Summary
Overview
Work History
Education
Skills
Accomplishments
TAXJAR Accomplishments / Results
CINC Accomplishments / Results
Timeline
Generic

Mackenzy Deer

Whitman,MA

Summary

Versatile Business Development Manager with a track record of creating and executing Business Development playbooks / strategies for SAAS start ups. Leverages proven lead generation tactics and call plan frameworks to generate net new business opportunities and revenue. Well-versed in recruiting, hiring, developing and retaining top-performing teams.

Overview

4
4
years of professional experience

Work History

Independent Sales Consultant

N/A
Boston, Massachusetts
09.2022 - Current
  • Analyzed market trends and competitor activity to identify areas of opportunity for growth.
  • Provided technical assistance in the installation and use of products.
  • Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
  • Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.

Global Business Development Manager

Tive
Charlestown, MA
11.2021 - 09.2022
  • Hired, onboarded, trained, coached & supervised a global team of 6 SDR's that generated $4.4 million in pipeline and $200,000 of revenue within the first quarter live
  • Created new revenue strategies, sales initiatives, and customer engagement tactics leading to 153% obtainment of global pipeline targets
  • Implemented CRM strategies to enhance work flows, data quality, and lead automation to increase outreach efficiency whiling improving messaging quality
  • Collaborated with account executives to penetrate new accounts, identify potential customers - driving a 90% meeting held rate for a weekly average of 3.5 net new opportunities per week at an average of $266,965
  • Analyzed a combination of competitor / industry data to host a twice weekly "conversational messaging workshop" - driving a 50% increase in connect to conversation ratio
  • Reduced process gaps through the creation of; call tree frameworks, email templates, schedule blocks, and standard operating procedures to drive consistency of outreach & relevance of messaging

Sales Development - Team Lead/Manager

Reveneer
Lexington, MA
10.2019 - 11.2021
  • Developed Weekly, Monthly, and Quarterly 1:1 processes to enable over 150 SDR's to improve performance while aligning their personal goals with Company wide revenue objectives - Resulting 70+ Close Won Deals
  • Underpinned sales strategies and outreach plans for 5 different companies in 5 distinct Industries over a two year span
  • Reduced process gaps by, supervising and coaching 20+ direct reports on sales strategies and protocols
  • Analyzed team performance on weekly basis through review of in-depth reports
  • Developed and implemented highly targeted time sensitive sales campaign to close quarterly revenue gaps
  • Researched and communicated competitive activity and market trends to enhance SDR messaging, relevance of campaigns, and SDR resources / collateral

Sales Development Team Lead/Manager

CINC Systems (VIA REVENEER)
Lexington, MA
05.2020 - 11.2021
  • Developed and implemented appropriate plans to resolve unfavorable trends; driving 70% of total net new revenue
  • Mentored and facilitated 10 quota carrying SDR's to their promotions
  • Quota carrying SDR's to promotion
  • Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures and controls
  • Researched and communicated competitive activity to influence marketing plans and sales tactics
  • Tracked and analyzed key quantitative metrics and business trends to improve sales-org wide forecasting and create plans to close revenue gaps

Sales Development - Team Lead/Manager

Quantum Metric (VIA REVENEER)
Lexington, MA
11.2020 - 02.2021
  • Determined business development opportunities and implemented effective strategy that resulting in $200,000 of Pipeline within the first two months of implementation
  • Revamped CRM to improve data integrity in effort to enhance prospect targeting and maximize outreach efficiency
  • Reviewed operational records and reports to project sales gaps and create plans close them within timelines allotted
  • Established ambitious goals for employees to promote achievement and surpass business targets
  • Mentored and internally promoted successful company staff into leadership positions to drive company growth

Sales Development - Team Lead/Manager of Operations

TaxJar (VIA REVENEER)
Lexington, MA
10.2019 - 11.2020
  • Lead Stakeholder in the development of the Companies first Outbound Sales Development Program
  • Tracked and analyzed key quantitative metrics and business trends to create personalized and relevant messaging
  • Worked closely with marketing department to optimize strategic initiatives
  • Prepared sales production reports for senior management
  • Integrated technology to increase efficiency and real-time accountability of operational tasks

Education

Bachelor of Science - Sociology

Eastern Connecticut State University
Willimantic, CT
05.2015

Skills

  • Pipeline Management
  • CRM Platforms
  • Salesforce Management
  • Lead Generation
  • Strategic Planning
  • Stakeholder Communication
  • Performance Evaluations
  • Pipeline Development
  • Market Trend Analysis
  • Operating Procedures and Policies
  • Salesforce Software
  • Sales Quota Management
  • Staff Training and Development
  • Team Recruiting and Onboarding

Accomplishments

Created a highly effective SDR program that generated $7.2 million in pipeline over two quarters - Significantly impacting a $54 million round of series B funding

TAXJAR Accomplishments / Results

TAXJAR

  • Implemented SDR program in 2020 - impacting 2021 Stripe Aquisition for an estimated $189 Million

CINC Accomplishments / Results

  • Built the foundation of an SDR program that produced a 2020 $35 million investment from Spectrum Equity

Timeline

Independent Sales Consultant

N/A
09.2022 - Current

Global Business Development Manager

Tive
11.2021 - 09.2022

Sales Development - Team Lead/Manager

Quantum Metric (VIA REVENEER)
11.2020 - 02.2021

Sales Development Team Lead/Manager

CINC Systems (VIA REVENEER)
05.2020 - 11.2021

Sales Development - Team Lead/Manager

Reveneer
10.2019 - 11.2021

Sales Development - Team Lead/Manager of Operations

TaxJar (VIA REVENEER)
10.2019 - 11.2020

Bachelor of Science - Sociology

Eastern Connecticut State University

Similar Profiles

CREATE PROFILE
Mackenzy Deer