Mackenzie Peterson
Dallas
Overview
10
10
years of professional experience
Work History
Social Media Marketing Manager
Mia Aesthetics
City
01.2024 - Current
- Develop and execute social media strategies to enhance brand visibility, patient engagement, and lead generation.
- Create, curate, and manage high-quality content (photos, videos, stories, and reels) tailored to various platforms.
- Monitor analytics to track performance, optimize campaigns, and increase follower engagement.
- Collaborate with cross-functional teams to align messaging with overall marketing goals and brand identity.
- Increased social media engagement and boosted sales by 25% through targeted content, influencer partnerships, and data-driven campaigns.
Professional Stylist
Gregory’s
Dallas
01.2024 - Current
- Provide personalized styling consultations tailored to clients’ fashion preferences, body types, and lifestyle needs.
- Build and maintain long-term client relationships, driving high satisfaction and repeat business.
- Enhance store brand presence by creating engaging social media content, including styling tips and outfit inspiration.
Social Media Influencer
Self-Employed
01.2016 - Current
- Produce and publish promotional and lifestyle content across multiple social media platforms, increasing audience engagement.
- Collaborate with brands, ambassadors, and fellow influencers to expand reach and diversify content strategies.
- Create, curate, and manage content for feed and stories, ensuring consistent brand voice and visual appeal.
- Develop product-focused posts aimed at connecting with and converting target audiences.
Marketing Specialist
Red Flag Image Company
Frisco
01.2023 - 01.2024
- Planned and executed marketing campaigns to drive business growth and strengthen brand awareness.
- Researched and monitored social media, industry, and competitive trends to develop relevant, high-impact content.
- Managed social media platforms, keeping audiences informed and engaged with company news and promotions.
- Created compelling written, visual, and multimedia content (blogs, articles, videos, infographics) to support marketing objectives.
Sales Consultant
Hotworx
Denton
01.2021 - 01.2023
- Built strong client relationships and identified opportunities to increase membership and service sales.
- Developed and implemented social media strategies, including content scheduling, posting, and audience engagement.
Education
Fashion Design Student - fashion design concepts, production processes, marketing strategies for luxury and ready-to-wear products
ISA – Nuova Accademia di Belle Arti
Milan, Italy01.2022
Skills
- Social media strategy
- Content creation
- Analytics monitoring
- Brand collaboration
- Campaign optimization
- Market research
Timeline
Social Media Marketing Manager
Mia Aesthetics
01.2024 - Current
Professional Stylist
Gregory’s
01.2024 - Current
Marketing Specialist
Red Flag Image Company
01.2023 - 01.2024
Sales Consultant
Hotworx
01.2021 - 01.2023
Social Media Influencer
Self-Employed
01.2016 - Current
Fashion Design Student - fashion design concepts, production processes, marketing strategies for luxury and ready-to-wear products
ISA – Nuova Accademia di Belle Arti