Summary
Overview
Work History
Education
Skills
Timeline
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Mackenzie Peterson

Summary

Self-directed and successful Influencer with proven track record of working on social media projects from concept to completion while prioritizing and creatively problem-solving to get results. Develops, writes and curates content to inform and shape opinions. Strong social network of [6,555] followers.

Highly skilled Brand Ambassador with [Six] years of expertise in driving sales through creative marketing initiatives. Strengths include communication skills, knowledge of social media and brand influence with potential customers through friendly conversation.

Internet-savvy [Content Creator] with in-depth knowledge and understanding of Facebook, Twitter, Instagram, TikTok and YouTube with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming. Connects with consumers worldwide to drive positive brand perception and lead purchases.

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Focused Sales Consultant providing exciting product demonstrations and convincing leads to purchase. Detailed and quick-paced and true team player. Pursuing new sales-driven role where hard work and dedication will be highly valued. Hardworking employee enthusiastic about learning [Social Media Management] field inside and out. Pursues opportunities to learn new skills and contribute to group success. Offers strong administrative, relationship-building and problem-solving abilities.

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.


Overview

8
8
years of professional experience

Work History

Social Media Influencer

Self Employed
04.2019 - Current


  • Posting promotional content and consumer experiences to social media platforms to garner comments and likes.
  • Built relationships with other brand ambassadors and influencers to assist in social media content.
  • Produced relevant product content to reach target customers.
  • Created, curated and managed published content for feed and stories across social media channels.
  • Established credibility on social media and persuaded others by virtue of authenticity and reach for brands.

Fashion Blogger

Self Employed
09.2018 - Current
  • Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
  • Researched creative topics to write, edit and create layouts for new articles and features.
  • Published regular pieces on THEBLISSFULBLONDE to blog.
  • Implemented SEO strategies to optimize web content for search engines.
  • Collaborated with team of writers, photographers and cinematographers to gather original content for blog.
  • Met with content editors to plan post subjects and publishing schedules.
  • Managed competing deadlines with efficiency.

Marketing Specialist

Flag Media
01.2023 - 06.2023
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Worked closely with in-house design team to develop visuals for content.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Updated social media platforms with latest news and corporate details.
  • Content creation, experience in developing compelling and persuasive content, such as blog post, articles, social media, posts, videos, and infographics, to engage target audiences and support marketing campaigns.
  • Brand management, expertise in managing enhancing brand image inconsistency through effective messaging, visual identity, and brand guidelines.
  • Designed and implemented advertising and public relations activities.


Sales Consultant

HOTWORX
04.2021 - 01.2023
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Provided sales and customer service assistance to walk-in traffic
  • Responded to telephone and in-person requests for information.
  • Followed up with existing customers to provide additional support and address concerns.
  • Evaluated customer purchase requirements and recommended best-fit company offerings.
  • Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
  • Maximized customer retention by resolving issues quickly.
  • Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
  • Managing social media accounts including, scheduling and publishing content, monitoring engagement, responding to comments and messages, and maintaining a consistent posting schedule.



Bridal Consultant

Bridal Gallery
07.2015 - 05.2018
  • Sold and fitted wedding dresses for brides-to-be.
  • Developed exceptional rapport with brides and bridal party.
  • Enhanced customer satisfaction, with follow-up courtesy calls.
  • Assisted designing personalized wedding invitations.
  • Trained newly hired consultants to maintain Alfred Angelo customer service standards.
  • Answered customer questions about products and services, helped locate merchandise, and promoted key items.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Built customer loyalty and retention by delivering excellent shopping experiences.

Education

Bachelor of Science - Integrative Studies

University of North Texas
Denton, TX
12.2023

Skills

  • Campaign Pitching
  • Prepare Displays
  • Social Interaction
  • Competitor Review
  • Blogging
  • Influential and Persuasive
  • Social Media and Promotions
  • Social Media Posting
  • Marketing
  • Content Strategy
  • Content Development
  • Computer Operations

Timeline

Marketing Specialist

Flag Media
01.2023 - 06.2023

Sales Consultant

HOTWORX
04.2021 - 01.2023

Social Media Influencer

Self Employed
04.2019 - Current

Fashion Blogger

Self Employed
09.2018 - Current

Bridal Consultant

Bridal Gallery
07.2015 - 05.2018

Bachelor of Science - Integrative Studies

University of North Texas
Mackenzie Peterson