
New Era Colorado Foundation
02.2020 - 12.2020
Energy Outreach
University Of Colorado At Boulder
09.2019 - 02.2020
ECO Visits Team
Environmental Center At University Of Colorado
09.2018 - 03.2019
News Intern
KGNU Community Radio
09.2018 - 02.2019
Campus Organizer for The Brazen Project
New Era Colorado Foundation
08.2018 - 05.2019
Freelance
Self-Employed
01.2018 - Current
Certificate - Digital Marketing
Columbia University in The City of New York
Bachelor of Arts - Environmental Science
University of Colorado