Summary
Overview
Work History
Education
Skills
Timeline
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Macaire Hopkins

Nashville,Tennessee

Summary

Passionate, data-driven leader with 4 years of experience translating marketing data into sales opportunities that drive pipeline growth at B2B SaaS organizations. Successful track record driving demand generation and executing GTM strategies that enhance engagement within high-value accounts and fuel revenue expansion.

Overview

3
3
years of professional experience

Work History

US Field Marketing Manager (Interim Director)

Simplilearn
10.2023 - Current
  • Working closely with the CEO and CRO of the 3,000 employee organization to develop the B2B enterprise marketing strategy, aimed at driving our expansion in the US market.
  • Directing $150k quarterly budget, executing multi-channel demand generation campaigns.
  • Collaborating cross-functionally with marketing operations, partnerships and sales to recommend sales & marketing improvements to accelerate pipeline growth.

Sales Enablement Manager (Demand Generation)

Asurion (Simplr)
03.2022 - 07.2023
  • Conduit between 25-rep sales team and marketing operation.
  • Directed 3-4 events & ABM campaigns simultaneously, specifically to expand partnerships in QSR industry (Burger King, Popeye's, Tim Hortons).
  • Increased BDR quota attainment by 35% in 2022 as a result of weekly 1:1 account strategy. Developed personalized outreach based on marketing campaigns, industry knowledge, and prospect- product fit.
  • Increased sales outreach response rate from average of 0.08% to 5% across all campaigns.
  • Led weekly sales & marketing calls to deliver Salesforce reports and pacing toward revenue goals.
  • Cross-collaborated with RevOps team on tech stack migration to Salesforce & SalesLoft.

Marketing Event Coordinator

Asurion (Simplr)
07.2021 - 02.2022
  • Responsible for creating the end-to-end event campaign strategies for Simplr's presence at 20 third-party and hosted webinars and conferences annually.
  • Increased event-sourced deals from 9% of the pipeline in 2021 to 45% of the pipeline in 2023.
  • Developed the CRM measurement system for event success, leading to 3x increase in the event budget.

Education

Bachelor of Arts - Marketing & Animal Sciences

The Ohio State University
Columbus
05.2019

Skills

  • Software: HubSpot, Salesforce, SalesLoft, Outreach, Asana, Seismic, ChatGPT, Drift
  • Soft Skills: Results-Driven, Leadership, Adaptability, Time Management
  • Industry Knowledge: ABM & Field Campaign Management, CRM Data Analytics, Market Segmentation, Lead Routing, Project Management, Account Strategy, Automation

Timeline

US Field Marketing Manager (Interim Director)

Simplilearn
10.2023 - Current

Sales Enablement Manager (Demand Generation)

Asurion (Simplr)
03.2022 - 07.2023

Marketing Event Coordinator

Asurion (Simplr)
07.2021 - 02.2022

Bachelor of Arts - Marketing & Animal Sciences

The Ohio State University

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Macaire Hopkins