Macy Carlson
Savannah,GA
Summary
Experienced UX/UI designer with a proven track record of creating intuitive and engaging digital experiences. Proficient in wireframing, prototyping, and user research, emphasizing collaborative teamwork and delivering impactful results. Recognized for adaptability in fast-paced environments and reliable support to meet evolving project requirements. Trusted for exceptional communication skills and problem-solving talent.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Freelance UX/UI Designer
National Utility Contractors Association
06.2024 - Current
- Conducted a heuristic evaluation based on Jakob Nielsen's ten heuristics to identify critical violations and prioritize necessary improvements
- Improved website conversion rates through strategic placement of call-to-action elements within UI designs.
- Implemented card sorting tests and usability testing to streamline NUCA's global navigation and improve overall website usability
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Coordinated copywriting and designed images to craft website content.
- Assisted in the creation of high-performing landing pages that helped convert web visitors into leads and customers for clients'' businesses.
Owner
Intrinsic Art Designs
01.2020 - Current
- Commissioned artist and owner of Intrinsic Art Designs
- Collaborated closely with clients to ascertain their precise artistic preferences, including color schemes, brushstroke styles, and overall aesthetic vision, ensuring each painting project met and exceeded customer expectations
- Create paintings based on client's desires from abstract to still-life to wildlife
- Built website and online store
- Produced diverse paintings spanning from still-life compositions to portraits, consistently meeting client specifications while pushing artistic boundaries to refine skills and fulfilling customer preferences
Education
Bachelors of Science - Marketing and Advertising
Grand Canyon
10.2024
UX Design Immersive -
General Assembly
06.2024
Skills
- Wireframing
- Rapid prototyping
- Accessibility
- User Research
- User Interviews
- User flows
- Usability Testing
- Competitive analysis
- Heuristics
- Figma proficiency
- Information architecture
- User Interface (UI) design
- Web Design
- Teamwork and Collaboration
Projects
Sumly, UX/UI Designer Kindle, Project Manager Knotty & Board, UX Designer
Project: Native iOS Mobile App (V2 MVP)
- Focused on user-centric gamification of the dashboard.
- Utilized FigJam for user flows, problem statements, and personas.
- Created multiple dashboard iterations, prototypes, and device mock-ups.
- Delivered a comprehensive pitch deck, 35-screen prototypes, and a detailed hand-off document in Figma, including wireframes, components, style guide, and mood board.
- Developed user flows to ensure a professional, engaging dashboard interface, enhancing both user experience and visual appeal.
Kindle, Project Manager
Project: iOS Mobile Application
- Conducted user interviews to identify needs and pain points.
- Developed a style guide, problem statements, user flows, and low-fidelity wireframes in Figma.
- Designed branding strategies to effectively communicate product features and objectives, improving brand understanding.
- Built and tested high-fidelity wireframes, pivoting the style guide based on user feedback, leading to a projected 20% increase in SUS scores.
Knotty & Board, UX Designer
Project: Website Redesign
- Revamped the website to better serve user needs.
- Conducted competitive analysis and heuristics evaluation, along with card sorting to identify user pain points.
- Redesigned key pages (homepage, reviews, checkout) in Figma, resulting in a 60% increase in customer satisfaction.
Certification
User Experience Design Certificate - General Assembly
Timeline
Freelance UX/UI Designer
National Utility Contractors Association
06.2024 - Current
Owner
Intrinsic Art Designs
01.2020 - Current
UX Design Immersive -
General Assembly
Bachelors of Science - Marketing and Advertising
Grand Canyon
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