Macass Dodson
Dallas,Texas
Summary
Results-oriented social media strategist with over a decade of experience in creating engaging content, expanding online communities, and driving successful campaigns on popular platforms such as TikTok, Instagram, YouTube, and Facebook. Demonstrated expertise in collaborating with major brands, national networks, and influencers to enhance brand recognition and increase audience reach through compelling storytelling and innovative strategies.
Overview
15
15
years of professional experience
Work History
Social Media Manager & Content Producer
Mac The Creator
01.2019 - Current
- Created daily short-form videos tailored for Instagram, Facebook, and TikTok.
- Generated 14+ viral videos, including one with over 75M views.
- Led brand growth from 3K to 41K+ followers organically.
- Drove high engagement through community management (top comments: 5K-16K likes).
- Conducted trend research to stay ahead of platform shifts and algorithm changes.
- Partnerships with Amazon, Target and Walmart.
- Formulated high-quality written storytelling and visual content for social media campaigns.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
Social Media Strategist
ROA TV
01.2013 - 01.2018
- Produced cross-platform content (TikTok, IG, FB, YT); maintained cohesive brand voice.
- Managed content calendars, ad budgets, and influencer outreach.
- Implemented social media strategies that aligned with both the label and the artist's brand image.
- Increased IG following 12x organically (500 → 6,000+).
- Facilitated real-time audience interaction and fan engagement.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Conducted market research and competitor analysis to inform search marketing strategies.
Content Creator & Producer
Deshawn Raw / Comedy Central
01.2012 - 01.2013
- Wrote and edited weekly YouTube videos for comedy channel collaborations.
- Boosted channel growth from 230K to 450K+ subscribers; vlog from 10K to 40K+.
- Worked with multiple celebrities to produce viral content for Youtube and Facebook.
- Collaborated with TV network Comedy Central to align branded content with audience expectations.
- Developed show concepts and themes to engage audience members.
- Developed schedules for production, editing, and duplication for timely delivery.
Media Producer & Marketing Assistant
Chaffey College Bookstore
01.2010 - 01.2012
- Produced digital content for campus promotions and video displays.
- Ran marketing campaigns and student engagement initiatives.
- Conducted brand research and marketing campaigns to increase traffic and conversion.
- Incorporated new design techniques to create innovative and eye-catching displays.
Education
Associate of Arts - TV / Film Production
Chaffey College
Rancho Cucamonga, CA06-2012
Skills
- Brand Development
- Campaign Planning
- Competitor analysis
- Influencer collaboration
- Social media management
- Market research
- Community management
- Visual storytelling
- Public relations expertise
Accomplishments
- 75M+ views on a single video; over 14 viral hits (1M+ views) in 2024-2025.
- Scaled personal Instagram following from 3K to 41K+ with high engagement.
- Recognized by Chick-fil-A, Raising Cane's, M&Ms, Comedy Central, FOX, and more.
- Developed voice and content strategy for brands, influencers, and media personalities.
Tools And Platforms
- TikTok
- YouTube
- Meta Business Suite
- Canva
- Adobe Premiere
- CapCut
- Creator Studio
- Google Analytics
- Threads
Timeline
Social Media Manager & Content Producer
Mac The Creator
01.2019 - Current
Social Media Strategist
ROA TV
01.2013 - 01.2018
Content Creator & Producer
Deshawn Raw / Comedy Central
01.2012 - 01.2013
Media Producer & Marketing Assistant
Chaffey College Bookstore
01.2010 - 01.2012
Associate of Arts - TV / Film Production
Chaffey College
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