Mackenzie Malpass
Point Pleasant Beach,NJ
Summary
Media-savvy copywrite intern, highly effective in promoting brand and relating to target demographics. Founded successful Instagram-based women's clothing and accessories business.
Overview
3
3
years of professional experience
Work History
Founder and CEO
Kenzie's Kloset
Point Pleasant Beach, New Jersey
12.2019 - Current
- Developed key operational initiatives to drive and maintain business growth.
- Studied market to determine optimal pricing of merchandise for quick turnover and maximum profit.
- Addressed business development challenges to proactively mitigate problems, particularly in regards to Covid-19 restrictions.
- Developed innovative sales and marketing strategies to increase sales and appeal to target demographics.
- Established brand style and logo for all packaging, labeling, and social media.
- Handled merchandise shipping across the continental United States.
- Procured consigners to ensure for quality and variety of inventory.
- Established organizational strategies of inventory to streamline access and efficiency.
Sales Associate
Sunshine Daydream
Point Pleasant Beach, New Jersey
12.2021 - Current
- Engaged with customers to effectively build rapport and lasting relationships in the boutique setting.
- Implemented up-selling strategies to boost revenue.
- Organized displays to maintain visual appeal and promote specific merchandise.
Social Media Marketer
Sasha Jones, Wedding Officiant
, NJ
09.2021 - 12.2021
- Developed content for client's Instagram account.
- Helped client develop Instagram pages to promote business.
Education
Bachelor of Arts - Communications- Public And Mass Communication
The College of New Jersey
Ewing, NJ05.2023
High School Diploma -
The Performing Arts Academy
Lakehurst, NJ06.2019
Skills
- Exemplary people skills
- Social perspectiveness
- Business start-up and development
- Community relationship building
- Public speaking
- Social media account administration
- Product and service promotion
- Professional demeanor
- Self-motivated
- Ability to multi-task
Timeline
Sales Associate
Sunshine Daydream
12.2021 - Current
Social Media Marketer
Sasha Jones, Wedding Officiant
09.2021 - 12.2021
Founder and CEO
Kenzie's Kloset
12.2019 - Current
Bachelor of Arts - Communications- Public And Mass Communication
The College of New Jersey
High School Diploma -
The Performing Arts Academy