MacKenzy Jordan
Atlanta,GA
Summary
Experienced Digital Marketing Executive offering 4-year background planning, developing, managing and implementing digital marketing strategies. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.
Overview
3
3
years of professional experience
Work History
Digital Marketing and Social Media Lead Specialist
Dance Canvas
06.2023 - Current
- Verified digitized records adhered to all established standards and devised digital content standards
- Oversaw profiles and content strategies on Instagram, Facebook, LinkedIn, and TikTok social media platforms.
- Established effective communication channels among team members to enhance collaboration and promote information sharing.
- Analyzed performance metrics to identify trends and areas for improvement in future campaigns.
Public Outreach and Media Coordinator
Dance Canvas
06.2021 - 05.2023
- Prepared RFP and RFQ responses for new business pitches and presentations
- Communicated with media weekly to build relationships and optimize press coverage.
- Contributed to company growth by identifying new media opportunities and expanding into emerging channels.
- Coordinated event logistics, securing sponsorships, organizing promotional materials, and managing attendee lists for successful events participation or hosting.
Marketing and Business Administration Intern
Newton County Commissioners Office
05.2021 - 08.2022
- Managed and maintained electronic and paper-based filing systems to keep essential documents and information easily accessible and organized
- Developed internal requirements and standards to minimize regulatory risks and liability across programs.
- Conducted market research for a product launch, resulting in an optimized marketing strategy.
- Analyzed user behavior on the website, utilizing Google Analytics to inform future website design improvements and content strategies.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
- Supported public relations efforts, drafting press releases and coordinating outreach to various media outlets.
Education
Bachelor of Fine Arts - Dance
Florida State University
05.2024
Skills
- Campaign Management
- Google Analytics
- Multimedia Editing
- Content Curation
- Brand strategy
- Competitor Analysis
- CRM Integration
Timeline
Digital Marketing and Social Media Lead Specialist
Dance Canvas
06.2023 - Current
Public Outreach and Media Coordinator
Dance Canvas
06.2021 - 05.2023
Marketing and Business Administration Intern
Newton County Commissioners Office
05.2021 - 08.2022
Bachelor of Fine Arts - Dance
Florida State University