Dynamic channel sales executive with over 15 years of experience driving revenue growth and market expansion through strategic partnerships. Proven track record of developing and executing comprehensive partner sales strategies with national distributors, VARs, MSPs, and technology alliances. Demonstrated success in cultivating executive relationships with key partners such as AppDirect, AVANT, and Telarus, as well as major technology providers including Cisco, Fortinet, and VMware. Expertise in creating innovative go-to-market plans, enablement programs, and messaging strategies that empower partners to drive sales effectively across cloud, connectivity, and security services. Skilled in navigating industry changes, identifying new channel opportunities, and leading high-performance teams to achieve ambitious sales targets in fast-paced, evolving markets.
Work History
VP, National Partner Development
11:11 Systems
01.2022 - Current
Focused on accelerating growth through strategic national partners including AVANT, Telarus, Bridgepointe, UPSTACK, AppDirect, and Sandler Partners.
Spearheaded messaging and evangelism efforts during the Broadcom acquisition of VMware, showcasing ability to navigate and communicate through industry changes.
Led initiatives to define new opportunities and enable the partner base to sell effectively amidst market changes.
Conceptualized and implemented a wholesale override program to recruit MSPs through the TSDs, demonstrating innovative approach to channel development.
Created and implemented strategies to enable National VARs by aligning 11:11 Systems' field channel and sales resources with partner organizations' teams, fostering collaborative selling and maximizing market coverage.
Focused on assisting traditional brokers in transitioning to advanced services such as cloud, connectivity, and security, indicating ability to adapt to evolving market demands.
Cultivated partnerships and integrations with key technology providers including HPE, VMware, Cloudflare, Fortinet, Cohesity, Zerto, and Veeam.
Demonstrated leadership in driving partner enablement and go-to-market strategies across a diverse portfolio of technology solutions.
VP of Business Development
Green Cloud Defense (Acq. by 11:11 Systems)
01.2014 - 12.2021
Led growth initiatives for national distributors including AppDirect, AVANT, and Intelisys, demonstrating ability to manage and expand key channel partnerships.
Responsible for developing and nurturing technology alliance partnerships with industry leaders such as Cisco and Fortinet.
Created comprehensive joint go-to-market plans and campaigns to drive sales through partner channels.
Developed and implemented enablement content and messaging strategies to equip selling partners with effective tools and knowledge.
Collaborated across teams to align channel strategies with overall business objectives and product offerings.
National Channel Manager
Green Cloud Defense (Acq. by 11:11 Systems)
01.2012 - 01.2014
Oversee national channel strategy, aligning with corporate goals to maximize market penetration
Manage and develop a network of regional distributors and partners across the country
Implement standardized sales processes and training programs for nationwide consistency
Analyze national market trends and competitive landscape to inform strategic decision-making
Drive revenue growth by setting and achieving national channel sales targets
Sr. Channel Manager
Windstream Communications
01.2011 - 01.2012
Develop and execute strategic plans to expand partner networks and drive revenue growth
Manage relationships with key distributors and brokers
Provide sales training and marketing support to channel partners to increase product adoption
Analyze market trends and competitor activities to identify new opportunities
Track and report on channel performance metrics, adjusting strategies to meet targets
Business Development Manager
PAETEC Communication (Acq. by Windstream)
01.2010 - 01.2011
Led strategic alignment with Cisco, developing and executing innovative go-to-market strategies to enhance joint market presence.
Spearheaded marketing efforts for a novel hardware-service bundling program, effectively communicating its value to recruit partners and drive adoption.
Orchestrated collaborative activities with Cisco's direct sales team and VAR partners, maximizing market reach and effectiveness.
Developed targeted campaigns to promote joint Cisco-integrated solutions, highlighting unique value propositions to end customers and partners.
Fostered strong relationships within Cisco's channel ecosystem, aligning strategies to create synergistic selling opportunities and expand market share.
Account Executive
PAETEC Communication
01.2007 - 01.2010
Consulted to design and implement SIP trunking solutions, enabling cost-effective voice communications and seamless integration with existing PBX systems.
Sold MPLS network solutions to multi-location businesses, emphasizing benefits such as improved network performance, reliability, and security for mission-critical applications.
Positioned network firewall solutions as part of a comprehensive security strategy, addressing growing concerns about data protection and network vulnerabilities.
Developed tailored proposals combining voice, data, and security services to meet complex enterprise communication needs and drive revenue growth.
Education
Economics For Managers - Economics
Harvard Business School
Online
08.2019
Leading With Finance - Finance
Harvard Business School
Online
08.2018
Skills
Market Research
Mergers and Acquisitions
Sales Leadership
Business Development
Strategic Planning
Partnerships and Affiliations
Public Speaking
Competitor Trends
Relationship Building
Business Storytelling
Financial Management
Resource Allocation
Professional Development
Committed to continuous professional growth, I actively expand my knowledge in the evolving telecom industry through avid reading and pursuit of relevant certifications. My expertise is bolstered by sales certifications from key vendors including Veeam, Zerto, Cohesity, Fortinet (NSE 3), and Cloudflare. This ongoing learning ensures I bring current insights and innovative strategies to my role, driving superior results with distributors, alliance and broker partners alike.
Volunteer
A dedicated community volunteer since 2012, I have been involved in youth development and family support. I began coaching Little League baseball in 2012 and started fostering children through Jonah's Journey and Safe Families in 2019. These experiences have allowed me to positively impact young lives and provide temporary homes for children in need. Additionally, I have served as a leader in both F3 Nation and Goruck's Ruck Club. F3 Nation emphasizes fitness, fellowship, and faith through a community-driven workout program, while Goruck fosters mental and physical toughness through challenging events. My leadership roles within these organizations have allowed me to inspire and motivate others to contribute to their communities.
Timeline
VP, National Partner Development
11:11 Systems
01.2022 - Current
VP of Business Development
Green Cloud Defense (Acq. by 11:11 Systems)
01.2014 - 12.2021
National Channel Manager
Green Cloud Defense (Acq. by 11:11 Systems)
01.2012 - 01.2014
Sr. Channel Manager
Windstream Communications
01.2011 - 01.2012
Business Development Manager
PAETEC Communication (Acq. by Windstream)
01.2010 - 01.2011
Account Executive
PAETEC Communication
01.2007 - 01.2010
Economics For Managers - Economics
Harvard Business School
Leading With Finance - Finance
Harvard Business School
Similar Profiles
Mubbashir ShaikhMubbashir Shaikh
Project Manager III at 11:11 SystemsProject Manager III at 11:11 Systems