Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
9
9
years of professional experience
Work History
Senior Brand Manager
SupplyKick
04.2024 - Current
Accountable for developing, overseeing, and executing strategies to help brands grow on leading ecommerce marketplaces with focus on Amazon.
• Manages a diverse and dynamic portfolio of brands and product assortments,and approximately 25 partner relationships within wholesale and agency type
models.
• Responsible for partner relationships, buying initiatives, inventory management, marketplace expansion and financial planning.
• Facilitates and coordinates collaboration between brand partners and internal teams, striving to establish and achieve growth-oriented goals and objectives.
• Provides guidance to Brand Management team and other internal team members, fostering a culture of creativity, innovation, and continuous
improvement.
Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
Fostered a culture of innovation within the team by encouraging creative thinking and embracing new ideas that supported brand goals.
Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
Managed cross-functional teams for the successful development and launch of new partners and products
Brand Manager
SupplyKick
03.2022 - 04.2024
Responsible for sales and margin goals for 35+ brand partners with an annual revenue of over $5 million
Analyze sales data and inventory forecasting to make weekly inventory purchasing decisions
Identify marketing strategies and new catalog expansion opportunities to grow brand partners
Build and maintain partner relationships, serving as the link between our partners and internal service teams
Collaborate with cross functional teams to help launch new brands and products on Amazon and other marketplaces.
Sr. Assistant Buyer-Ana Private Brand Special Size
JCPenney Corporate Headquarters
07.2020 - 03.2022
Have complete responsibility over one of our private brands in three sizes, plus, petite and tall
These businesses total over $60 million dollars yearly
Collaborate with in-house product development, design and sourcing teams to curate strong plus, petite and tall assortments for 845 stores and flagship based on LY, current selling, changing trends and that will captivate a younger demographic
Work closely with suppliers to negotiate costs and shipment terms
Weekly presentations to divisional leaders and team where I discuss previous weeks business and what we can continue or change going forward to enhance or maintain business
Work with store partners to ensure our floor is set up correctly and is easily shoppable
Analyze key competition and market share leaders to determine gaps in the assortment and better ways to improve merchandising tactics, to fulfill everchanging customer demand.
Assistant Buyer-Women’s Special Sizes: National Brand Denim
JCPenney Corporate Headquarters
10.2019 - 07.2020
Have complete responsibility over three brands with multiple size ranges (plus, petite, tall) equaling a twenty-four million dollar yearly business
Create thoughtful assortments that will drive business based on previous season analysis, current trends, forecasts and that are within our receipt plans
Weekly presentations in front of division discussing my findings of the previous weeks business and how we can improve or maintain our sales
Partner closely with the missy teams to see where we align, where we are different and where both of our departments have opportunity
Helped roll out new initiatives for large brands such as Plus Levi’s to be merchandised with missy sizes, we have seen massive incremental sales month over month because of this
Complete quarterly analysis to determine where we missed sales and where we could improve for future comp season and present my findings
Work closely with vendor partners, negotiate costs, shipment terms and product assortments.
Assistant Buyer-Women’s Accessories
zulily, llc
06.2019 - 08.2019
Planned and curated events to maintain strong and successful sales
Worked closely with vendors while negotiating inventory and cost
Managed financial documents that planned demand, margin and selling
Managed events for diverter brands such as Pre-Owned Louis Vuitton, Prada, MCM and Gucci
Creatively produced homepage images for my events
Evaluated business on a daily, weekly and monthly basis.
Assistant Buyer-Electronics
zulily, llc
03.2019 - 06.2019
Managed events for diverter brands such as Apple, Beats and Crosley
Creatively produced homepage images for planned events
Evaluated business on a daily, weekly and monthly basis.
Assistant Buyer-Private Brand Special Sizes
The Bon-Ton, Inc.
02.2017 - 06.2018
Assist the Buyer and Planner in maximizing business performance through promotional planning/execution, pricing strategies, receipt management, financial projections, and vendor partnership
Responsible for companywide print, web and email advertising strategies from conception to final proofing and evaluating of advertising and promotional performance
Completes and analyzes sales reports against plan, last year, and open to buy to identify sales drivers, sales opportunities and sales risks; translates sales trends and inventory into product direction to adjust on order and take pricing action on aged goods
Collaborate with Planner to assist in managing monthly Vendor Open to Buy projections
Assists in executing pricing strategies and vendor allowance projections
Negotiates with vendors for visual needs and advertising co-op support; processes co-op dollars and vendor allowances.
Merchandise assistant
the bon-ton, inc.
12.2014 - 01.2017
Education
Human Resource management-BA degree -
Concordia University of Wisconsin
Mequon, WI
Business Management-AA Degree -
Milwaukee Area Technical College
Milwaukee, WI
Skills
E-commerce management
Strategic Thinking
Internal Communications
Decision-Making
Relationship Building
Proficient in Microsoft Office
Project Management
Customer Relationship Management (CRM)
Data Analytics
Proven ability to work independently
Time management, multi-tasking in hectic situations, creative, analytical and critical thinking
Great oral and written communication skills
Timeline
Senior Brand Manager
SupplyKick
04.2024 - Current
Brand Manager
SupplyKick
03.2022 - 04.2024
Sr. Assistant Buyer-Ana Private Brand Special Size
JCPenney Corporate Headquarters
07.2020 - 03.2022
Assistant Buyer-Women’s Special Sizes: National Brand Denim