Mackenzie Maus
Brooklyn,NY
Summary
Collaborative communications specialist with dedication to partnering with team members to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
8
8
years of professional experience
Work History
Freelance Communications / Creative Strategy / Branding
01.2021 - Current
- 7+ years experience in communications, creative strategy, event production and strategic partnerships within the worlds of consumer lifestyle, fashion and contemporary art+design
Account Director
Exposure
06.2023 - Current
- Orchestrated strategic planning and execution for consumer lifestyle and design accounts including Polaroid, McIntosh Labs and Lotus
- Led a cross-functional team in the successful launch of Lotus Emeya consumer lifestyle campaigns, resulting in a 30% increase in brand visibility and market penetration
- Fostered and maintained relationships with key clients, managing high-profile accounts ensuring client satisfaction and retention
- Directed and mentored a team of account managers and coordinators, providing guidance and support to drive exceptional client service and project delivery
Senior Communications Manager
DLX
03.2022 - 02.2023
- Produced internal communications for select hospitality & design projects
- Developed communications strategies to drive forward progress in PR and influencer strategy
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders
- Analyzed market data to inform strategic decisions
Assistant Director - Lifestyle Division
Gia Kuan Consulting
03.2020 - 03.2022
- Execute creative strategies and conduct media outreach to position consumer lifestyle brands in the North American market
- Liaise with Founder on new business requests and developing project scopes for clients
- Managed accounts: Edie Parker + Flower, Ruby, Melissa, For Freedoms, Acne Studios, Kohn Gallery, Private Policy (NYFW), Dauphinette (NYFW)
- Oversee a team of 2 consisting of a Junior Account Executive and Press Assistant; report to Founder
- Cultivated media opportunities, including speaking engagements, sponsorship opportunities, and award submissions
- Act as day-to-day client liaison delivering innovative campaigns that prioritize deep cultural shifts and storytelling
Project Manager
MODE WORLD
01.2019 - 02.2020
- Handled FOH/BOH production duties for multiple seasons; runway show logistics for Collina Strada, Sandy Liang, Bevza, R13 and KES
- Organize trunk shows and press events to support seasonal launches, collections, and brand introductions
- Generate VIP/influencer opportunities for clients through brand ambassadorships, social media campaigns, and giftings
Account Executive & Media Strategist
Nadine Johnson Inc.
01.2017 - 12.2018
- Managed accounts: Karim & Raed Abillama (Collectors), Serdar Bilgili (Photographer), Forte de Marmi (Miami), Chefs Club (NYC)
- Supported all aspects of the launch of Zoe Lukov's woman-led Fair
- During Art Basel Miami Beach 2017
- Created PR strategy and executed the 50th anniversary party for MR CHOW in Los Angeles
Digital Marketing & Social Coordinator
Soho House
09.2015 - 12.2016
- Assisted with outreach and developing relationships with the Chicago and New York creative communities
- Led Soho House Chicago's social committee alongside Content Manager producing innovative social campaigns
- Supported Event Director with organizing guest lists, event set-up and logistics
- Aided in branding and communications initiatives, market research and creating content
Education
Bachelor of Arts - Intercultural Communications & Art History
DePaul University & SAIC
Chicago, IL01.2015
Classics & Linguistics Program - Ancient Art, Literatures, Linguistics
The American College of Greece
Athens, Greece06.2014
Skills
- Proficient in Cision, Notion, Asana, CRM, Muckrack, Gsuite, Adobe Photoshop, InDesign, Illustrator, most Microsoft Office and social media platforms (Instagram, TikTok, X, etc)
- Strategic relationship/partnership building skills; ability to listen attentively; solve problems creatively and well-versed in event conceptualization, media/brand strategy
- Technical packs: styling, trend analysis market research, production, creative direction
Press
https://cfda.com/news/redefining-the-role-of-publicist-with-gia-kuan-consulting
Languages
Spanish
Professional Working
Timeline
Account Director
Exposure
06.2023 - Current
Senior Communications Manager
DLX
03.2022 - 02.2023
Freelance Communications / Creative Strategy / Branding
01.2021 - Current
Assistant Director - Lifestyle Division
Gia Kuan Consulting
03.2020 - 03.2022
Project Manager
MODE WORLD
01.2019 - 02.2020
Account Executive & Media Strategist
Nadine Johnson Inc.
01.2017 - 12.2018
Digital Marketing & Social Coordinator
Soho House
09.2015 - 12.2016
Bachelor of Arts - Intercultural Communications & Art History
DePaul University & SAIC
Classics & Linguistics Program - Ancient Art, Literatures, Linguistics
The American College of Greece
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