Macey Heck
Covington,KY
Summary
Experienced in managing content and marketing projects from inception to completion. Skilled in coordinating workflows, ensuring timely execution, and maintaining high-quality standards. Adept at leveraging data-driven insights to enhance content strategy and optimize processes, with strong client-facing experience that supports clear communication and effective collaboration across teams.
Overview
6
6
years of professional experience
Work History
Marketing Program Coordinator
Disabled American Veterans
07.2024 - Current
- Coordinated the development and delivery of content across multiple channels, ensuring accuracy, clarity, and alignment with organizational messaging.
- Managed detailed production timelines for content initiatives, keeping projects on schedule and ensuring milestones were met for learning- and engagement-focused materials.
- Leveraged performance data and audience insights to refine content strategy, improving relevance and effectiveness for targeted user groups.
- Collaborated with subject matter experts and cross-functional teams to gather information and create clear, user-friendly content for diverse audiences.
- Supported end-to-end campaign and content execution, contributing to a 60% increase in program results through strategic coordination and audience-focused messaging.
Manager
Bath and Body Works
09.2019 - 06.2024
- Developed confidence in my communication skills within a client-facing setting.
- Cultivated efficient time management while balancing being a student and a dedicated employee.
- Navigated my experience in a large company from being a part-time associate, to being a manager.
- Cultivated a mindset which prioritizes the clients’ experience.
- Supervisor - AnnaMaria Corea (859)539-4697
Digital Marketing Intern
Huff Realty
05.2023 - 08.2023
- Gained experience with various methods of delivering customer satisfaction.
- Utilized collaboration while enhancing my communication skills in a team-based setting.
- Experienced real-world application of various computer programs.
- Supervisor - Jamie Wagenlander (859)462-9900
Education
BA - Integrated Strategic Communications with a focus in Public Relations, Psychology
University of Kentucky
Skills
- Content Planning & Coordination
- Cross-Functional Team Collaboration
- Stakeholder Alignment & Expectation Management
- Understanding of Brand Voice & Messaging
- Content Review & Proofreading
- Campaign management
- Audience-Centered Content Development
- Proactive Communication
Timeline
Marketing Program Coordinator
Disabled American Veterans
07.2024 - Current
Digital Marketing Intern
Huff Realty
05.2023 - 08.2023
Manager
Bath and Body Works
09.2019 - 06.2024
BA - Integrated Strategic Communications with a focus in Public Relations, Psychology
University of Kentucky