Mackenzie Williams
Fairfield County,CT
Summary
Highly organized and motivated professional with extensive experience in planning white-glove hospitality events. Skilled in managing projects from start to finish, ensuring seamless integration of clients' special requests while staying within budgetary constraints. Takes great pride in ability to bring clients' vision to life, adhering to strict budget and timeline guidelines. Strong communication skills, creativity, and time management abilities enable effective coordination of logistics such as catering, transportation, lodging, staffing, and daily activities. Excels in negotiating vendor fees to optimize cost savings for clients.
Overview
7
7
years of professional experience
Work History
Executive
Creative Artists Agency, CAA
2023.07 - 2024.03
- Support day to day management and execution of tentpole event hosted experiences such as Super Bowl LIV.
- Interface day to day with various clients while working cross functionally with internal teams, external vendors, clients and property partners.
- Lead on-site event logistics management and execution inclusive of junior and senior level staff management.
- Demonstrated highest level of critical thinking with focus on proactiveness while maintaining great attention to detail
- Demonstrated exceptional time management skills while working on multiple projects simultaneously without compromising quality or deadlines.
- Lead pre-planning, design, and execution of the first ever international Reese's Book Club pop-up library in partnership with Sheraton.
- Adapted swiftly to unforeseen circumstances during events, implementing contingency plans that minimized disruptions to attendees'' experience.
- Scheduled and organized catering, transportation, lodging and staffing to manage event logistics inclusive of daily report and budget maintaining.
Account Manager - Global Hospitality & Experiential Events
Octagon
2021.07 - 2023.07
- Lead event planning, on-site activation, and post-event wrap-up for various hospitality programs on time and on budget
- Provide top notch, white-glove hospitality across all programs inclusive of premier events such as Ryder Cup, The Masters (2022-2023), The Men's British Open, AIG Women's British Open and various C-level executive incentive trips
- Develop rapport with various clients including new business and partner agencies, troubleshooting conflicts as they arise while maintaining client expectations and providing polished presentations
- Budget creation, management, reconciliation and recap for various projects simultaneously throughout the year
- Handle all logistics including, but not limited to, décor, lodging, transportation, food & beverage, production services, talent/celebrity appearances (daily collaboration with internal and external agency partners) and more
- Source preferred vendors inclusive of hard-goods, develop RFPs, evaluate bids, negotiate and execute contracts
- Provide hospitality, project management expertise and leadership in guiding internal teams across agency to meet clients goals while ensuring brand strategy and objectives are continuously met
- Supervise on-site full time and temporary staff at various event activations throughout the year including extensive travel.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
Senior Account Executive
Octagon
2018.11 - 2021.07
- Planned and implemented CRM process for multiple programs in coordination with client and partner agencies
- Day to day point of contact for all agency partners - successfully integrated MINI USA as a focus partner (Notable Partners: BMW Motorrad, UM, Harmon Kardon, Shell, Robb Report, Peter Millar, Sea Island Resort, Pinehurst Resort and many more)
- Responsible for day to day CRM deliverables including oversight on creative assets for National Driving Programs (i.e
- Landing pages, email communication, virtual invitations and internal/external social platforms)
- Manage and coordinate all aspects of event production, inclusive of planning, budgeting, execution and post-event reconciliation for the 2018 and 2019 National BMW Golf Cup Program
- Ensure all partners are aligned and informed with correct timelines while keeping various projects moving alongside target deadlines in preparation for three consecutive BMW U.S
- Final's held at the prominent Pinehurst Resort
- Monitor and measure the success of all event programs and evaluate results against KPIs.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
Account Executive
Octagon
2018.01 - 2018.10
- Liaised with twelve track partners, ten agency partners, as well as multiple internal client departments to arrange activation & hospitality footprints, event branding, vehicle displays, & contractual assets
- Assisted with on-site execution for various hospitality elements; including but not limited to hosting international BMW clients & high-level executives from four different countries, organize catering & set-up/break-down of suites and fan zone
- Raised over $400,000 in one evening during the USA Bobsled and Skeleton (USABS) Fundraiser in order to send 12 athletes to the 2018 PyeongChang Winter Olympic Games
- Managed premium inventory trackers, ticket/vehicle trackers, hotel manifests, event execution guides & client itineraries.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Account Trainee
Octagon
2017.04 - 2017.12
- Extensive travel for onsite activation, registration and execution for BMW Golf national events
- Coordinated travel arrangements and tracking for 200+ attendees at premier golf tournament activation
- Managed documents such as status reports, tracking documents, pre-event and post-event checklists
- Assisted BMW CRM team with reviewing sponsorship proposals from global companies.
- Managed a diverse portfolio of clients, adapting quickly to their unique needs and expectations.
- Provided exceptional customer service, addressing concerns promptly and professionally.
Education
Bachelor of Science - Hospitality, Retail And Sport Management
University of South Carolina
Columbia, SC05.2015
Skills
- Detail Oriented
- Project and Account Management
- Client Relationship Management
- Strategic, Big-Picture Thinking
- Proactive Problem Solving
- Inventory Management
- Deadline Management
- Vendor Sourcing and Communication
- White Glove Hospitality Specialist
- Teamwork and Collaboration
Timeline
Executive
Creative Artists Agency, CAA
2023.07 - 2024.03
Account Manager - Global Hospitality & Experiential Events
Octagon
2021.07 - 2023.07
Senior Account Executive
Octagon
2018.11 - 2021.07
Account Executive
Octagon
2018.01 - 2018.10
Account Trainee
Octagon
2017.04 - 2017.12
Bachelor of Science - Hospitality, Retail And Sport Management
University of South Carolina
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