MACKENZIE BARON
Tampa,FL
Summary
Creative and results-driven Marketing Manager with a proven track record in driving comprehensive marketing strategies. Proficient in overseeing diverse marketing channels and adept at leveraging digital platforms for enhanced brand visibility and engagement. Seeking to contribute expertise in digital marketing, content creation, and brand awareness to a forward-thinking organization.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Manager
Data-Tech
06.2021 - 02.2023
- Lead and executed multi-channel marketing strategies encompassing social media, email, events, and digital marketing initiatives to increase brand awareness and lead generation.
- Created and managed all content creation and copywriting, including social media posts, newsletters, blogs, press releases, brochures, and email marketing campaigns, ensuring alignment with brand guidelines and messaging.
- Optimized website content on Wordpress for improved search engine rankings and increased web traffic.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Continually maintained and improved company's reputation and positive image through digital marketing and events.
- Identified and evaluated new technologies to improve and optimize marketing efforts.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Organized successful lead generating events and trade show exhibits showcasing services effectively to potential customers.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Marketing Coordinator
OAI Visual Branding
05.2020 - 06.2021
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and designed email marketing campaigns, analytical reporting, project portfolios and video.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized website content and images to improve search engine rankings.
- Organized and led marketing internship program.
- Planned and managed all internal and external events.
Education
Bachelor of Science - Marketing
The University of Tampa
Tampa, FL05.2020
Skills
- Content Creation
- Generating Brand Awareness
- Social Media Campaigns
- Email Marketing Campaigns
- Project Management
- Data Interpretation & Reporting
- Canva
- MS Office Suite
- Web Content & Wordpress Management
- Promotional Events
Accomplishments
- Company Received “Fast 50 Award” for quick increase of revenue across 3 years.
Certification
- Zero Cost Marketing Strategies - July 2021
- ZoomInfo SalesOS Certified - January 2024
Timeline
Marketing Manager
Data-Tech
06.2021 - 02.2023
Marketing Coordinator
OAI Visual Branding
05.2020 - 06.2021
Bachelor of Science - Marketing
The University of Tampa