MACKENZIE CHAPMAN
St. Louis,MO
Summary
Dynamic Retail Media Manager with a proven track record at Flywheel Digital, driving multi-million dollar advertising budgets and optimizing PPC campaigns. Expert in Amazon Advertising and strategic planning, I foster client relationships while delivering data-driven insights that enhance performance and achieve significant sales growth.
Overview
8
8
years of professional experience
Work History
Media Manager
Flywheel Digital
04.2024 - Current
- Lead retail media strategy, build and foster client relationships, and manage multi-million dollar yearly advertising budgets for clients across Amazon, Walmart, Sam's Club, Instacart, DoorDash and other RMNs using ad-tech platforms including Flywheel Commerce Cloud and Perpetua
- Manage and mentor junior retail media specialists to ensure proper campaign tracking, strategy execution, building reporting decks, and delivering ad hoc requests for clients
- Spearhead testing new retail media platorm opportunities for clients to be first movers on the latest innovations in Advertising including deriving insights from Amazon Marketing Cloud to drive performance
Senior Media Specialist
Flywheel Digital
04.2023 - 04.2024
- Launched and optimized PPC campaigns daily for large client accounts across Amazon, Walmart, and Sam's Club.
- Managed client advertising budgets independently, ranging from $50,000 to over $1,000,000 monthly.
- Developed and presented reporting decks while addressing ad hoc requests to strengthen agency-client relationships.
Media Specialist II
Flywheel Digital
06.2022 - 04.2023
- Launched and optimized paid search campaigns across various omni-channel marketplaces including Amazon, Walmart, Sam's Club and other retail media networks.
- Collaborated with media managers to oversee budget management on shared accounts monthly, quarterly, and yearly.
- Developed digital commerce strategies for diverse clients to enhance top-line sales growth.
Marketing Manager
JCs Wildlife
Evansville, Indiana
01.2018 - 06.2022
- Achieved over 100% year-over-year increase in online website sales from 2018 to 2020 through website redesign and strategic promotions.
- Utilized search engine optimization tools to enhance website visibility and drive traffic.
- Independently mastered Amazon Advertising platform, resulting in increased sales for third-party family owned business selling on Amazon Seller Central.
Education
Bachelor of Arts - Public Relations and Advertising
Murray State University
12-2017
Skills
- PPC campaign optimization
- Budget management
- Data-driven storytelling
- Amazon Advertising
- Amazon Marketing Cloud
- Ad-tech platform expertise
- Strategic planning
Timeline
Media Manager
Flywheel Digital
04.2024 - Current
Senior Media Specialist
Flywheel Digital
04.2023 - 04.2024
Media Specialist II
Flywheel Digital
06.2022 - 04.2023
Marketing Manager
JCs Wildlife
01.2018 - 06.2022
Bachelor of Arts - Public Relations and Advertising
Murray State University
Similar Profiles
Rob KearnsRob Kearns
VP, Channel Strategy at Flywheel DigitalVP, Channel Strategy at Flywheel Digital
Sebastian AndrewsSebastian Andrews
Data Analyst at Flywheel DigitalData Analyst at Flywheel Digital
Ogechi OseOgechi Ose
Project Manager at Flywheel DigitalProject Manager at Flywheel Digital
CARLETTA GIVENSCARLETTA GIVENS
Senior Application Analyst III at Robert Wood Johnson Barnabas HealthSenior Application Analyst III at Robert Wood Johnson Barnabas Health
MaShira WilliamsMaShira Williams
Customer Service Trainer at TKC HoldingsCustomer Service Trainer at TKC Holdings