Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Mackenzie White

Statesboro,GA

Summary

My name is Mackenzie White and I am currently a Senior at Georgia Southern University in Statesboro, Georgia. Through my time here I have grown a strong understanding of Marketing, including market research, social media strategy, data-drive decision making, preparing me to excel in today's dynamic business environment. I am a dedicated and passionate employee, known for my commitment to excellence and adaptability. During my studies, I gained hands-on experience through Stukent's Digital Marketing Simternship, where I successfully designed and optimized various ad campaigns, strategically managed a marketing budget, and exceeded revenue targets. This experience also enabled me to earn my Digital Marketing Certification, further solidifying my expertise in digital marketing strategies and analytics. I am excited to leverage my skills and grow alongside my future employers.

Overview

5
5
years of professional experience

Work History

Social Media Manager

Kelly & Kate Boutique
Statesboro, GA
08.2023 - Current
  • Manage all Social Media Platforms, Customer Service, Product Photography, Model, Edit Photos, Use Instagram/ TikTok Analytics to boost sales and views, Build Relationships with Customers to Increase Repeat Purchases

Head of Marketing

Oak and Pine Designs
Rochelle, GA
07.2021 - 07.2024
  • Product and Website Design, Photography, Product Staging, SEO and Digital Marketing, Social Media Management, Packing/Shipping Orders, and Market Research.

Social Media Marketing and Sales

First Avenue Company
07.2020 - 12.2021
  • Head of Instagram Marketing, Photographed Models, Edited Photos, Managed Website, Clothing Modeling, Packaged/Shipped Orders, Managed Employees, Sales Specialist, Wholesale Ordering, Profit Analysts.

Education

BBA in Marketing -

Georgia Southern University
Statesboro, GA
05-2025

Skills

  • Lightroom
  • Microsoft Programs
  • Analytical Skills
  • Website Design
  • Product/Fashion Photography
  • Canva
  • Problem Solving
  • Adaptability
  • Hospitality
  • Adobe
  • SAP ERP Experience
  • SAP S4/HANA
  • SAP NetWeaver 760
  • Vendor and customer master data creation
  • Microsoft Office Experience
  • Visio - BPMN diagrams
  • Excel - VLookup, Pivot Tables and Pivot Charts
  • Google Analytics Certification
  • HubSpot Inbound Marketing Certification
  • Stukent Marketing Certification

Timeline

Social Media Manager

Kelly & Kate Boutique
08.2023 - Current

Head of Marketing

Oak and Pine Designs
07.2021 - 07.2024

Social Media Marketing and Sales

First Avenue Company
07.2020 - 12.2021

BBA in Marketing -

Georgia Southern University
Mackenzie White