Macayla Cline
Denver,CO
Summary
Dynamic and enthusiastic Digital Marketing Associate with a strong track record as a business leader in a digital marketing agency. Expert in crafting engaging brand experiences and leading initiatives across various marketing channels. Skilled in media analytics and technical aspects of campaign performance, with a robust understanding of UX/UI design principles. Proven ability to thrive in fast-paced environments, demonstrating a positive entrepreneurial mindset and excellent communication skills. Committed to driving results and fostering strong stakeholder relationships through continuous learning and effective community engagement.
Overview
2
2
years of professional experience
Work History
Client Services Business & Project Man. Associate
Red Door Interactive - Digital Marketing
06.2022 - 03.2024
Red Door Interactive (Includes two promotions) -
- Promoted from summer internship to a full-time lead business/project coordinator role in October 2022.
- Promoted from lead business/project coordinator role to lead business/project associate role in June 2023.
- Managed digital marketing programs for prominent accounts, including Shea Homes, Sun Bum, UC San Diego, BOK Financial and Qualtrics.
- Provided expert leadership in strategic marketing planning, competitive research, digital marketing cross-channel collaboration, and trend analysis.
- Offered recommendations on services and up-to-date insight on generative AI impacts on digital marketing initiatives.
- Maintained organization of project status updates, budget spending, scheduling, task management, and documentation.
- Managed strong communication for all clients as well as internal teams, ensuring full alignment and progress.
- Specialized in managing programs for paid media, SEO, social & content development, digital analytics and technical analytics.
- Supported in the creative development of campaigns within Google Ads and social post development within Instasite & Sprout Social for RDI marketing.
- Developed a strong understanding & strategic lense of technical analytics and digital analytics platforms including GA4, GTM, Cloud Run, and OneTrust.
- Platform Usage: Microsoft 360, Adobe Creative Cloud, Salesforce, Basecamp, Sprout Social, Monday.com, Instasite, Meta Ads Manager & Canva.
Lead Marketing Manager
Cline Design Group
12.2023 - Current
- Lead marketing re-branding & redesign business plan & successfully executed FY2023-2024 confirmed marketing strategies.
- Designed & developed www.clinedesigngroup.com website via Wix and analyze website traffic performance.
- Managed and enhance all company social platforms including Instagram, Facebook and Youtube, and monitored social trends for content development.
- Set up and integrated key tracking platforms including Google Search Console, Google Business Profile, Meta Ads, GTM, Google Ads, and implementing codes into website for conversion tracking.
- Created media campaigns via Google Ads, Meta Ads and Yelp Ads to boost website visibility and rank higher in top 10 search engines.
- Created & distributed traditional marketing prints including flyers, brochures and new client packages.
Education
Bachelor of Arts - Journalism, Print
Colorado State University
Fort Collins, CO12.2022
High School Diploma -
Chatfield Senior High School
Littleton, CO05.2017
Skills
- Digital Marketing: Paid media, SEO, analytics, blog and video content creation, Wix website development
- Project Management: Task coordination, documentation, financial oversight, status updates
- Communication & Leadership: Excellent written and verbal communication, stakeholder engagement, team leadership
- Research & Strategy: Brand and industry research, UX/UI design principles
- Organizational Skills: Efficient multitasking in fast-paced environments, quick learning and problem-solving
- Positivity & Culture: Strong cultural fit & team player, excellent in developing interpersonal relationships
Websites
Timeline
Lead Marketing Manager
Cline Design Group
12.2023 - Current
Client Services Business & Project Man. Associate
Red Door Interactive - Digital Marketing
06.2022 - 03.2024
Bachelor of Arts - Journalism, Print
Colorado State University
High School Diploma -
Chatfield Senior High School
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