Mackenzie Harris
Gaithersburg,Maryland
Summary
Talented Email Marketing Specialist offering 4+ years of relevant experience. Successful at managing email marketing lifecycle from end to end. Knowledgeable about email marketing industry best practices and compliance guidelines.
Overview
6
6
years of professional experience
Work History
Email Marketing Technology Specialist
Stansberry Research
Baltimore, MD
01.2021 - Current
- Set up the the customer lifecycle process in Salesforce Marketing Cloud
- Create campaign and journeys in collaboration with the extended Marketing team
- Work closely with the Creative, Web and Production teams to produce and code HTML emails
- Create and manage SQL queries and data filters for Journey and Production use
- Manage, edit and manipulate customer email lists and data for the entire company
- Own the email mailing system processes, including marketing lifecycle journeys and the email production flow from end to end.
- Set up and manage sales and marketing reporting
Editorial Layout Specialist
Stansberry Research
Baltimore, MD
07.2019 - 01.2021
- Layout, edit and schedule newsletters using Word Press, Salesforce and Exact Target (SFMC)
- Utilize Adobe InDesign to create printable versions of monthly newsletters
- Create, edit and update newsletters using HTML/CSS via Adobe Dreamweaver
- Work with the copywriters and proofreaders to create quality content
- Create and update company graphics using the Adobe Suite.
Customer Service Representative
Stansberry Research
Baltimore, MD
08.2018 - 07.2019
- Answered customer calls and emails regarding their subscriptions, account history, billing information or general inquires
- Helped Sales Department sell Financial newsletter subscriptions
- Advised customers on newsletter purchasing decisions
- Processed sales transactions.
Customer Service Representative
Nations Photo Lab
Hunt Valley, MD
09.2017 - 08.2018
- Answered customer calls and emails regarding their orders, account history, billing information or general inquires
- Followed customers orders from end to end to ensure they received quality work
- Wrote and edited help center articles for company website.
Education
Bachelor of Fine Arts - Multimedia
University of Maryland - Baltimore County
Baltimore, MD05-2016
Skills
- Email Marketing
- Salesforce Marketing Cloud
- Graphic Design Proficiency
- HTML/CSS Proficiency
- SQLProficiency
- Content Management
- List Management
- Database Management
- Marketing Analytics
- Adobe Creative Cloud
- Campaign Management
Hobbies and Interests
- Photography
- Graphic Design
- Travel
Timeline
Email Marketing Technology Specialist
Stansberry Research
01.2021 - Current
Editorial Layout Specialist
Stansberry Research
07.2019 - 01.2021
Customer Service Representative
Stansberry Research
08.2018 - 07.2019
Customer Service Representative
Nations Photo Lab
09.2017 - 08.2018
Bachelor of Fine Arts - Multimedia
University of Maryland - Baltimore County
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