Mackenzi Warrington
Boise,ID
Summary
Partnerships professional with 2 years of experience in tracking deliverables and optimizing workflows. Experienced in building and maintaining relationships with internal stakeholders and external partners. Proven ability to drive engagement through data-driven decision-making. Adept at coordinating cross-functional initiatives and ensuring seamless execution of business objectives.
Overview
4
4
years of professional experience
Work History
Business Development & Partner Relations
PetDesk
08.2023 - Current
- Tracked and managed 733 total demos, ensuring alignment with project objectives, sales goals, and stakeholder expectations by qualifying leads, monitoring progress, and addressing potential roadblocks.
- Drove revenue growth by facilitating 269 closed-won deals, generating $1.44M in annual recurring revenue (ARR), representing 9.3% of company revenue in 2024, by ensuring seamless handoffs between teams.
- Managed 38 closed-won deals from corporate partner-sourced leads, totaling $107,497 in ARR by qualifying prospects, navigating corporate product restrictions, and securing necessary approvals before handoff to AEs.
- Oversaw 42 closed-won deals from partner-sourced leads, generating $187,563 in ARR by qualifying prospects, communicating exclusive partner-specific deals, and ensuring proper product alignment before handoff to designated AEs.
- Streamlined processes, improve efficiency, and contribute to revenue growth by working cross-functionally with sales, partnerships, corporate, marketing, implementation, and customer success teams.
- Leveraged natural language processing to analyze discovery calls, extracting key client pain points and preferences to personalize email outreach, significantly reducing time spent on email customization.
Senior Business Development Representative
Walnut
06.2022 - 06.2023
- Exceeded demo complete targets for 11 consecutive months through proactive outbound outreach, ensuring a steady pipeline for AEs.
- Automated LinkedIn outreach using Meet Alfred, streamlining efforts across the team and increasing inbound leads by 20%.
- Managed a team of five interns, providing hands-on leadership to drive demo complete targets.
- Made 50+ cold calls daily, driving pipeline growth and contributing to the success of the business development team.
- Developed and implemented best practices for the business development team, documenting outreach strategies and objection-handling techniques.
- Developed and managed outbound email sequences for the sales team, achieving a 30-45% open rate and optimizing prospect engagement.
- Collaborated with the Head of Sales and CEO to develop sales strategies, streamlining processes like email sequencing and sales talk tracks to increase demos scheduled.
- Managed and updated client data within Salesforce and SalesLoft for 500+ accounts, ensuring accuracy and efficiency.
Business Development & Marketing Associate
Sigma Ratings
08.2021 - 06.2022
- Developed and executed targeted marketing campaigns, increasing inbound leads by 25%.
- Conducted a keyword gap analysis and presented findings to the COO, leading to a 15% increase in web traffic and a higher number of digital inbound inquiries.
- Tracked, reported, and analyzed website analytics to inform content strategy and improve engagement, resulting in a 12% boost in user interaction.
- Recommended website architecture changes to improve SEO rankings for target keywords, leading to an increase in organic search traffic.
Education
Bachelor of Arts - Business Communications
Baruch College of The City University of New York
New York, NY01.2022
Timeline
Business Development & Partner Relations
PetDesk
08.2023 - Current
Senior Business Development Representative
Walnut
06.2022 - 06.2023
Business Development & Marketing Associate
Sigma Ratings
08.2021 - 06.2022
Bachelor of Arts - Business Communications
Baruch College of The City University of New York
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