Mac Keely
COO / GM / Head Of Commercial
Tulsa,OK
Summary
Highly accomplished business management, business development, product development and operations leader with expansive agricultural and construction industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges that build on track record of delivering massively successful results in high-change / rapid-change business environment.
Overview
27
27
years of professional experience
Work History
Vice President of Field Operations
Blue River Technology
Santa Clara, CA
05.2020 - Current
- Identified opportunities to improve AI data collection and engineering testing process flows and productivity.
- Built high-performance teams of over 70 personnel through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs while expanding scope of product development support.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity, cost savings, and employee engagement across organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Cultivated strong relationships with internal and external key stakeholders, including Deere dealers, customers, sales colleagues, and product development teams to promote collaboration and shared success.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
- Reduced product development costs through performance optimization strategies and efficiency improvements.
- Expanded team and capabilities internationally and across John Deere.
Vice President of Strategy & Business Development
Blue River Technology
Santa Clara, CA
09.2018 - 04.2020
- Developed strategic plans for appropriate integration and cooperation between acquirer and acquired, defining organizational success, leading to optimized product development pace and expanded portfolio.
- Evaluated financial impact of strategic decisions, ensuring long-term ROI and organizational sustainability.
- Conducted competitor analysis to identify industry trends and potential areas for differentiation.
- Facilitated communication between executive leadership, providing updates on strategic initiatives and progress towards goals.
- Developed strong relationships with stakeholders, fostering trust that facilitated successful collaboration in driving corporate strategy forward.
- Evaluated diverse organizational systems to identify workflow, communication, and resource utilization issues.
- Leveraged on-site observation and personal interviews to identify team and individual strengths.
- Evaluated current product development processes to develop improvement plans.
- Supported assessment of potential partnerships, evaluating their strategic fit within organization's overall objectives.
- Collaborated with cross-functional teams to ensure alignment of Deere and Blue River business goals and integration strategies.
General Manager and VP of Commercial
Blue River Technology
Santa Clara, California
05.2015 - 08.2018
- Cultivated strong relationships with customers and industry partners to ensure revenue growth and market acceptance of nascent technology-based agricultural service business.
- Monitored financial performance, set budgets, drove revenue and controlled expenses to provide near-term financial stability and build investor confidence.
- Increased customer satisfaction levels by establishing strong communication channels and addressing concerns promptly.
- Developed comprehensive sales plans to capture new markets and improve overall company growth from near-zero to over 20% market share, tripling nearest competitor.
- Delivered presentations at industry conferences showcasing company capabilities while generating interest from prospective employees, customers, partners, and investors.
- Oversaw day-to-day operations to keep revenue and market share increasing while meeting product development goals.
- Formulated strategic plans aligning with overall company vision; setting achievable short and long-term goals driving sales growth and market acceptance while allowing for escalating pace of product development.
- Enhanced company reputation by establishing strong relationships with customers and stakeholders, significantly contributing to successful fundraising and, ultimately, successful sale of company to John Deere for $305 million.
President / Managing Director - North America
INCOTEC
Salinas, California
02.2013 - 05.2015
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Drove revenue growth and additional 8% by expanding product offerings, improving service levels, re-building customer confidence, and identifying new market opportunities.
- Reduced operational costs 3% through strategic cost management initiatives and complex negotiations with suppliers for favorable contract terms.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw successful integration of two recent acquisitions, increasing market presence and product offerings while settling numerous workforce conflicts.
- Delivered track record of improving EBITDA 5% and then 10% over two years in second largest worldwide division, contributing to successful sale of business to CRODA.
Vice President of Business Management
Organicgirl
Salinas, California
04.2005 - 02.2013
- Collaborated with executive leadership teams to define long-term organizational goals and develop strategic roadmaps to achieve them. Ultimately chose strategy which reduced revenue by 50% in order to re-focus on retail channel and ultimately triple revenue to more than $400 million.
- Played instrumental role in driving company-wide culture shift towards embracing innovation, ultimately resulting in transformed organization better equipped to respond effectively to ever-changing market dynamics.
- Improved organizational agility by implementing change management practices throughout company.
- Developed strategic partnerships to create several new ventures that tested business concepts and enhanced company learning at relatively low cost.
- Supported new product introductions by working closely with Product Management teams to develop accurate launch forecasts based on customer insights, historical analogs and market research data. New products directly accounted for ~20% increased revenue annually.
- Ultimately held more than dozen roles over course of testing new business opportunities, transitioning business strategy, re-capitalizing, launching nascent consumer brand that came to dominate retail salad category, expand operations three-fold, doubling revenue and converting near-bankrupt organization into profitable, ongoing enterprise.
Management Consulting
Various
Denver, CO
06.2001 - 04.2005
- Contract and direct hire business development, marketing and and management consulting projects with Prodigene (Texas), Business Advisory Services/CoBank (Colorado), Agraquest and JH Biotech (Colorado).
- Assisted in M&A activities by conducting due diligence and evaluating potential acquisition targets.
- Identified new growth opportunities through rigorous data analysis and customer interaction, driving expansion into untapped markets.
- Business Manager and turnaround CFO for VEC Farms/Discovery Produce (California)
- Advised Board of Directors on strategic financial matters, providing insightful recommendations backed by thorough analysis, ultimately leading to reorganization via bankruptcy.
- Created and managed bankruptcy turnaround plan, resulting in successful repayment of more than half of vendor debt and secured ongoing business operations allowing for potential repayment of all debt over time.
Farm Manager
Sierra Hills Packing
06.1997 - 08.2000
- Led team of 5 to 200 (seasonally) skilled and unskilled farm personnel.
- Worked closely with employees to improve practices, techniques and safety choices, optimizing performance.
- Kept detailed records on crop production, equipment maintenance, and employee costs for data-driven decision making.
- Oversaw conversion of conventional farmland to organic certification and operations.
- Reduced costs and increased effectiveness of crop protection practices by converting from contracted to internally-operated equipment and personnel.
Education
No Degree - AI For Everyone
Deeplearning.ai
Palo Alto, CA 05.2001 -
No Degree - Implementing Winning Strategies
Columbia Business School
New York, NY 05.2001 -
MBA - Marketing And Entrepreneurship
Mays Business School At Texas A&M University
College Station, TX 05.2001 -
Bachelor of Science - Fruit Science (Pomology)
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA 05.2001 -
Skills
Team Leadership
Strategic Planning
Coaching and Mentoring
Business Development
Organizational Athleticism
Affiliations
Alpha Gamma Rho National Agriculture Fraternity
American Seed Trade Association - Past Board Member
California Seed Trade Association - Past Board Member
California Farm Bureau Federation - Leadership Program
Monterey County Farm Bureau Young Farmers - Past Board
Produce Business "40 Under 40"
Timeline
Vice President of Field Operations
Blue River Technology
05.2020 - Current
Vice President of Strategy & Business Development
Blue River Technology
09.2018 - 04.2020
General Manager and VP of Commercial
Blue River Technology
05.2015 - 08.2018
President / Managing Director - North America
INCOTEC
02.2013 - 05.2015
Vice President of Business Management
Organicgirl
04.2005 - 02.2013
Management Consulting
Various
06.2001 - 04.2005
No Degree - AI For Everyone
Deeplearning.ai
05.2001 -
No Degree - Implementing Winning Strategies
Columbia Business School
05.2001 -
MBA - Marketing And Entrepreneurship
Mays Business School At Texas A&M University
05.2001 -
Bachelor of Science - Fruit Science (Pomology)
California Polytechnic State University-San Luis Obispo
05.2001 -
Farm Manager
Sierra Hills Packing
06.1997 - 08.2000
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