Mackenzie White
Summary
Dynamic Category Space Manager with a proven track record at Anheuser-Busch, adept in leveraging advanced computer software proficiency and merchandising strategies to drive industry growth. Excelled in developing compelling category insights and optimizing space, resulting in market share expansion. Skilled in fostering retailer relationships and executing data-driven decisions to enhance product assortment and customer engagement.
Overview
3
3
years of professional experience
Work History
Category Space Manager
Aston Carter
07.2023 - Current
- Key contact between the Retailer and Anheuser-Busch with a focus on developing insights, identifying opportunities and communicating recommendations to lead future industry growth to our internal partners and external retail customers.
- Develop clear, impactful, and visually appealing stories using PowerPoint to showcase data reports, reset recaps, and holiday insights.
- Provide the retailer, sales and category team weekly and monthly reports that highlight business performance and growth opportunities.
- Manage the Spring and Fall resets for several retailers that include small and large format stores.
- Use a variety of syndicated and non-syndicated data sources to create compelling category analysis and consumer insights.
- Monitor industry trends to identify new opportunities and emerging product categories for expansion.
- Use space planning software to merchandise the beer department according to category and retailer strategy.
- Provide space allocation and assortment recommendations.
Shelf Planning Specialist
Anheuser-Busch
09.2022 - 07.2023
- Worked on National Retail Accounts to deliver A-B market share and category growth through a combination of internal merchandising tools coupled with retailer specified guidelines.
- Analyzed relevant sales and assortment data in order to provide best in class planograms that adhered to the Retail Partners merchandising goals.
- Assisted in the development of three-dimensional models for retail store configurations.
- Utilized retail and market level data to develop planogram schematics utilizing JDA Space Planning software platform.
- Assisted with administrative responsibilities prior to retail project sets such as data cleansing, planogram management, planogram retrieval, reviewing retail and category management guidelines, etc.
Social Media Consultant
South Lamar Nutrition
12.2021 - 06.2022
- Developed and managed content across multiple social media platforms.
- Created and executed integrated marketing and public relations campaigns.
- Designed, produced, and managed merchandise.
- Tracked and analyzed social media and online marketing initiatives.
- Increased customer engagement through social media.
Education
Bachelor of Science - Integrated Marketing Communications
University of Mississippi
Oxford, MS05-2021
Skills
- Advanced computer software proficiency (IRI Circana, Numerator Insights, Power BI, Excel, PowerPoint)
- Knowledgeable of A-B sales and marketing applications
- Informed on A-B wholesaler network/processes and wholesaler equity agreement
- Product assortment
- Merchandising strategies
- Space optimization
- Category management & insights
- Data analysis
- Beer industry background
Timeline
Category Space Manager
Aston Carter
07.2023 - Current
Shelf Planning Specialist
Anheuser-Busch
09.2022 - 07.2023
Social Media Consultant
South Lamar Nutrition
12.2021 - 06.2022
Bachelor of Science - Integrated Marketing Communications
University of Mississippi
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