Macy Fulton
Marietta,GA
Summary
Flexible team player knowledgeable about both traditional and digital marketing strategies. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.
Overview
5
5
years of professional experience
Work History
Freelance Designer
N/A
08.2020 - Current
- Utilize Canva and Adobe Suite adeptly to craft sophisticated images and layouts, tailored for both digital and traditional print applications.
- Generate meticulously designed digital image files, precisely calibrated for optimal performance across diverse digital and print platforms.
- Collaborate closely with clients to align brand identity and marketing aesthetics, ensuring seamless representation of their vision.
- Produced an array of marketing materials, encompassing brochures, flyers, and product catalogs, consistently upholding brand guidelines.
- Applied industry expertise and emerging trends to infuse innovation into messaging, skillfully translating design concepts into impactful visual assets.
Social Media and Marketing Intern
Keyston Bros
05.2023 - 08.2023
- Achieved an impressive average of 3.37x across multiple clients' socials surge in social media engagement within 3 months, driving substantial follower growth.
- Spearheaded daily updates across social media platforms, significantly augmenting the company's online footprint and fostering heightened engagement.
- Conceptualized and presented compelling proposals for dynamic social media campaigns, strategically aligning with brand objectives.
- Crafted captivating content tailored to resonate with prospective customers, resulting in increased engagement levels.
- Designed innovative and visually striking campaign visuals, encompassing a range of formats such as videos, GIFs, and images.
- Conducted in-depth research into industry trends, facilitating the creation of timely and engaging social media content.
- Employed data-driven insights to analyze campaign efficacy, pinpointing areas for refinement and optimization.
- Developed comprehensive content strategies for various digital platforms, amplifying brand visibility and resonance.
- Demonstrated expertise in enhancing search engine rankings through meticulously optimized website content and imagery.
- Spearheaded the creation of a comprehensive Shopify website, adeptly overseeing the meticulous upload of over 11,000 products and their intricate specifications.
Shift Manager
Sweetreats- Marietta
08.2018 - 04.2023
- Trained and mentored new employees to maximize team performance.
- Kept employees operating productively and working on task to meet business and customer needs.
- Supervised employees and oversaw quality compliance with company standards for food and services.
- Worked closely with team members to schedule breaks and shifts to meet state regulations.
Education
BBA - Marketing
Reinhardt University
Waleska, GA05.2025
Skills
- Photography
- Design and Implementation
- Online and Web Content Design
- Teamwork Skills
- Creative Design Layouts
- Social Perceptiveness
- Social Media Content Creation
- Social Media Platforms
- Blog Posts
Timeline
Social Media and Marketing Intern
Keyston Bros
05.2023 - 08.2023
Freelance Designer
N/A
08.2020 - Current
Shift Manager
Sweetreats- Marietta
08.2018 - 04.2023
BBA - Marketing
Reinhardt University
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