MACI THOMPSON
New York,NY
Summary
Effective leader of cross-functional initiatives, high-performing teams and digital assets. Motivated to learn, grow and excel in the communications industry.
Overview
8
8
years of professional experience
Work History
Account Strategy Executive
Condé Nast
05.2022 - Current
- Partner with investment, planning, strategy, creative, and digital leads to assess client goals & develop strategies that help service and deliver by utilizing Conde Nast full portfolio of capabilities and assets
- Collaborate with internal and external leaders on RFP strategy and response
- Develop trusted advisor relationship with key client stakeholders, fostering regular and impactful engagement for all matters specific to assigned clients
- Lead campaign kick-offs with clients, and manage all timelines, assets and opportunities for optimization
- Contribute to author and analyze wrap reports and identify upsell opportunities
Senior Account Executive
The Food Group
10.2021 - 05.2022
- Work directly with internal creative services, MARCOM, and project management teams to ensure continuity across all account activities
- Lead creative strategy of campaigns, content pieces, media placements and other marketing materials
- Spearhead creation and oversee management of client content programs, digital marketing communication plans, paid media, social media, and email marketing
Marketing Manager
Alliance Marketing Partners
09.2016 - 10.2021
- Boosted geo-targeted social media posts, monitored paid social campaigns, and gathered analytics from the Dunkin' National Facebook & Instagram all through Facebook Adsmanger
- Maintained and created content calendars highlighting Dunkin' local market objectives, offers, and partnerships
- Collaborated with Dunkin' franchisees to plan and coordinate grand opening events as well as local store marketing initiatives
Education
Bachelor of Science - Consumer Journalism
University Of Georgia
Athens, GA05.2016
Skills
- MS Word, PowerPoint & Excel
- Excellent interpersonal skills
- Strong written & verbal communication
- Exemplary presenting & public speaking
- Knowledgeable of social media platforms
- Able to multi-task and prioritize in fast paced environment
- Strong Analytical and creative skills
- Well organized and attention to detail
- Ability to meet deadlines
- Facebook Ads Manager
- Sprinklr Analytics
Timeline
Account Strategy Executive
Condé Nast
05.2022 - Current
Senior Account Executive
The Food Group
10.2021 - 05.2022
Marketing Manager
Alliance Marketing Partners
09.2016 - 10.2021
Bachelor of Science - Consumer Journalism
University Of Georgia
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