MACAYLA LIFORD
Nashville
Summary
Dynamic Event Operations Manager excelling in project management and contract negotiation. Adept at securing sponsorships and maximizing budgets, I lead cross-functional teams to deliver exceptional events. Recognized for enhancing client relations and driving operational excellence, I thrive in fast-paced environments.
Overview
13
13
years of professional experience
Work History
Event Management Consultant
N/A
Nashville
12.2024 - Current
- Monitored industry trends and best practices to drive strategic initiatives.
- Collaborated with cross-functional teams to develop comprehensive implementation action plans.
- Addressed customer requests swiftly to enhance overall satisfaction.
- Identified customer needs efficiently to provide timely solutions.
Event Operations Manager
Sechrist Global
Indianapolis
02.2024 - 12.2024
- Created and executed event operations plans for corporate and experiential events.
- Secured funding by developing sponsorship packages and pitching to potential sponsors.
- Negotiated contracts with suppliers, ensuring competitive pricing and favorable terms.
- Managed company budget and oversaw execution of all events.
Meetings, Events & Contracts Manager
Tangerine Travel Inc.
Bothell
06.2022 - 12.2023
- Oversaw logistics team of 7 and subcontractors to ensure efficient operations.
- Sourced and negotiated hotel contracts for multiple clients, optimizing costs.
- Managed rooming lists for events ranging from 10 to 2,000 rooms.
- Administered over 200 Cvent registration sites, enhancing user experience.
- Coordinated 10 to 25 simultaneous events, ensuring seamless execution.
- Traveled extensively to manage housing and registration at large in-person events.
- Facilitated daily stakeholder meetings to align client objectives and expectations.
Event Operations Manager
Business Media Group
Indianapolis
02.2019 - 01.2022
- Managed daily process controls and standard operating procedures for financials with internal team of 10.
- Sourced, hired, and onboarded all internal employees and subcontractors efficiently.
- Developed and implemented operational process controls and procedures to enhance efficiency.
- Oversaw management of 10-15 internal employees and up to 25 outsourced subcontractors.
- Ensured budget alignment with company goals, funding priority projects effectively.
- Strategically planned and managed multiple registration platforms for virtual events.
- Provided project management leadership for conferences hosting 500 to 5,000 attendees.
HR/Communications Manager
Kale Cart LLC/Sexy Lunch Club
Los Angeles
06.2018 - 03.2019
- Managed up to 15 staff members, ensuring productivity and timely project delivery.
- Oversaw external delivery systems while monitoring daily revenue performance.
- Sourced, hired, and onboarded 15 employees, processing weekly payroll efficiently.
- Developed and implemented comprehensive employee handbook covering training and HR policies.
- Executed communications with 150 customers via mass emails, newsletters, and digital platforms.
- Collaborated closely with CEO to provide strategic direction for new business initiatives.
- Utilized time management skills to ensure timely completion of HR and operations tasks remotely.
Executive Assistant
Minklife Enterprises
Los Angeles
11.2017 - 07.2018
- Delivered executive-level administrative support, facilitating daily operations for CEO.
- Planned and led daily meetings with CEO and clients to establish operational goals.
- Managed CEO's calendar, organizing daily, weekly, and monthly agendas for meetings.
- Collaborated with CEO to strategize and draft business plans for new ventures.
Operations Supervisor/Manager
Resource MFG (EmployBridge)
Longmont
07.2014 - 05.2017
- Managed daily recruitment and interview processes for up to 50 candidates in branch.
- Collaborated with recruiters to align staffing strategies with client needs.
- Sourced and vetted hundreds of resumes to assess qualifications, character, and work ethic.
- Engaged with up to 40 clients to define staffing service requirements and job descriptions.
- Enhanced client relations through on-site management at two manufacturing firms.
- Trained new internal recruiters on operations processes and effective recruiting strategies.
- Facilitated morning conference calls to discuss recruitment updates and strategies.
Transportation Recruiter
EP Transportation (EmployBridge)
Bloomington
03.2013 - 07.2014
- Scheduled and conducted interviews while verifying pre-employment qualifications.
- Maintained applicant interview files, ensuring accuracy and confidentiality.
- Managed staff attendance and punctuality across multiple departments.
- Coordinated daily with hiring managers to review job postings and refine onboarding processes.
SAS Representative
Employment Plus (EmployBridge)
Bloomington
08.2012 - 03.2013
- Provide exceptional Customer Service to candidates with questions regarding job placement.
- Gained hands-on knowledge about multiple industrial roles and positions.
Education
Bachelor of Science - Retail Management
Purdue University
Lafayette, IN05-2011
Skills
- Event Planning and Facilitation
- Project Management
- Subcontractor Management
- Organizational Leadership
- Personnel Development
- Developmental Leader
- Budgeting & Forecasting
- Financial Oversight
- Public and Client Relations
- Communications Planning
- Thought Leadership
- Contract Negotiation
Websites
Timeline
Event Management Consultant
N/A
12.2024 - Current
Event Operations Manager
Sechrist Global
02.2024 - 12.2024
Meetings, Events & Contracts Manager
Tangerine Travel Inc.
06.2022 - 12.2023
Event Operations Manager
Business Media Group
02.2019 - 01.2022
HR/Communications Manager
Kale Cart LLC/Sexy Lunch Club
06.2018 - 03.2019
Executive Assistant
Minklife Enterprises
11.2017 - 07.2018
Operations Supervisor/Manager
Resource MFG (EmployBridge)
07.2014 - 05.2017
Transportation Recruiter
EP Transportation (EmployBridge)
03.2013 - 07.2014
SAS Representative
Employment Plus (EmployBridge)
08.2012 - 03.2013
Bachelor of Science - Retail Management
Purdue University
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