Mackenzie Heeney
Brooklyn,NY
Summary
I am a proven leader in driving revenue growth and market penetration, adept at fostering teamwork and collaboration. Throughout my career, I have spearheaded initiatives that significantly increased profitability and customer satisfaction. I am grateful for everything I have learned from my leaders and the 750+ sales executives I have trained. Looking to the future, I hope to transition into an individual contributor role, focusing on sales development, in-person networking, and customer success, utilizing everything I have learned from People Leadership and a variety of industry strategies within a broad scope of tech products and partnerships. With 10 years of experience as a dynamic Sales Leader and Executive, I excel in providing a high level of customer service while increasing revenues, consistently exceeding targets with a results-driven mindset.
Overview
10
10
years of professional experience
Work History
VP of Sales
TripWorks, Ince
10.2023 - Current
- Increased company revenue by implementing strategic sales plans and targeting key market segments.
- Developed strong relationships with clients for long-term partnerships and increased customer retention.
- Championed company culture initiatives, fostering a high-performing and motivated sales team that consistently exceeded targets.
- Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
- Managed sales teams effectively, providing clear goals and performance feedback to drive success.
- Coordinated with marketing team to create impactful campaigns that generated leads and boosted sales figures.
- Initiated joint ventures or collaborations with complementary businesses enabling access to new markets or enhanced service offerings.
- Implemented CRM system to better track client interactions, improving overall customer service quality and satisfaction levels.
- Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
- Negotiated high-value contracts with clients, ensuring a win-win situation for both parties while maximizing profitability.
- Analyzed market trends and competitor activity to identify potential opportunities for business expansion and product development.
Senior Regional Sales Director
AtmosphereTV
10.2022 - 08.2023
- Added a sales office in Chicago, scaling the Regional sales force from 0 to 165 in 2 years.
- Developed and executed sales strategies for increased market share and revenue growth.
- Implemented a comprehensive sales training program, equipping team members with the necessary skills to excel in their roles and drive revenue growth.
- Boosted regional sales by implementing strategic marketing plans and fostering strong client relationships.
- Incorporated business development initiatives to bring in new clients and boost profits.
- Enhanced product visibility by organizing trade shows, conferences, and other promotional events within the region.
- Led cross-functional teams to develop innovative marketing campaigns that drove brand recognition and regional sales growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Expanded the company''s presence in key territories by identifying new business opportunities and cultivating partnerships.
- Aligned sales direction with corporate goals, implementing action plans that delivered tangible results at the regional level.
Regional Sales Director
AtmosphereTV
06.2021 - 10.2022
- Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
- Opened sales offices from the ground floor in New York and Los Angeles. Managed sales team of 75 employees, 5 sales managers.
- Developed and executed sales plans for consistent growth in revenue and profitability.
- Provided accurate forecasts based on comprehensive data analysis which informed decision-making across various departments within the company.
Director of Channel Partnerships
Doctor.com
07.2019 - 04.2021
- Developed high-performing Channel sales teams by providing mentorship, guidance, and opportunities for professional growth through product training and strategy integration.
- Enhanced team internal <> external team collaboration through regular communication, goal setting, office visits, and performance evaluations.
- Established a culture of continuous improvement by fostering open cross-company communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates with partners, and boosted overall team morale.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations between Doctor.com and Partnering companies.
- Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
Director of Sales
Doctor.com
03.2019 - 07.2019
- Oversaw both inside and outside sales, as well as attended industry events to oversee large contract deals and identify unique partner opportunities.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Sales Manager
Doctor.com
01.2018 - 03.2019
- Increased sales revenue by developing and implementing effective sales strategies.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Attended industry events and conventions to expain sales opportunities.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Regional Training Manager
Main Street Hub
06.2017 - 01.2018
- Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
- Developed and implemented comprehensive training program to increase employee productivity and morale.
- Monitored and evaluated training performance to determine quality and cohesiveness.
- Trained new hires to perform cross-training exercises with experienced workers.
- Established a culture of continuous learning, promoting professional development opportunities for all employees across the organization.
- Spearheaded design and implementation of multiple training courses to establish successful onboarding of new employees.
- Reduced onboarding time for new hires through the development of effective orientation modules.
- Conducted research and analysis of learning needs of employees to develop targeted training programs.
- Prepared and distributed manuals, handouts and online tutorials to provide employees with training materials and resources.
Sales Manager
Main Street Hub
09.2015 - 06.2017
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Sales Executive
Main Street Hub
01.2015 - 09.2015
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
Bachelor of Arts - Communications
University of Kansas
Lawrence, KS05.2014
Skills
- New market penetration
- Revenue Growth
- Upselling strategies
- Business Networking
- Teamwork and Collaboration
- Problem-solving abilities
- Multitasking Abilities
- Decision-Making
- Adaptability and Flexibility
- Goals and performance
- Business development and planning
- Public Speaking
Timeline
VP of Sales
TripWorks, Ince
10.2023 - Current
Senior Regional Sales Director
AtmosphereTV
10.2022 - 08.2023
Regional Sales Director
AtmosphereTV
06.2021 - 10.2022
Director of Channel Partnerships
Doctor.com
07.2019 - 04.2021
Director of Sales
Doctor.com
03.2019 - 07.2019
Sales Manager
Doctor.com
01.2018 - 03.2019
Regional Training Manager
Main Street Hub
06.2017 - 01.2018
Sales Manager
Main Street Hub
09.2015 - 06.2017
Sales Executive
Main Street Hub
01.2015 - 09.2015
Bachelor of Arts - Communications
University of Kansas
Similar Profiles
James MickelsonJames Mickelson
Project Manager at TripWorksProject Manager at TripWorks
Hasan Deniz TornaciHasan Deniz Tornaci
2nd Officer at İnce Shipping2nd Officer at İnce Shipping
Zackery InceZackery Ince
Plumber's Apprentice at Bryan Ince PlumbingPlumber's Apprentice at Bryan Ince Plumbing
Nick CahillNick Cahill
Enterprise Account Executive at AccessiBeEnterprise Account Executive at AccessiBe
Timothy YaoTimothy Yao
Computer Server Maintenance Technician Intern at Stony Brook UniversityComputer Server Maintenance Technician Intern at Stony Brook University