MACKENZIE SCOVEL
Grand Rapids,MI
Summary
Detail-oriented Graphic and UI/UX Designer with expertise in Adobe Creative Suite and responsive design. Committed to creating visually impactful and user-friendly designs that drive engagement and align with client objectives.
Overview
6
6
years of professional experience
Work History
Social Media Content Producer
Rsquare Media
05.2024 - Current
- Develop creative, engaging content for various social media platforms, aligning with brand voice to drive audience engagement and increase follower growth
- Collaborate with cross-functional teams to ensure consistent messaging across platforms, integrating marketing strategies to enhance digital presence and brand awareness
- Monitor trends, analyze performance metrics, and optimize content strategies to improve reach, engagement, and campaign effectiveness
- Manage content calendars, scheduling posts efficiently while responding to real-time events, ensuring timely and relevant updates to all social channels
- Enhanced user engagement by producing compelling and relevant content for digital platforms..
- Maintained a comprehensive understanding of industry trends, ensuring that produced content remained fresh, relevant, and insightful.
Creative Director
Art_by_MackenzieScovel
01.2019 - Current
- Lead the creative vision for projects, guiding design and content teams to deliver innovative, brand-aligned campaigns across digital and traditional platforms
- Collaborate with marketing, product, and leadership teams to ensure creative strategies support business goals while maintaining consistent brand identity
- Oversee all creative processes, from concept development to execution, ensuring high-quality production and timely delivery of content
- Stay updated on industry trends and emerging technologies, fostering a culture of creativity and innovation within the team
- Developed style guides to promote consistent branding across projects.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Graphic Design Intern
Michael Lynn Animation Studio
01.2023 - 04.2023
- Assist in creating visual content, including graphics, layouts, and illustrations, to support marketing and branding initiatives across digital and print platforms
- Collaborate with the design team to refine concepts and ensure brand consistency in all creative outputs
- Participate in brainstorming sessions, contributing innovative ideas for design projects and campaigns
- Manage design revisions and feedback, ensuring timely updates and delivery of final assets for various projects
- Designed graphics for websites, logos and promotions for marketing purposes.
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
- Supported lead designers in executing high-quality work under tight deadlines, ensuring timely project completion.
- Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming projects.
- Created design work for print and digital sales and marketing campaigns.
- Collaborated with the creative team to develop visually appealing graphics for various projects, resulting in increased client satisfaction.
Education
Bachelor's degree - Fine Arts, graphic design
Grand Valley State University
Grand Rapids, MI01.2024
Associates degree - Fine Arts
Grand Rapids Community College
Grand Rapids, MI01.2018
Skills
- Adobe Creative Suite
- UI/UX design
- Wireframing & prototyping
- Responsive web design
- HTML/CSS knowledge
- Visual design & typography
- Creative problem-solving
- Attention to detail
- Communication & collaboration
- Time management
- Adaptability
- User-centric design
- Content Strategy Development
- Video Editing
References
Available upon request
Timeline
Social Media Content Producer
Rsquare Media
05.2024 - Current
Graphic Design Intern
Michael Lynn Animation Studio
01.2023 - 04.2023
Creative Director
Art_by_MackenzieScovel
01.2019 - Current
Associates degree - Fine Arts
Grand Rapids Community College
Bachelor's degree - Fine Arts, graphic design
Grand Valley State University
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