Maci Smoot
Atlanta,GA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
SmootiePie LLC
12.2015 - Current
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Devised content strategy to effectively engage target audiences.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Increased customer engagement through social media.
Stocking Associate
Walmart
09.2021 - Current
- Enhanced store organization by accurately stocking shelves and maintaining inventory control.
- Streamlined stocking process for increased efficiency, following company guidelines and procedures.
- Maximized sales floor appeal with timely merchandise replenishment and presentation.
- Improved customer satisfaction by assisting shoppers in locating desired products quickly.
- Supported management in executing seasonal resets and promotional displays for optimal product visibility.
- Assisted in training new Stocking Associates, sharing best practices and relevant experience.
Education
Associate of Science - Marketing Management
Atlanta Technical College
Atlanta, GA05.2025
Skills
- Driving successful marketing campaigns
- Contributing to organization's growth
- Developing and implementing innovative marketing strategies
- Analyzing market trends and consumer insights
- Data-driven decision-making
- Staying up to date with industry best practices
- Extensive knowledge of digital marketing techniques (SEO, SEM, social media marketing, email marketing)
- Strong communication and leadership skills
- Collaborating effectively with cross-functional teams
- Building and maintaining strong relationships with internal stakeholders and external partners
- Visual Merchandising
- Stock Rotation
- Loading and unloading
- Receiving Shipments
Timeline
Stocking Associate
Walmart
09.2021 - Current
Digital Marketing Manager
SmootiePie LLC
12.2015 - Current
Associate of Science - Marketing Management
Atlanta Technical College