Mackenzie Muffett
Auburn,CA
Summary
Entrepreneurial Digital Communications & Design graduate with a heart for giving a voice to those who need it. Experienced in social media, marketing, and graphic design, with a creative, storytelling-driven approach to creating content that engages audiences, grows brands, and builds community.
Overview
3
3
years of professional experience
Work History
Social Media/Graphic Design Intern
International Bird Rescue
01.2024 - 01.2025
- Grew community and engagement across Instagram, Facebook, TikTok, and LinkedIn by creating platform and audience-specific content and prompting audience interaction.
- Drafted and edited blog and newsletter copy and captions that told the story of wildlife rescue and recovery.
- Designed digital and print graphics for social media, events, and fundraising campaigns using Adobe Creative Suite while maintaining brand consistency.
- Collaborated with the marketing team to develop and launch social campaigns, including the “Yes We Peli-CAN” 5K, which raised $42,000 and drew participants from 11 states and across 2 countries.
- Tracked content performance and applied best practices to improve reach and engagement.
Local Outreach Intern
Jessup University
08.2024 - 05.2025
- Built partnerships with local nonprofits and ministries, connecting organizations with student volunteers.
- Planned, promoted, and hosted service events while serving as a student leader supporting Student Life initiatives.
- Led social media and digital messaging efforts to increase awareness of programs and events.
Outreach Marketing Intern
Jessup University
08.2025 - 05.2026
- Led marketing strategy for outreach programs, driving recruitment for 10+ global mission trips and about 12 community service events per year.
- Created and managed social media content for Local and Global Outreach events, increasing student participation by 20% for Global and nearly doubling it for Local.
- Designed graphics, promotional materials, and email campaigns reaching approximately 2,000 students.
- Scheduled posts and maintained consistent brand voice across digital channels.
Freelance Designer & Content Creator
Self-Employed
05.2026 - Current
- Delivered branding materials, style guides, logos, website design, and marketing materials aligned with client briefs.
- Created social media content, including carousel posts and short-form video, for clients to build their online presence.
- Managed project timelines, balancing multiple assignments while meeting design deadlines.
- Refined concepts through client feedback, revising deliverables for accuracy and consistency.
Education
Bachelor of Arts - Digital Communication and Design
Jessup University
Rocklin, CA08.2026
Skills
- Social media strategy
- Marketing strategy
- Content creation & ideation
- Community engagement
- Graphic design
- Adobe Creative Suite
- Canva & Capcut
- Davinci Resolve
- Instagram/TikTok analytics
- Copywriting
- Brand voice
- Storytelling
Timeline
Freelance Designer & Content Creator
Self-Employed
05.2026 - Current
Outreach Marketing Intern
Jessup University
08.2025 - 05.2026
Local Outreach Intern
Jessup University
08.2024 - 05.2025
Social Media/Graphic Design Intern
International Bird Rescue
01.2024 - 01.2025
Bachelor of Arts - Digital Communication and Design
Jessup University