Mackenzie Konz

Atlanta Fine Homes (Atlanta real estate company):

• Later.com: scheduled 8-9 static posts to Instagram, facebook, and LinkedIN (Choose the images, wrote the copy, scheduled posting times)
• Scheduling and writing copy for 2-3 reels and TikTok per week
• TikTok Ads Manager: Creating a monthly campaign for TikTok ads while allocating a budget (used to increase community interaction)
• App.marq.com (Design Vault): 5 stories per posting day reflecting information about the home and including the most aesthetic photos
• Engagement/community management: reposting all of the agents' stories, responding to comments, DMs, and engaging with agents daily
• Monthly meetings with the client to go over the months report and present ideas for the future

Match South (Internal company selling over 400 framed matchbook prints, candles, and golf bag strikers)

• Sprout: Scheduling, planning, and writing copy for 4-5 static posts per week and 2 reels per week of the products
• Canva: Creating 2-3 Instagram stories per posting day reflecting the static post/reel
• Shopify: Upload new products when they are done being photoshopped/reviewed (This Includes creating a title, description, adding variants, creating a SKU, and tagging related words)
• Posting a weekly roundup at the end of every week (showcasing new products, favorite orders, this or that, etc.)
• Weekly internal meeting discussing new product ideas, new prints, giveaway ideas, and important dates for content (ex: august= national golf month, showcase golf prints)
• Added relevant links to the linktree when applicable (ex: landing page for giveaway or new products)
• Analytics (5/1-7/31 *my time of work compared to previous period 1/29-4-30) Impressions UP 98.9%, Total audience UP 9.2%, Sent messages UP 18.4%, Video views UP 33.3%

• Updated CEO's ShowIT website weekly by curating shopping pages (new, beauty, home, bridal, for him, amazon, and under $200) and updating blog posts
• Match South: Working pop up shop selling products, gathering emails, and exhibiting great customer service. Scheduling content for Match South socials.
• Dtox Juice (cold press juice bar): Creating 2-3 Instagram stories per static posting day reflecting the main message of the post, created mood board with content shoot ideas on Milanote (including 10+ images and 10+ reels for inspiration), engagement: one hour a day replying to comments, dms, reposting stories.
• Andees Army (nonprofit funding for recovery of children's brain and spinal cord injuries): Created 2-3 Instagram stories per static posting day reflecting the main message of the post, compiled future content ideas: reels, stories, research, graphics, engagement one hour a day replying to comments, dms, reposting stories.