Macon Hardee
Nashville,TN
Summary
Emerging marketing professional driven to develop successful campaigns and marketing strategies that satisfy clients and meet objectives. Skilled multitasker with superior work ethic, creative mindset, and resourceful approach. Reliable and dedicated team player prepared to leverage 5+ years of customer service, marketing, and business development experience to take on a dynamic new role.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
Nora Harrison Studio
New York, NY
09.2019 - 01.2021
- Oversaw social media marketing and campaign strategy to boost awareness, engagement, and sales for NYC-based design studio
- Gained over 8,000 followers in 6 months on TikTok and consistently generated 1,000+ impressions per post
- Created engaging social media content and advertisements, identified target customers for campaigns, and established key performance indicators to track success
- Compiled product, market, and customer data to generate informed sales and profit projections
- Worked closely with product development team to create marketing materials ahead of launches
- Managed tasks and deadlines by creating and maintaining content calendar each month
- Coordinated brand activations and events, such as pop-up art exhibits and sample sales
Business Development Intern
Soles4Souls
Nashville, TN
05.2019 - 08.2019
- Conducted extensive outreach to identify new partnership and engagement opportunities for non-profit organization based in Nashville
- Oversaw social media outreach and engagement across all platforms, successfully increasing Instagram followers by 10% in 3 months
- Attended networking functions and events to build mission-aligned relationships and generate brand awareness
- Developed and distributed marketing collateral, including digital and print brochures for multiple countries
- Assisted with coordinating events, including International Shoe Distributions and Macy’s Winter Coat Drive
Bartender/Server
Bottle Cap
Nashville, TN
07.2021 - Current
- Developed and maintained warm relationships with customers, achieving $10,000+ in sales per week
- Gathered customer feedback, resolved complaints, and demonstrated exceptional service skills in fast-paced environment
- Collaborated with team to coordinate restaurant goals, such as upselling certain items and addressing product availability issues
- Operated POS system to track orders, manage bills, and process payments
Lead Client Hospitality Representative
City Winery
Nashville, TN
06.2020 - 07.2021
- Demonstrated dynamic service skills as lead hospitality liaison at special events, private parties, and group gatherings
- Cultivated loyal customer relationships and improved client retention rate by consistently fulfilling guests' needs
- Served as resource for customers by answering questions and offering service recommendations
- Recruited, trained and managed 20+ new hires throughout onboarding
Education
Bachelor of Science - Hospitality And Tourism Management
Saint Joseph's College, New York
Brooklyn, NYBachelor of Science - Marketing
Saint Joseph's College, New York
Brooklyn, NYMinor - Business Administration
Saint Joseph's College, New York
Brooklyn, NYSkills
- Adobe Creative Cloud: Photoshop, Lightroom, InDesign
- Social Media Marketing: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, LinkedIn, Snapchat, etc
- Canva
- Video Production
- Microsoft Office Suite
- Customer Service
- Business Development
- Excellent Communication
- Time Management
- Collaboration
- Adaptable
Timeline
Bartender/Server
Bottle Cap
07.2021 - Current
Lead Client Hospitality Representative
City Winery
06.2020 - 07.2021
Marketing Assistant
Nora Harrison Studio
09.2019 - 01.2021
Business Development Intern
Soles4Souls
05.2019 - 08.2019
Bachelor of Science - Hospitality And Tourism Management
Saint Joseph's College, New York
Bachelor of Science - Marketing
Saint Joseph's College, New York
Minor - Business Administration
Saint Joseph's College, New York
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