Macy Gilcrease
San Antonio,TX
Summary
Dynamic Digital Marketing Specialist with a background in entrepreneurship, sales, and education, skilled in executing campaigns that boost brand visibility and optimize performance through data-driven insights.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Edmentum
06.2021 - Current
- Developing and implementing clear, consistent campaign strategies to drive growth
- Managing an average of 15 email campaigns monthly with list sizes ranging from 500 to 525,000 contacts
- Creating, proofreading, and editing copy to cultivate consistency and adherence to brand image
- Planning and executing national educator giveaways with multi-channel approaches
- Planning and executing A/B testing initiatives
- Collaborating with internal departments to understand and interpret marketing and promotional needs to execute campaign details
Founder/Online Clothing Sales
Things Above
06.2020 - 06.2022
- Developed & executed business plan to create an online boutique with breakeven sales to date
- Built professional relationships with sourcing partners in Los Angeles for inventory purchase and shipping & distribution
- Designed & edited website presence using Shopify to grow brand awareness and provide effective online functionality
- Created a brand and an audience across social media platforms including Facebook, Instagram, Twitter, TikTok
- Implemented digital marketing strategies including an email campaign and incorporating website analytics
Account Coordinator
RightNow Media
08.2019 - 05.2021
- Recognized with the Go Rate award for most booked, held and call volume and promoted to hybrid role
- Overcoming the challenge of cold call sales with an authentic, personable approach to transform more calls into sales
- Known as a humble, yet successful & achievement-oriented contributor with excellent client feedback and retention rates
- Employing analytical skills to evaluate market research and make data backed decisions for sales strategies
Special Education Teacher & Coach
Kemp ISD
08.2016 - 08.2019
- Developed curriculum and delivered instruction to students with disabilities
- Broadened reach by consulting with several teachers on classroom adaptations and modifications resulting in greater access to education for all students
- Served as coach across several athletic programs including track, cross country, volleyball, basketball, and powerlifting
- Handled all aspects of event planning for Prom including management of the venue, catering, entertainment, lighting, and written, digital and email communication to promote and inform about the event
Education
MBA - Business Administration - Marketing
Regent University
Virginia Beach, VA05.2022
Bachelor of Science - Minor in English
Tarleton State University
Stephenville, TX05.2016
Skills
- Marketo
- Salesforce
- Customerio
- Google Analytics
- Digital Marketing
- Analytics and SEO
- Campaign Management
- Copy Writing
- Team Collaboration
- Time Management
- Relationship Building
Recent Certifications
- Create a Go-to-Market Plan
- Email Marketing
- Writing Emails People Want to Read
Timeline
Marketing Specialist
Edmentum
06.2021 - Current
Founder/Online Clothing Sales
Things Above
06.2020 - 06.2022
Account Coordinator
RightNow Media
08.2019 - 05.2021
Special Education Teacher & Coach
Kemp ISD
08.2016 - 08.2019
MBA - Business Administration - Marketing
Regent University
Bachelor of Science - Minor in English
Tarleton State University
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