Mackenzie Meany
Mancos,CO
Summary
Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong entrepreneurial spirit, open mind, and willingness to take on new challenges that require patience and perseverance.
Overview
13
13
years of professional experience
Work History
Startup Founder
3rdWynd
Denver, CO
12.2023 - Current
- Created a platform for personal and professional gifting with unique gifts catered to preferences, budgets, timelines, and occasions.
- Hand crafted gifts for weddings, anniversaries, birthdays
- Manage business finances, creative direction, customer relations marketing and sales
- Set initial vision for company and stayed involved in day to-day operations
Senior Account Manager
DrChrono (Evercommerce)
Denver, CO
11.2020 - 12.2023
- Engaged with new and existing partnerships for EHR.
- Trained existing and new clients and employees on EHR Software by defining client needs and business requirements to meet and exceed expectations.
- Gathered information from clients and competitors to analyze, interpret, and address customized needs.
- Leveraged Apple Partnerships for new solutions with existing accounts
Account Manager
Kareo (Tebra)
Irivne, CA
05.2018 - 11.2019
- Facilitated workshops and training for clients on various EHR/EMR/RCM initiatives to optimize new business development and analysis of current customers.
- Developed customized solutions to address client needs and improve operational efficiency.
- Up-sold marketing platform for existing customers through social media, payment processing, and email campaigns.
- Exceeded monthly and yearly quota. President's Club
Executive Sales and Marketing Director
17hats
Pasadena, CA
10.2015 - 01.2017
- Initiated company vision, mission, and values.
- Trained new employees and clients on software. Implemented: HubSpot, Trello, NetSuite, Salesforce, Google Analytics, Marketo, Quip, Slack, Customer.io.
- Spearheaded successful, multifaceted marketing plans across trade shows and creative networking channels.
- Designed merchandise, swag, and event booths. Crafted marketing material and content in consistent tone and brand voice
- Positioned brands to capture a larger market share and increased penetration with affiliate/ambassador programs and partnerships, including The Knot and PPA.
- Over-delivered results with decisive leadership of both traditional and digital campaigns, including the creation of e-learning tutorials and e-books.
- Achieved profit targets with balanced, strategic pricing structures and ROI per campaign and event.
- Supervised staff hiring, training and performance evaluations to meet KPI's and wider business goals
- Oversaw development and implementation of social media strategies
West Coast Regional Manager
Seagate Technology LLC
Cupertino, CA
10.2013 - 10.2015
- Leveraged new and existing sales channels to build market share, expand distribution, and drive new sales.
- Accomplished new sales wins and achieved business metrics while working closely with technical resources to define key accounts in Hollywood verticals: Disney, Fox, and Paramount.
- Coordinated monthly sales operations meetings, developed forecasts, and maintained national pricing reports.
- Brand Ambassador for Best Buy, Fry's Electronics, Microcenter, PC Mall, Insight, Guitar Center. Entered new markets in Hispanic and Military verticals.
- 100% club for meeting and exceeding sales quota. Highest amount of sales within the 8 territories.
National Sales and Marketing Manager
Able Planet
Wheat Ridge , CO
02.2011 - 02.2014
- Developed and implemented annual marketing plans, including targeted campaigns and on-site promotional events.
- Monitored sales performance and enforced adherence to established sales quotas and KPIs.
- Negotiated sales contracts, terms of service agreements for national and international accounts, including CE certifications and shipping compliances.
- Managed Key Accounts: Costco (US, Mexico, Canada, Taiwan, UK) Fry's Electronics, Tiger Direct, BJ's Wholesale, Big Lots, Target.com, Brookstone, Brandsmart, Guitar Center, Amazon, Overstock, HSN and AAFFES.
- Spearheaded and successfully completed e-commerce EDI implementations using platforms such as SPS Commerce, CommerceHub, and Netsuite.
- Generated $7 million in new accounts two years in a row and achieved President's club in Net and Gross Profit.
- Managed the planning, visual design, and logistics for trade shows at CES and E3.
- Selected songs from various bands to obtain consent and promote their exposure on in-store stations.
- Collaborated with audiology department to market and sell one of the initial over-the-counter hearing devices into audiology offices.
Education
Bachelor of Science - Business Economics
University of Colorado At Boulder
Boulder, CO12-2010
Skills
- Content Creation and Product Roadmaps
- Manufacturing, Distribution, Inventory and Supply Chain Management
- Strategic Planning and Start-up Operations
- EHR, CRM, RCM Sales and Marketing
- Data-Driven through Analytics, Forecasting and Market Research
- Entrepreneurial and Innovative
- Event Planning and Tradeshow Management
Contract and Consulting:
- Hello Fresh: Implemented West Coast Brand Ambassador Team.
- Vans Corporate: Analytics Contractor for Wholesale in Apparel and Accessories.
- S&L International: Trained in Surveillance accounts and presented to prospective clients. Certifications in Dell, Varonis, Palo Alto, Cisco, Bluecoat, Symantec, Proof Point, HP and Nimble
Timeline
Startup Founder
3rdWynd
12.2023 - Current
Senior Account Manager
DrChrono (Evercommerce)
11.2020 - 12.2023
Account Manager
Kareo (Tebra)
05.2018 - 11.2019
Executive Sales and Marketing Director
17hats
10.2015 - 01.2017
West Coast Regional Manager
Seagate Technology LLC
10.2013 - 10.2015
National Sales and Marketing Manager
Able Planet
02.2011 - 02.2014
Bachelor of Science - Business Economics
University of Colorado At Boulder