Macaela K. Parker
Orland Park,IL
Summary
Professional product marketing expert with a proven track record in driving successful campaigns and product launches across medical, higher education, health and wellness, and machinery industries. Skilled in market analysis, strategic planning, and cross-functional collaboration. Known for delivering results, fostering innovation, and adapting to evolving market needs.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Product Marketing
Integrated Medical Systems
02.2025 - Current
- Playing an instrumental role in driving organizational change initiatives aimed at improving operational efficiencies within the Product Marketing function.
- Launching new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Conducting audits for quality control and FDA compliance.
- Registering over 80% of the product line into FDA compliance.
- Overseeing marketing copy, images, videos, emails, and other collateral.
- Enhancing brand positioning through comprehensive market research and competitor analysis.
- Enhancing product development for streamlined processes through implementation of agile methodologies.
- Increasing product awareness by developing and executing targeted marketing campaigns.
- Performing thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Optimizing segment space automation growth by leading marketing strategy and content creation.
- Reducing advertising costs while maintaining reach by using programmatic ad buying strategies.
- Developing product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
Marketing Coordinator
Integrated Medical Systems
02.2024 - 02.2025
- Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Led, marketed and managed a team of 11 employees to finishing first place in the National Home Infusion Association Wellness Challenge, securing over $1,500 worth in brand exposure in their email, social media, and printed magazine.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Facilitated workshops and training sessions for marketing staff, enhancing team skills and performance. Developed visually engaging marketing materials to support product launches and promotions.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on LinkedIn.
- Tracked and reported on marketing campaign responses.
- Enhanced brand visibility through execution of targeted social media campaigns.
Program Manager
Maximus Kids Club
03.2021 - 02.2024
- Increased average class attendance from four to 30 kids, increasing by 650% since September 2020.
- Managed program averaging 10 classes per week and five instructors.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Achieved high reviews for consistency, discipline, and engaging program curriculums with children ages 5-12.
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
- Built teams to address project goals and objectives for multiple class schedules and offerings.
Marketing Production Manager
We Are Alexander
03.2023 - 09.2023
- Optimized resource allocation, prioritizing high-impact projects for maximum ROI.
- Implemented project management best practices to ensure timely completion of deliverables and client satisfaction.
- Oversaw print production process, ensuring a high level of quality control for approximately 20 pieces of print materials per week.
- Ensured brand consistency across all marketing materials by enforcing company style guidelines.
- Organized and detail-oriented with a strong work ethic.
Account Manager
Prairiefire Communications
04.2019 - 03.2023
- Developed, planned, and completed marketing initiatives in industries spanning higher education, health science, and machinery.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals for four major clients.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Negotiated contracts with vendors to secure the most cost-effective solutions for clients' marketing needs.
- Collaborated with creative teams to develop eye-catching visual materials for print and digital advertising.
- Negotiated schedule to work nights and weekends to fulfill commitment to being program director for kid’s club.
Marketing Implementation Contractor
@revenue
08.2017 - 11.2018
- Implemented sales and marketing strategies for financial, medical, tech, and nonprofit clientele.
- Selected, implemented, and managed various marketing technology tools to improve the efficiency of digital marketing operations, including email automation platforms, analytics software, and social media management systems.
- Implemented email automation workflows to nurture leads throughout the customer journey, improving conversion rates.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Delivered high-quality work on time and within budget, earning positive feedback from clients.
- Managed content distribution to online channels and social media platforms.
- Utilized analytics and site metrics to determine areas of improvement.
- Optimized web pages with SEO best practices, boosting search engine rankings and organic traffic growth.
Coffee Master
Starbucks
07.2015 - 08.2017
- Consistently upheld strict safety protocols to minimize workplace accidents or health hazards during daily operations.
- Actively participated in community initiatives such as charity fundraisers or local food drives that reinforced positive brand messaging within our target audience demographic area.
- Gained expertise in various brewing methods, offering customized recommendations for customers seeking unique coffee experiences.
- Ensured optimal freshness of coffee beans by strictly adhering to storage guidelines and rotating stock as needed.
- Maintained high levels of cleanliness, ensuring an inviting atmosphere for customers to enjoy their coffee experience.
- Achieved mastery of various coffee bean roasting profiles, enabling me to suggest ideal pairings with complementary menu items for a well-rounded tasting experience.
- Mentored new staff members on proper brewing techniques, quality control measures, and exceptional customer service standards.
Research Examiner
Purdue Research Labs
01.2013 - 01.2015
- Initiated, developed and published peer-reviewed articles in the Journal for Purdue Undergraduate Research (JPUR).
- Analyzed information gathered from investigations and reported findings.
- Maintained up-to-date knowledge of industry regulations to ensure accurate application assessments.
- Enhanced collaboration between proctors and researchers through effective communication strategies that fostered mutual understanding of objectives and expectations.
Education
Bachelor of Science - Speech, Language & Hearing Sciences
Purdue University
West Lafayette, IN05-2015
Skills
- Email Marketing Automation (HubSpot, ActiveCampaign, Constant Contact)
- Customer Relationship Management (CRM) (Salesforce, HubSpot)
- Website Development/Management (WordPress, PimCore, Squarespace)
- Web Analytics (Google Analytics, SEMrush)
- Data Analysis (Google Sheets, PowerBI, D&B Hoovers, LinkedIn Analytics)
- Marketing Automation Platforms (Marketo, Pardot, HooteSuite, Sprout)
- E-commerce Platforms (Shopify, Magento)
- Soft Skills (Self-Motivated, Strategic Insights, Attention to Detail, Goal-Oriented, Organizational)
Certification
- GS1 Standards for U.S. FDA UDI, Certificate, GS1 US, Issued November, 2024
- Mastering Personal Management, FranklinCovey, Issued December, 2024
- Data Classification & Handling Educational Resources, Purdue University, Issued April, 2013
Timeline
Product Marketing
Integrated Medical Systems
02.2025 - Current
Marketing Coordinator
Integrated Medical Systems
02.2024 - 02.2025
Marketing Production Manager
We Are Alexander
03.2023 - 09.2023
Program Manager
Maximus Kids Club
03.2021 - 02.2024
Account Manager
Prairiefire Communications
04.2019 - 03.2023
Marketing Implementation Contractor
@revenue
08.2017 - 11.2018
Coffee Master
Starbucks
07.2015 - 08.2017
Research Examiner
Purdue Research Labs
01.2013 - 01.2015
Bachelor of Science - Speech, Language & Hearing Sciences
Purdue University
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