MACKENZIE SMETZER
San Antonio
Summary
Energetic and highly adaptable professional with over 7 years of experience in hospitality, event planning, client service, and marketing. Proven ability to drive brand visibility, increase sales, and create memorable guest experiences in a fast-paced industry. With a talent for building strong client relations and compelling content, I successfully leverage social media and marketing tools to increase conversions. Holding a proven track record of success in my previous positions, I am eager to apply my skills and experience to a new challenge.
Overview
10
10
years of professional experience
Work History
Account Executive
Quest Events
San Antonio
10.2021 - 08.2025
- Drove business development strategies in San Antonio market, achieving 15% sales growth.
- Collaborated with Director of Sales to create community outreach campaigns that generated leads.
- Executed multiple high-impact events on time and within budget, resulting in 95% client retention.
- Negotiated vendor contracts, securing average 10% cost savings for equipment and services.
Boutique Manager
Buck and Doe's Mercantile
San Antonio
01.2020 - 01.2021
- Conducted weekly meetings to enhance product knowledge, sales strategies, and performance insights.
- Oversaw social media channels, customer database, and Shopify site to elevate digital presence and drive online sales.
- Trained and mentored staff in luxury retail and home goods, resulting in increased sales.
- Implemented merchandising strategies that optimized store layout and improved customer experience.
- Streamlined inventory management processes, increasing product availability while minimizing excess stock.
- Onboarded and coached new team members, boosting service quality and overall team effectiveness.
Hospitality Marketing Intern
Freeman Coliseum & Expo Hall
San Antonio
01.2016 - 12.2019
- Collaborated with Marketing Team to create and implement innovative campaigns that generated revenue.
- Supported marketing campaign analysis to identify trends for improved venue marketing.
- Assisted in planning events for trade shows, concerts, and corporate functions, ensuring seamless execution.
Web Specialist Intern
UTSA Campus Services
San Antonio
01.2018 - 12.2018
- Collaborated with the design team to develop visually engaging and informative social media content that aligned with UTSA's branding guidelines.
- Contributed to the creation and execution of digital marketing campaigns to promote UTSA events, programs, and services.
- Assisted in the management of UTSA's website by updating content, creating landing pages, and implementing SEO strategies to increase website traffic.
Education
BBA - Marketing
University of Texas At San Antonio
San Antonio, TX06-2019
Associate of Arts - Hospitality And Tourism Management
St. Philip's College
San Antonio, TX12-2016
Skills
- Event planning and coordination
- Digital marketing and SEO
- Social media management
- Market analysis
- Microsoft Office Suite
- G-Suite applications
- E-commerce management
- Database administration
Organization Memberships
- NACE
- ILEA
Websites
Timeline
Account Executive
Quest Events
10.2021 - 08.2025
Boutique Manager
Buck and Doe's Mercantile
01.2020 - 01.2021
Web Specialist Intern
UTSA Campus Services
01.2018 - 12.2018
Hospitality Marketing Intern
Freeman Coliseum & Expo Hall
01.2016 - 12.2019
BBA - Marketing
University of Texas At San Antonio
Associate of Arts - Hospitality And Tourism Management
St. Philip's College
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